RE: Formentor revealed as Cupra's first standalone car
Discussion
The Crack Fox said:
f
king hell.
I think there are already 29 new cars based on VW's MQB platform. I'm struggling to see the point in SEAT already, let alone the laughable "stand alone brand" bks that is Cupra. What's the real difference between this and it's VW, Skoda and Audi siblings, "bespoke styling" twaddle aside? Actually, don't tell me, I don't care.
If we ignore this, will it go away, and then we can have some interesting new cars instead?
They are trying to do what Citroen have done with DS, etc. king hell. I think there are already 29 new cars based on VW's MQB platform. I'm struggling to see the point in SEAT already, let alone the laughable "stand alone brand" b
ks that is Cupra. What's the real difference between this and it's VW, Skoda and Audi siblings, "bespoke styling" twaddle aside? Actually, don't tell me, I don't care. If we ignore this, will it go away, and then we can have some interesting new cars instead?
Are car buyers that dumb?
Johnnytheboy said:
They are trying to do what Citroen have done with DS, etc.
Are car buyers that dumb?
In fairness to DS, I think there's a partial vacuum for 'premium French' that DS can attempt to fill, and the cars are carrying their own styling and personality quite well, IMO.Are car buyers that dumb?
'Premium Seat' has already been done - it's VW and Audi.
Pretty sure the 1.5 EVO engine is a four-pot, not a triple.
https://www.volkswagen.co.uk/technology/petrol/evo...
https://www.volkswagen.co.uk/technology/petrol/evo...
SpeckledJim said:
Do VW Group think they would sell fewer cars overall if they just switched Seat (and Cupra) off?
What are they for, which isn't already covered in the group?
Who says "I don't want any of the MQB products, not a single one, so I'm going to buy a Ford or a Peugeot...oh, hang on, what's that amazing Seat over there...?"
What are they for, which isn't already covered in the group?
Who says "I don't want any of the MQB products, not a single one, so I'm going to buy a Ford or a Peugeot...oh, hang on, what's that amazing Seat over there...?"
as my eyes traveled across each word, I had the strange sense of deja vu -- as if I had written them
I don't mind SEAT and Cupra and yet another distinct entry in the crossover segment
but all of that does raise the question of the business case; I should probably read up about the individuals within VAG who've insisted that things be exactly like this
JackReacher said:
For this brand to sustain itself and hopefully produce more interesting cars, it will need to sell some volumn, and SUVs provide the best opportunity, so that's not a surprise.
Hopefully sales of those will allow for more interesting driver focused cars, which will never sell as well as SUVs.
I do sometimes wonder whether people expect manufacturers to be a charity to the 1% of the new car buying population who want lightweight driver focused cars, producing bespoke cars at a loss to satisfy our needs.
Erm, surely they got the SEAT brand for that? Hopefully sales of those will allow for more interesting driver focused cars, which will never sell as well as SUVs.
I do sometimes wonder whether people expect manufacturers to be a charity to the 1% of the new car buying population who want lightweight driver focused cars, producing bespoke cars at a loss to satisfy our needs.
What's the point of a stand alone sports brand - which indicates that the management feels that the image of their sporting models is somehow held back by that of their core brand - and then sell non-sporting configurations exclusively? I can understand selling lucrative performance SUV on the back of the image built up by ones halo sports models (i.e. BMW Motorsport) but as of yet, Cupra has none such thing.
What on Earth is the narrative of the Cupra brand name that isn't already covered within SEAT?
900T-R said:
JackReacher said:
For this brand to sustain itself and hopefully produce more interesting cars, it will need to sell some volumn, and SUVs provide the best opportunity, so that's not a surprise.
Hopefully sales of those will allow for more interesting driver focused cars, which will never sell as well as SUVs.
I do sometimes wonder whether people expect manufacturers to be a charity to the 1% of the new car buying population who want lightweight driver focused cars, producing bespoke cars at a loss to satisfy our needs.
Erm, surely they got the SEAT brand for that? Hopefully sales of those will allow for more interesting driver focused cars, which will never sell as well as SUVs.
I do sometimes wonder whether people expect manufacturers to be a charity to the 1% of the new car buying population who want lightweight driver focused cars, producing bespoke cars at a loss to satisfy our needs.
What's the point of a stand alone sports brand - which indicates that the management feels that the image of their sporting models is somehow held back by that of their core brand - and then sell non-sporting configurations exclusively? I can understand selling lucrative performance SUV on the back of the image built up by ones halo sports models (i.e. BMW Motorsport) but as of yet, Cupra has none such thing.
What on Earth is the narrative of the Cupra brand name that isn't already covered within SEAT?
That their first bespoke car is an SUV isnt encouraging, though that its a hybrid is at least mildly interesting if thats going to be their future USP
gazzarose said:
Is it possible that I saw one of these on the M5 on Wednesday. I'm not up with current Seats so just thought it was some sort of SEAT suv with a Cupta badge that someone had changed the Seat badges and painted the wheels a dark bronze colour.
That would of been a Cupra Atecash33n said:
simonbamg said:
why didn't they make it a nice sensible estate with a slightly lower center of gravity
Because they already have....https://www.evo.co.uk/seat/leon-cupra/18855/seat-l...
AJB88 said:
gazzarose said:
Is it possible that I saw one of these on the M5 on Wednesday. I'm not up with current Seats so just thought it was some sort of SEAT suv with a Cupta badge that someone had changed the Seat badges and painted the wheels a dark bronze colour.
That would of been a Cupra Ateca
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