RE: Why Lotus won't be building an SUV - yet

[anonymous-user]

Bear in mind the majority of today's car buyers have never heard of Lotus - unless they remember the "Faceless People" advertising campaign from a decade ago....

https://www.telegraph.co.uk/technology/3357759/Fac...

The facelesspeople.com site gave visitors an opportunity to find out more, rewarding those brave enough to provide an email address with a thank you, and the promise that "when true character emerges, you will be one of the first to know." Hmmm.