RE: Aston Martin caps DBX production at 5,000 a year
Discussion
NFC 85 Vette said:
The order book currently stands at just over 3000 I believe. That's with no dealer demo cars available to prospective customers til next month (April). So for c.2700 orders, something must have been done right for that many orders of a car nobody's driven yet. The c.300 others are dealer demos (1 x static, 1 x dynamic).
The UK wont be getting priority in the first year, because when asked, customers didn't want it. The USA and Asian markets were the keenest, and when the surveys went out, the UK market generally said "I already have a Range Rover Sport, thanks". That's fine, and as a result, there's a long waiting list for cars in the UK - Aston sells its cars all over the world, and in DBX, has built a fantastic product, for a sector it had no experience in. Job well done IMO.
One note on premium vs luxury, as I'm not sure it was explained previously; brand indexes are based on your entry level model - so JLR would be classed as premium, because regardless of how crazy you go speccing a LWB Range Rover North of £100k, the same company offers the XE, and that sets the index. The same goes for Porsche - a top end Cayenne is still judged under a premium banner because of the entry level Cayman.
Aston Martin currently sits in the luxury sector as the entry level product is the Vantage. Interestingly, during the production of the Cygnet, it would have been downgraded.
Where’s the 3000 orders you cite referenced from? The UK wont be getting priority in the first year, because when asked, customers didn't want it. The USA and Asian markets were the keenest, and when the surveys went out, the UK market generally said "I already have a Range Rover Sport, thanks". That's fine, and as a result, there's a long waiting list for cars in the UK - Aston sells its cars all over the world, and in DBX, has built a fantastic product, for a sector it had no experience in. Job well done IMO.
One note on premium vs luxury, as I'm not sure it was explained previously; brand indexes are based on your entry level model - so JLR would be classed as premium, because regardless of how crazy you go speccing a LWB Range Rover North of £100k, the same company offers the XE, and that sets the index. The same goes for Porsche - a top end Cayenne is still judged under a premium banner because of the entry level Cayman.
Aston Martin currently sits in the luxury sector as the entry level product is the Vantage. Interestingly, during the production of the Cygnet, it would have been downgraded.
Original Article said said:
"Palmer believes many of the extra sales could come from faithful existing customers who “already have an SUV in the garage”. He said “getting to our existing customers who are already in love with Aston is not a bad starting place” to facilitate growth."
Change "SUV" to "small car" and you have pretty much the same statement that was made about the Cygnet. That worked out well. JuniorD said:
Original Article said said:
"Palmer believes many of the extra sales could come from faithful existing customers who “already have an SUV in the garage”. He said “getting to our existing customers who are already in love with Aston is not a bad starting place” to facilitate growth."
Change "SUV" to "small car" and you have pretty much the same statement that was made about the Cygnet. That worked out well. They have 3000 orders, the car is doing well. Get over yourself
NFC 85 Vette said:
hyphen said:
Would they have sold more than 5,000 a year?
The order book currently stands at just over 3000 I believe. That's with no dealer demo cars available to prospective customers til next month (April). So for c.2700 orders, something must have been done right for that many orders of a car nobody's driven yet. The c.300 others are dealer demos (1 x static, 1 x dynamic).The UK wont be getting priority in the first year, because when asked, customers didn't want it. The USA and Asian markets were the keenest, and when the surveys went out, the UK market generally said "I already have a Range Rover Sport, thanks". That's fine, and as a result, there's a long waiting list for cars in the UK - Aston sells its cars all over the world, and in DBX, has built a fantastic product, for a sector it had no experience in. Job well done IMO.
One note on premium vs luxury, as I'm not sure it was explained previously; brand indexes are based on your entry level model - so JLR would be classed as premium, because regardless of how crazy you go speccing a LWB Range Rover North of £100k, the same company offers the XE, and that sets the index. The same goes for Porsche - a top end Cayenne is still judged under a premium banner because of the entry level Cayman.
Aston Martin currently sits in the luxury sector as the entry level product is the Vantage. Interestingly, during the production of the Cygnet, it would have been downgraded.
Why does the Jaguar XE affect the Land Rover Range Rover, but apparently the Skoda Citigo doesn't affect the Porsche Cayenne?
This all sounds like a slightly misunderstood, slightly over-egged Powerpoint presentation.
In fairness, I think it looks very much better than the overblownly tacky SUVs from it's supercar branded competitors ,
But £158,055.04 is a huge amount of dough, for example when compared to the Range Rover SVR. If it's possible to ignore the £36k deposit, at £1,499.00 per month it could so well with non-traditional AM aficionado
But £158,055.04 is a huge amount of dough, for example when compared to the Range Rover SVR. If it's possible to ignore the £36k deposit, at £1,499.00 per month it could so well with non-traditional AM aficionado
SpeckledJim said:
NFC 85 Vette said:
hyphen said:
Would they have sold more than 5,000 a year?
The order book currently stands at just over 3000 I believe. That's with no dealer demo cars available to prospective customers til next month (April). So for c.2700 orders, something must have been done right for that many orders of a car nobody's driven yet. The c.300 others are dealer demos (1 x static, 1 x dynamic).The UK wont be getting priority in the first year, because when asked, customers didn't want it. The USA and Asian markets were the keenest, and when the surveys went out, the UK market generally said "I already have a Range Rover Sport, thanks". That's fine, and as a result, there's a long waiting list for cars in the UK - Aston sells its cars all over the world, and in DBX, has built a fantastic product, for a sector it had no experience in. Job well done IMO.
One note on premium vs luxury, as I'm not sure it was explained previously; brand indexes are based on your entry level model - so JLR would be classed as premium, because regardless of how crazy you go speccing a LWB Range Rover North of £100k, the same company offers the XE, and that sets the index. The same goes for Porsche - a top end Cayenne is still judged under a premium banner because of the entry level Cayman.
Aston Martin currently sits in the luxury sector as the entry level product is the Vantage. Interestingly, during the production of the Cygnet, it would have been downgraded.
Why does the Jaguar XE affect the Land Rover Range Rover, but apparently the Skoda Citigo doesn't affect the Porsche Cayenne?
This all sounds like a slightly misunderstood, slightly over-egged Powerpoint presentation.
Wills2 said:
SpeckledJim said:
NFC 85 Vette said:
hyphen said:
Would they have sold more than 5,000 a year?
The order book currently stands at just over 3000 I believe. That's with no dealer demo cars available to prospective customers til next month (April). So for c.2700 orders, something must have been done right for that many orders of a car nobody's driven yet. The c.300 others are dealer demos (1 x static, 1 x dynamic).The UK wont be getting priority in the first year, because when asked, customers didn't want it. The USA and Asian markets were the keenest, and when the surveys went out, the UK market generally said "I already have a Range Rover Sport, thanks". That's fine, and as a result, there's a long waiting list for cars in the UK - Aston sells its cars all over the world, and in DBX, has built a fantastic product, for a sector it had no experience in. Job well done IMO.
One note on premium vs luxury, as I'm not sure it was explained previously; brand indexes are based on your entry level model - so JLR would be classed as premium, because regardless of how crazy you go speccing a LWB Range Rover North of £100k, the same company offers the XE, and that sets the index. The same goes for Porsche - a top end Cayenne is still judged under a premium banner because of the entry level Cayman.
Aston Martin currently sits in the luxury sector as the entry level product is the Vantage. Interestingly, during the production of the Cygnet, it would have been downgraded.
Why does the Jaguar XE affect the Land Rover Range Rover, but apparently the Skoda Citigo doesn't affect the Porsche Cayenne?
This all sounds like a slightly misunderstood, slightly over-egged Powerpoint presentation.
And it doesn't matter that Mercedes make and sell more V8 and V12 engines in more limousines and sportscars than anyone else does?
Surely an approximation of 'brand centre-of-gravity' is miles more appropriate than simply anchoring everything to the cheapest car?
Cygnet might have made everyone laugh (a lot. Really a lot) but it didn't suddenly mean that a Rapide or Vanquish for a quarter of a million pounds wasn't a luxury car from a luxury brand.
NFC 85 Vette said:
Someone who works for AML - the car's proving to be quite successful thus far, even if PH thinks it's rubbish.
I don't think PH thinks its rubbish mate. I think its had a great reception from those that have seen it and sat in it - then add in the 'class redefining' words from journos that have driven it. Its an absolute cracker - unless you have a prejudice against SUV's and prefer a 2000kg fast Audi. In the recent floods 
NFC 85 Vette said:
Thankyou4calling said:
Where’s the 3000 orders you cite referenced from?
Someone who works for AML - the car's proving to be quite successful thus far, even if PH thinks it's rubbish.JxJ Jr. said:
And orders from whom? As there were allegations of dealers having to channel-stuff prior to the IPO and more recently comments from the company about bringing inventory levels "down to a new norm".
I thought I'd already noted the split of orders. There's around 150 dealers worldwide, which would each have 2 demo examples (a static, showroom car, and a dynamic, test drive car). The remainder would be customer orders (so around 2700).Prior to Christmas, existing Vantage stock was moved on with PCP deals to clear the decks for DBX, and also with a view to fix the supply / demand issue when Vantage had been oversupplied, like the DB11 had in 2016 / 2017, causing residual value slumps. If you want a Vantage now, you can spec a new one, as the timeless offerings are drying up.
Again, the UK isn't the market that DBX is focused on, the USA and far East have expressed more interest in the car than the UK, and hence build slots have a priority toward those markets.
NFC 85 Vette said:
JxJ Jr. said:
And orders from whom? As there were allegations of dealers having to channel-stuff prior to the IPO and more recently comments from the company about bringing inventory levels "down to a new norm".
I thought I'd already noted the split of orders. There's around 150 dealers worldwide, which would each have 2 demo examples (a static, showroom car, and a dynamic, test drive car). The remainder would be customer orders (so around 2700).Prior to Christmas, existing Vantage stock was moved on with PCP deals to clear the decks for DBX, and also with a view to fix the supply / demand issue when Vantage had been oversupplied, like the DB11 had in 2016 / 2017, causing residual value slumps. If you want a Vantage now, you can spec a new one, as the timeless offerings are drying up.
JxJ Jr. said:
The question is more how many of those 2,700 are actually customer orders and how many are orders for dealer stock, as both of us have highlighted that AM has some recent history on this.
Talk about splitting hairs... Does it REALLY matter? Do we care how AM run their business?M
XIII said:
At the current climate are people in China, UAE and US wanting a £160k SUV?
Only Aston would launch a car so of it's time..
I imagine you have a 20/20 crystal ball that would have predicted the current world situation 4 years ago when they started development ??Only Aston would launch a car so of it's time..
Can you tell me the lottery numbers for this weekend ? Thought not
What a muppet .
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