RE: Lotus unveils new 'simplified' roundel

[ols]

Stonefly said:

Work experience day at Hethel

Yeah, because all major design evolutions are all done by people with little to no design skills, rather than seasoned and professional brand designers.

Are you a designer yourself?

[Lotobear]

I don't mind that, could have been a lot worse - imagine if Chunky's initials had been expunged!

..that cam profile would still never work though

[woots787]

Tickle said:

Surprised it's got no green on it

...or is the dark (black?) bit green and I'm due a parrot?

1968 is the year Jim Clarke died, pretty sure it's black for that.

[Turbobanana]

LordGrover said:

Ta.


Hmmm. Gone too far - looks dull, uninspired and just a bit plain.

2009 above appeals to me most.

2010 for me, with 2009 close second. New one looks like a 12-year-old has created it in PowerPoint for a school art project.

Off-topic, but Delia Smith is a near-neighbour of my in-laws.

[Frimley111R]

Holy crap the 80's logo was shocking. Who the fk singed that off!??

Not a fan of the new logo. Looks dated. Change for change sake IMO. And as for that idiot going on a about adding lightness to the logo, well just fk off with that total st.

[Turbobanana]

woots787 said:

Tickle said:

Surprised it's got no green on it

...or is the dark (black?) bit green and I'm due a parrot?

1968 is the year Jim Clarke died, pretty sure it's black for that.

Correct.

[Barry Homo]

It's nice that

[BigChiefmuffinAgain]

Glad to see Lotus have their priorities sorted....

[Europa1]

BigChiefmuffinAgain said:

Glad to see Lotus have their priorities sorted....

How do you mean?

[Linkin]

Cue a flood of cars in the classifieds, previously owned by Ipswich Town supporters...

[Herbs]

If you think this is bad, have a look at BT's new logo that cost them a lot of money and 3 years to come up with

[moffspeed]

I quite like it - they can then do a black badge version when Norwich end up in the Championship next year...

PS it was the great Jim Clark not 'Clarke".

Edited by moffspeed on Thursday 8th August 14:24

Edited by moffspeed on Thursday 8th August 14:25

[silentbrown]

Europa1 said:

Lotus has been the shirt sponsor for Norwich City before (complete with branded sports seats in the dugouts), and the logo didn't seem problematic then.

If the logo wasn't problematic, why did they need to write "Lotus Cars" underneath in big letters (and using an unrelated typeface!)

The particular shade of yellow looks a bit stark, but that may just be down to how it looks on my monitor, Otherwise it works for me. A lot fresher, but still instantly recognisable.

[abzmike]

I read it first as 'Lotus unveils new 'simplified' model'... That would have been somewhat more interesting.

[BigChiefmuffinAgain]

Europa1 said:

BigChiefmuffinAgain said:

Glad to see Lotus have their priorities sorted....

How do you mean?

I've been involved with rebranding exercises. They actually take up a lot more time and resource than you think.

Lotus have a lot to do to pull themselves round into a company with a future. Their range is ancient. Geely will provide funds, I assume, but their pockets are not limitless. The auto industry is going thru a lean time and facing massive structural change.

You just wonder if this was the most important thing to start with? And yes, I know they will say it sends a message etc...

[Barry Homo]

BigChiefmuffinAgain said:

I've been involved with rebranding exercises. They actually take up a lot more time and resource than you think.

Lotus have a lot to do to pull themselves round into a company with a future. Their range is ancient. Geely will provide funds, I assume, but their pockets are not limitless. The auto industry is going thru a lean time and facing massive structural change.

You just wonder if this was the most important thing to start with? And yes, I know they will say it sends a message etc...

It's none of the car design team it makes no difference and freshens the brand.

[loudlashadjuster]

Jon_S_Rally said:

Totally see why they've done this. We are going through a period of simple, fuss-free designs. Multiple colours and gradient colours are out, so I'm not surprised that this is what they've gone for.

Absolutely. You need a logo that looks as good on the car, as it does on a large dealer sign, or an Instagram avi or website favicon. Clean, geometric designs with limited and easily-defined colours are simpler to describe procedurally for correct replication in marketing and promotion items without resorting to unwieldy raster graphics.

They've done a good job I reckon, this will look 'normal' in no time and looking back in a few years the just-replaced design will look fussy and out of date.

[woots787]

moffspeed said:

I quite like it - they can then do a black badge version when Norwich end up in the Championship next year...

PS it was the great Jim Clark not 'Clarke".

Edited by moffspeed on Thursday 8th August 14:24

[footnote]Edited by moffspeed on Thursday

8th August 14:25[/footnote]

Ha hope my dad doesn't read this or I'll be out of the will!

[Jon_S_Rally]

You can tell that not many people on here work in marketing/branding

[h0b0]

LordGrover said:

Ta.


Hmmm. Gone too far - looks dull, uninspired and just a bit plain.

2009 above appeals to me most.

It seems they have just gone back to the 1948 font