RE: Rolls-Royce unveils one-of-fifty Ghost Zenith

[JxJ Jr.]

Caddyshack said:

Pica-Pica said:

simon-tigjs said:

Does this mean my Discovery is a zenith because my door pockets light up and I have a recycled water bottle in them. I can see real stars through the sunroof because don't haves street lights in Devon and I have a two tone bonnet thanks to the seagulls.;-)

Is your water recycled, or the bottle?

ALL water is recycled. There is no new water. We drink the same water that the Dinosaurs wee wee'd out.

What about this new water: Fuel + O2 → CO2 + H2O ?

[Amanitin]

JxJ Jr. said:

What about this new water: Fuel + O2 ? CO2 + H2O ?

the hydrogen in hydrocarbons originates from splitting water.

However: water containing meteors/ites hitting the atmosphere

[Pothole]

Pica-Pica said:

simon-tigjs said:

Does this mean my Discovery is a zenith because my door pockets light up and I have a recycled water bottle in them. I can see real stars through the sunroof because don't haves street lights in Devon and I have a two tone bonnet thanks to the seagulls.;-)

Is your water recycled, or the bottle?

I reckon you could argue that all water is recycled.

[Dblue]

How is this their "Flagship" model? Surely it's the opposite of that, the bottom of the range as it were

[JxJ Jr.]

Amanitin said:

JxJ Jr. said:

What about this new water: Fuel + O2 ? CO2 + H2O ?

the hydrogen in hydrocarbons originates from splitting water.

Ah yes, I guess it does. Thanks.

[JxJ Jr.]

Dblue said:

How is this their "Flagship" model? Surely it's the opposite of that, the bottom of the range as it were

As mentioned earlier, 'Flagship' does not simply equate to 'most expensive'.

[swisstoni]

A bespoke roller. Well I never.

[E65Ross]

JxJ Jr. said:

Dblue said:

How is this their "Flagship" model? Surely it's the opposite of that, the bottom of the range as it were

As mentioned earlier, 'Flagship' does not simply equate to 'most expensive'.

No, but irrespectively, it isn't their flagship model is it. It's their flagship of the Ghost range, but not their flagship model, which is the Phantom. Surely?

[The Li-ion King]

swisstoni said:

A bespoke roller. Well I never.

Not the best of names... who signed that off? When you name a car after the firm

who looks after the handwash in your toilets, it's not inspiring

[E65Ross]

The Li-ion King said:

swisstoni said:

A bespoke roller. Well I never.

Not the best of names... who signed that off? When you name a car after the firm

who looks after the handwash in your toilets, it's not inspiring

Although words can mean more than one thing. I'm pretty sure they didn't name it after the hygiene company, in the same way BMW didn't name the M3 after a motorway....

[Dblue]

E65Ross said:

JxJ Jr. said:

Dblue said:

How is this their "Flagship" model? Surely it's the opposite of that, the bottom of the range as it were

As mentioned earlier, 'Flagship' does not simply equate to 'most expensive'.

No, but irrespectively, it isn't their flagship model is it. It's their flagship of the Ghost range, but not their flagship model, which is the Phantom. Surely?

Of course it is, no one would seriously claim otherwise - unless they were writing a press release and trying to shift the last few units perhaps.

[JxJ Jr.]

Dblue said:

E65Ross said:

JxJ Jr. said:

Dblue said:

How is this their "Flagship" model? Surely it's the opposite of that, the bottom of the range as it were

As mentioned earlier, 'Flagship' does not simply equate to 'most expensive'.

No, but irrespectively, it isn't their flagship model is it. It's their flagship of the Ghost range, but not their flagship model, which is the Phantom. Surely?

Of course it is, no one would seriously claim otherwise - unless they were writing a press release and trying to shift the last few units perhaps.

I think it could possibly be argued otherwise. For the UK/Europe, yes, sure we see it as the Phantom. In the US I believe the Dawn is the best seller while in China 2/3rds are the Ghost and average buyer age is lower. The brand, like many others, is not necessarily perceived the same in it's two biggest markets as it is here and so what RR sees as the definition of the brand and where it's going may not be the same either. Still, I'd say claiming the Ghost is the flagship is tenuous.