VW - Becoming an SUV brand
Discussion
Interesting article on the new T Roc Cabrio (looks just like an Evoque does this)...
https://www.carmagazine.co.uk/car-news/first-offic...
In particular, VW chief exec has stated that VW is evolving into an SUV brand. The article goes on to say VW will have 20 SUVs or crossovers by next year. That sounds like an awful lot of niches.
The industry is heading that way anyway, but 20 different ones, and all from one brand.
Thoughts?
https://www.carmagazine.co.uk/car-news/first-offic...
In particular, VW chief exec has stated that VW is evolving into an SUV brand. The article goes on to say VW will have 20 SUVs or crossovers by next year. That sounds like an awful lot of niches.
The industry is heading that way anyway, but 20 different ones, and all from one brand.
Thoughts?
Cloudy147 said:
Interesting article on the new T Roc Cabrio (looks just like an Evoque does this)...
https://www.carmagazine.co.uk/car-news/first-offic...
In particular, VW chief exec has stated that VW is evolving into an SUV brand. The article goes on to say VW will have 20 SUVs or crossovers by next year. That sounds like an awful lot of niches.
The industry is heading that way anyway, but 20 different ones, and all from one brand.
Thoughts?
Isn’t the reality that most of these “SUV’s” and “Crossovers” are just hatchbacks in various guises?https://www.carmagazine.co.uk/car-news/first-offic...
In particular, VW chief exec has stated that VW is evolving into an SUV brand. The article goes on to say VW will have 20 SUVs or crossovers by next year. That sounds like an awful lot of niches.
The industry is heading that way anyway, but 20 different ones, and all from one brand.
Thoughts?
As a rule there isn’t anything off roady about any of them. Not even sure they have increased ground clearance.
20 by next year? I think there's only half-a-dozen now, and even that's including both sizes of Tiguan.
There's Atlas in the US. Maybe there are more models in other markets.
Or is he talking about the whole of VAG? I guess that could be 20, as they basically replicate everything 4 times.
There's Atlas in the US. Maybe there are more models in other markets.
Or is he talking about the whole of VAG? I guess that could be 20, as they basically replicate everything 4 times.
Sheepshanks said:
There's Atlas in the US.
here ya go:https://www.kbb.com/car-news/2018-volkswagen-atlas...
unsprung said:
Sheepshanks said:
There's Atlas in the US.
here ya go:https://www.kbb.com/car-news/2018-volkswagen-atlas...
Sheepshanks said:
unsprung said:
Sheepshanks said:
There's Atlas in the US.
here ya go:https://www.kbb.com/car-news/2018-volkswagen-atlas...
It's an oddity of the current automotive market - every manufacturer seems to be rushing to replace their conventional mainstream cars with SUVs whilst making all of their SUVs more and more car-like.
I mean on the one hand a small convertible SUV is a slightly odd thing, but on the other hand this is surely just a Golf cabriolet with some plastic tat stuck to the wheel arches and slightly chunkier styling.
I mean on the one hand a small convertible SUV is a slightly odd thing, but on the other hand this is surely just a Golf cabriolet with some plastic tat stuck to the wheel arches and slightly chunkier styling.
Edited by kambites on Friday 16th August 20:13
kambites said:
It's an oddity of the current automotive market - every manufacturer seems to be rushing to replace their conventional mainstream cars with SUVs whilst making all of their SUVs more and more car-like.
Because that's what people want. It's not an oddity - if you look at the last 20 years you can see that the SUV was the "in thing" to begin with, and when the CUV came along...well, hot cakes come to mind.Seen some internal marketing data and the expectation is that CUVs will be the majority of the market in 5 years. More than 50% of it.
They're easier to get in and out of, have more capacity internally as they're taller and well, they're a lifestyle choice too.
Yes I understand that it's consumer driven - people want something which looks like an SUV but actually has all the other characteristics of a conventional car. It's perfect for the manufacturers really because it solves the struggle they've had to make vaguely cohesive styling from ever-rising shoulder-lines for safety reasons; they can make a feature of it instead.
Hatchbacks have been getting taller and more upright for years so I don't think the modern tendency to call them "crossovers" is anything more than a trendy new name for a trend which was already well established. This car doesn't really "cross over" anything; it's a Golf or at least the natural evolution of one.
Hatchbacks have been getting taller and more upright for years so I don't think the modern tendency to call them "crossovers" is anything more than a trendy new name for a trend which was already well established. This car doesn't really "cross over" anything; it's a Golf or at least the natural evolution of one.
Edited by kambites on Friday 16th August 20:20
kambites said:
It's an oddity of the current automotive market - every manufacturer seems to be rushing to replace their conventional mainstream cars with SUVs whilst making all of their SUVs more and more car-like.
I mean on the one hand a small convertible SUV is a slightly odd thing, but on the other hand this is surely just a Golf cabriolet with some plastic tat stuck to the wheel arches and slightly chunkier styling.
Agree mostly the small & medium SUVs are purely styling exercises with raised suspension.... I mean on the one hand a small convertible SUV is a slightly odd thing, but on the other hand this is surely just a Golf cabriolet with some plastic tat stuck to the wheel arches and slightly chunkier styling.
Edited by kambites on Friday 16th August 20:13
As for VW becoming an SUV company, so is Ford in terms of its future product range. Unsurprising really now that even Ferrari has joined lambo, bentley, maserati, and Porsche in offering SUVs....
Cars were originally styled as tall, robust looking machines, it was only aftr the war and the advent of extensive well paved road networks that the low slung, sleek designs came into play. It seems that the SUV trend is a coming back to the original proportions and ideals of the original vehicles. Sturdy looking vehicles that impart the feeling of ruggedness and safety. Elegance and the search for beauty are passe. Unfortunately!
kambites said:
Yes I understand that it's consumer driven - people want something which looks like an SUV but actually has all the other characteristics of a conventional car. It's perfect for the manufacturers really because it solves the struggle they've had to make vaguely cohesive styling from ever-rising shoulder-lines for safety reasons; they can make a feature of it instead.
Hatchbacks have been getting taller and more upright for years so I don't think the modern tendency to call them "crossovers" is anything more than a trendy new name for a trend which was already well established. This car doesn't really "cross over" anything; it's a Golf or at least the natural evolution of one.
It's rather like that hideous Golf Plus they brought out a few years ago... more of a tall car than a real SUV. As for this T-Roc Cabriolet, it looks like another pointless niche has been signed off by their marketing team...Hatchbacks have been getting taller and more upright for years so I don't think the modern tendency to call them "crossovers" is anything more than a trendy new name for a trend which was already well established. This car doesn't really "cross over" anything; it's a Golf or at least the natural evolution of one.
Edited by kambites on Friday 16th August 20:20
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