RE: Ford Mustang Mach-E officially unveiled

[kevbernard]

As an electric SUV starting at 40k it's a very interesting proposition. Considerably cheaper than an i-Pace or Model Y.
Do I care what it's called? Not in the slightest.
I am seriously considering one to go alongside my weekend car.
And as for Mustang owners being up in arms?
Well - my weekend car is a 2018 Mustang GT Convertible. So I can assure you that I know for absolute fact, that not ALL Mustang owners have an issue with the name.

[Shewie]

Don't really think there was any real need to use the Mustang branding. Its all a bit of a cynical marketing exercise and reading all the internet comments, seems to have backfired spectacularly.

They could have left all the styling cues and just called it the Ford Mach-E. Brand association without all the derision.... Job done

[Fetchez la vache]

Ignoring the name for a moment, is there an actual technical reason why the thing seems to have the same dumpy proportions as the iPace?
I know it's an SUV that needs to stuff 6 tons of batteries somewhere but they seem to have the same dumpy awkward stace towards the rear when seen from the side...

[priley]

Looks a bit Jaguar to me. That iPad thing should age really well; how big are those things going to get?!

[P-Jay]

Well, I like it.

As for the sacred Mustang brand, well there have been a LOT more bad Mustangs than good and it's not like Ford give a single st about brand legacy either - I mean they took the name of an Engine and turned it into a trim level just because some customers liked the name, it made zero sense, but they just don't care about stuff like that.

[novus]

Shewie said:

Don't really think there was any real need to use the Mustang branding. Its all a bit of a cynical marketing exercise and reading all the internet comments, seems to have backfired spectacularly.

They could have left all the styling cues and just called it the Ford Mach-E. Brand association without all the derision.... Job done

I’d probably wait and see how these sell over the next few years before claiming it has backfired spectacularly.

[Paddy78]

Not even a slight trace of "want" and that iPad thing looks ridiculous.

[RacerMike]

I see PH hasn't disappointed. I could have predicted most of the negative comments!

Honestly, I think this a great move from Ford. Slightly controversial name, excellent range and features, Tesla style interior. Surely this will pull some potential Model Y owners. I really like it.

[fernando the frog]

looks better with the black grille and bigger wheels, looks very Jaguar I Pace in the side profile though!

[PhantomPH]

Well, I like it. As a comfortable electric commuter, I don't see an issue. One of those for the daily and a GT4 for the weekends - sounds about right IMHO!

Didn't see anything about UK or price tho - unless that's because I gave up on the article after the 3rd negatively-toned paragraph...

[Dave Hedgehog]

fernando the frog said:

looks better with the black grille and bigger wheels, looks very Jaguar I Pace in the side profile though!

i like that a lot, shame its slow

[David87]

I think calling it Mustang was a good idea. Yes, the users of this site will have tears running down their anoraks that it doesn't have a V8, but to the normal people who will buy this thing, Mustang = cool.

For the record, I think it looks great and is sure to be an excellent car. It seems to have addressed some of the weirder and less conventional things from Tesla, but still does a wonderful job of being filled with tech.

[RacerMike]

Dave Hedgehog said:

fernando the frog said:

looks better with the black grille and bigger wheels, looks very Jaguar I Pace in the side profile though!

i like that a lot, shame its slow

Slow? The GT is sub 4s 0-60!

I suppose you're going to be clutching at straws with this one though. There's not much you can rubbish on this without inadvertently also rubbishing stuff Tesla make....

[flowman]

Strange to put a flip chart in the centre of the instrument panel. They must be going for the “office” demographic.

[krismccloy]

Fair enough, It's 2019.. But Mustang? Looks like they've tweaked an E-pace, making the most of platform sharing.

[abzmike]

Decent car, ugly nose job not withstanding.
Silly branding, simultaneously devaluing the actual Mustang range, and mis-positioning this one.

[MX6]

For an SUV, and that is an important caveat, I think it looks good. The interior looks fairly minimal and I've never liked those floating table style screens, but at the right price it looks a reasonable SUV option as a family wagon.

I don't really like the Mustang association, that dilutes the brand for me, but they've obviously done it for sales/marketing reasons.

[Dave Hedgehog]

RacerMike said:

Dave Hedgehog said:

fernando the frog said:

looks better with the black grille and bigger wheels, looks very Jaguar I Pace in the side profile though!

i like that a lot, shame its slow

Slow? The GT is sub 4s 0-60!

I suppose you're going to be clutching at straws with this one though. There's not much you can rubbish on this without inadvertently also rubbishing stuff Tesla make....

not seen the figures for the GT, only the single and twin engined versions

[Evilex]

If they do a diesel hybrid, will that make it a

Mach E-D?

[Jour Poubelle]

I seems strange to me that you are not allowed to use a mobile phone whilst driving but you are allowed to operate what is basically a touch screen TV. I had a go in a Tesla the other day and whilst it was very good fun I found myself having to take my eyes off the road to just adjust the temperature as everything is controlled by the screen.