RE: Ford Mustang Mach-E officially unveiled

RE: Ford Mustang Mach-E officially unveiled

Author
Discussion

Jour Poubelle

741 posts

128 months

Monday 18th November
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I seems strange to me that you are not allowed to use a mobile phone whilst driving but you are allowed to operate what is basically a touch screen TV. I had a go in a Tesla the other day and whilst it was very good fun I found myself having to take my eyes off the road to just adjust the temperature as everything is controlled by the screen.


BigChiefmuffinAgain

200 posts

46 months

Monday 18th November
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I'm always amazed the way some people seem to get so worked up about - a name. It's just a name. Who really cares what they call it ? This is in all likelihood "the future", so we're going to see electric 911's and electric Golfs and 3 series and all other cars, so might as well start now.

It reminds be a bit about the TVR saga. If the company had been called Les Edgar's Folly, no one would have given it the slightest chance, given the teams lack of experience, funding and the competitive market they were going into . But because it was called TVR, 1000 people supposedly put down deposits. It was the exact same business, but with a different name. Bizarre.

T1berious

1,196 posts

103 months

Monday 18th November
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Naming DOS based app circa 1990....

Name for new Ford EV SUV = Mustang

Hit enter:

Are you sure? Y/N

They could have called it Cougar, Probe, Maybe gone for broke and called it Scurvy and it would have had less of a negative impact.

monarodom

948 posts

94 months

Monday 18th November
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BigChiefmuffinAgain said:
I'm always amazed the way some people seem to get so worked up about - a name. It's just a name. Who really cares what they call it ? This is in all likelihood "the future", so we're going to see electric 911's and electric Golfs and 3 series and all other cars, so might as well start now.
For me, if they had called the 900bhp EV Mustang from SEMA a Mustang Mach-E, there is no problem.

An SUV? No chance. Ford have only called it a Mustang to latch on to sales, which it would have generated regardless. Otherwise I agree it looks alright for an SUV! Apart from the interior where I agree with the previous post surrounding safety complaints on a massive (and ugly) touchscreen.

Dave Hedgehog

11,839 posts

152 months

Monday 18th November
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GT performance looks decent and has carplay

defiantly one to test drive

Hatson

1,076 posts

70 months

Monday 18th November
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Good looking, high performance car with historic name. Likely to be a world beater for Ford and leave behind the poor reputation of US cars in general. Right car with the right name at the right time.

mac96

1,571 posts

91 months

Monday 18th November
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kevbernard said:
As an electric SUV starting at 40k it's a very interesting proposition. Considerably cheaper than an i-Pace or Model Y.
Do I care what it's called? Not in the slightest.
I am seriously considering one to go alongside my weekend car.
And as for Mustang owners being up in arms?
Well - my weekend car is a 2018 Mustang GT Convertible. So I can assure you that I know for absolute fact, that not ALL Mustang owners have an issue with the name.
Absolutely agree. I'd happily have this to replace our Mazda SUV as a partner to my 'proper' Mustang.

Lt. Coulomb

104 posts

2 months

Monday 18th November
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T1berious said:


They could have called it Cougar, Probe, Maybe gone for broke and called it Scurvy and it would have had less of a negative impact.
What about Ford Dildo? Would go with the Bronco.

RPastry

355 posts

138 months

Monday 18th November
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Didn't Bravestarr have an electric horse?

Bobby Lee

2 posts

3 months

Monday 18th November
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This has all been said, but feel I need to get out of my system - I’m all for people having choice but SUVs don’t offer anything I’m looking for in a car. I hate that they are increasingly stopping the type of car I enjoy being made.

Taking the Puma and Mustang names for these fat and soggy products pours salt in the wounds for me. Where is the electric version of the genuine Mustang?

sdiggle

87 posts

38 months

Monday 18th November
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Whoever advised them to call it Mustang probably worked for the same agency that advised HRH Andrew to do that interview....nono


Hitch

5,634 posts

142 months

Monday 18th November
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Its a shame that Ford haven't had the balls to wrap this tech in a completely fresh design with a new name. Lumbering the car with an existing name and existing styling cues feels like a real lack of confidence.

Massive opportunity to move their brand forward missed.

B10

905 posts

215 months

Monday 18th November
quotequote all
Not single Ford badge anywhere. They must be creating a new sub-brand for 'desirable' EVs. Bit like Volvo / Geely with Polestar.
I think the last sub brand they created was Edsel....

Fetchez la vache

5,192 posts

162 months

Monday 18th November
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B10 said:
Not single Ford badge anywhere. They must be creating a new sub-brand for 'desirable' EVs. Bit like Volvo / Geely with Polestar.
I think the last sub brand they created was Edsel....
Well, there's Vignale a couple of years ago for a start. That's supposed to be a kind of very closely related sub-brand / halo brand. Not that you ever see any...

AndySheff

5,854 posts

155 months

Monday 18th November
quotequote all
Fetchez la vache said:
Well, there's Vignale a couple of years ago for a start. That's supposed to be a kind of very closely related sub-brand / halo brand. Not that you ever see any...
Yep, it could've been called a Vignal-E.
Calling it a Mustang is stupid.
Otherwise as many have said. As an EV it looks OK with promising price and stats. And a gash looking screen in the cabin.

Court_S

1,542 posts

125 months

Monday 18th November
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It has a slight Jag I/F-Pace look to it from the side.

Not keen on the giant I-pad screen but at least there's another small screen in front of the driver for speed read outs etc which seems far more sensible to me.

The range is good and that's going to get people to swap over, especially those with range anxiety (who often seem to the ones that don't actually go anywhere...).

Edited by Court_S on Monday 18th November 13:55

Chainsaw Rebuild

999 posts

50 months

Monday 18th November
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I’m more likely to buy a real Mustang to go to work. As in the horse, not the muscle car.

Calling it a Mustang is retarded.

DeanHelix

66 posts

103 months

Monday 18th November
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Well, they've managed to confuse the BBC already (https://www.bbc.co.uk/news/technology-50460241#) who have used a picture of a proper Mustang in their article.

RacerMike

2,554 posts

159 months

Monday 18th November
quotequote all
AndySheff said:
Yep, it could've been called a Vignal-E.
Calling it a Mustang is stupid.
Otherwise as many have said. As an EV it looks OK with promising price and stats. And a gash looking screen in the cabin.
In your opinion it might seem stupid, but they run customer clinics to decide these things. Clearly the Mustang brand appeals to people on a brand level, and hence, it's use for a new EV sub brand seems entirely justified.

The only people that really care or believe this dilutes the big RWD V8 Mustang are people on PH and guys who like to debate which type of light bulb means their 1969 classic Mustang is truly authentic.

Calling this a Mustang is a shrewd move IMO. It'll sell very well, but the same people who found their Waitrose mixed roast vegetables were branded with Aldi logos and felt so dis-custard that they wrote to the Daily Fail about it, will undoubtedly be throwing up in their mouths at the plebs driving round devaluing their precious lifestyle choices.


CABC

2,766 posts

49 months

Monday 18th November
quotequote all
Massive derision on an Internet forum.
In the real world sales figures soar.