RE: Ford Mustang Mach-E officially unveiled
Discussion
It's got to be better than the last Mustang I drove - a godawful hire car in Florida in 1992, with an in-line 4 that wouldn't pull the top off a bottle of beer 
If that is a realistic 300 mile range, it is getting close to what I need, but who thought that viagra-loaded iPad on the dash was sensible?
It is looking more and more like my current XE will be my last ICE powered car, but I'm not planning to change it for several years yet - probably not before I collect my state pension....
If that is a realistic 300 mile range, it is getting close to what I need, but who thought that viagra-loaded iPad on the dash was sensible?
It is looking more and more like my current XE will be my last ICE powered car, but I'm not planning to change it for several years yet - probably not before I collect my state pension....
The nameplate, Mustang, is in every sense apart from the legal one, "owned" by consumers. And not by Ford.
This is the very reason that a galloping horse -- an illuminated galloping horse! -- can be affixed to the body of this SUV.
It is consumers who have decided that Mustang has a certain sporty cachet. Consumers have long accepted that Mustang is a credible umbrella for a range of sports cars and grand tourers -- some of which are about performance and others which are more about the notion of sporty style.
This umbrella now extends to a thrilling new category of powertrain (BEV) in the most popular segment of motoring today (SUV). 100 percent torque at 0 RPM and all that.
Yes, the domestic market definition of Mustang is more broad and more diverse than that in the UK. But there are historical and commercial reasons for that. And we are not really surprised.
Nothing is being "cashed in." Nothing about Mustang is ending. On the contrary: Mustang is more relevant to more people than ever before. As a popular or mass market brand, that is its job, if you will. Note: this does not mean being all things to all people. Strategy is more discerning than that.
unsprung said:
This justifies use of the Mustang name and design cues.
You are quite right, I am very much looking forward to when the Fiesta is replaced by the Mustang student, the Focus is replaced by the Mustang compact, the Transit by the Mustang Mach-V. Slap on some Mustang styled rear lights and the design cue box has been ticked. Appeals to those who need a working Mustang van or a cheap 'pre-Mustang ownership' car. Edited by monarodom on Monday 18th November 16:21
monarodom said:
unsprung said:
This justifies use of the Mustang name and design cues.
You are quite right, I am very much looking forward to when the Fiesta is replaced by the Mustang student, the Focus is replaced by the Mustang compact, the Transit by the Mustang Mach-V. Slap on some Mustang styled rear lights and the design cue box has been ticked. Appeals to those who need a working Mustang van, a cheap 'pre-Mustang ownership' car. monarodom said:
unsprung said:
To bring your thinking round to an accurate understanding of the marketplace, see the last two sentences of my post above, at 16:16.
So why not do away with Ford entirely? 
You've almost caught up. See the last paragraph (and the link) in my post above at 15:40.
unsprung said:
In a sense, Ford have already done that.
You've almost caught up. See the last paragraph (and the link) in my post above at 15:40.
I will clarify I don't have anything against the car itself with the direction the industry is going in. Just have to agree to disagree on the branding of it! You've almost caught up. See the last paragraph (and the link) in my post above at 15:40.
Unsprung, were you responsible for baffling Ford's management with this nonsense too?
People have long had a fairly concise understanding of what sort of car carries a Mustang badge. Unless I'm missing something, it hasn't ever been anything remotely like this a soccer-mom SUV.
But, that's Ford's business. SUVs appear to be the future, so there's no point reserving a badge for a sector you're going to exit.
People have long had a fairly concise understanding of what sort of car carries a Mustang badge. Unless I'm missing something, it hasn't ever been anything remotely like this a soccer-mom SUV.
But, that's Ford's business. SUVs appear to be the future, so there's no point reserving a badge for a sector you're going to exit.
king SUV?LostCockney said:
There must be someone in Ford that can think up a new name .
With so much "new" in this vehicle, it's good to see something familiar (in this case, the Mustang name) to balance things out. What the Hell does 75.7 kWh mean? For many people, electric cars come with a lot questions. And even anxiety.
I like it. Just taken delivery of my first SUV and I can see the appeal now. Especially with growing kids.
As I've been considering an electric for a while I think this would work for me. Enough range for the occasional long journey, plenty of space, a bit of go and ok looking for an SUV.
The ipad looks a bit daft but I'd live with it.
It's nopt a Mustang though, strange naming choice.
As I've been considering an electric for a while I think this would work for me. Enough range for the occasional long journey, plenty of space, a bit of go and ok looking for an SUV.
The ipad looks a bit daft but I'd live with it.
It's nopt a Mustang though, strange naming choice.
I quite liked the era when Ford had the design they called Kinetic, this meant sharp lines and purposeful looks, think Mk 7 Fiesta, Mk1 facelift S-Max/Galaxy, and some of the Mondeos, all hailing from the 10 - 67plate ish era.
It seems though that ford have found a new design language, I don;t know it's name, but I'd suggest blobby.
Current S-Max - blobby
Focus - blobby
New Kuga - blobby
New Puma - blobby
and this... thing.
Ford seems to have lost the looks plot, I expect the driving experience and interiors to be ok (ok some of the dashboards etc are gopping too) but the exteriors seem to be a step back.
Pity.
It seems though that ford have found a new design language, I don;t know it's name, but I'd suggest blobby.
Current S-Max - blobby
Focus - blobby
New Kuga - blobby
New Puma - blobby
and this... thing.
Ford seems to have lost the looks plot, I expect the driving experience and interiors to be ok (ok some of the dashboards etc are gopping too) but the exteriors seem to be a step back.
Pity.
unsprung said:
The nameplate, Mustang, is in every sense apart from the legal one, "owned" by consumers. And not by Ford.
This is the very reason that a galloping horse -- an illuminated galloping horse! -- can be affixed to the body of this SUV.
It is consumers who have decided that Mustang has a certain sporty cachet. Consumers have long accepted that Mustang is a credible umbrella for a range of sports cars and grand tourers -- some of which are about performance and others which are more about the notion of sporty style.
This umbrella now extends to a thrilling new category of powertrain (BEV) in the most popular segment of motoring today (SUV). 100 percent torque at 0 RPM and all that.
Yes, the domestic market definition of Mustang is more broad and more diverse than that in the UK. But there are historical and commercial reasons for that. And we are not really surprised.
Nothing is being "cashed in." Nothing about Mustang is ending. On the contrary: Mustang is more relevant to more people than ever before. As a popular or mass market brand, that is its job, if you will. Note: this does not mean being all things to all people. Strategy is more discerning than that.
Perfect post. :thumbsup:This is the very reason that a galloping horse -- an illuminated galloping horse! -- can be affixed to the body of this SUV.
It is consumers who have decided that Mustang has a certain sporty cachet. Consumers have long accepted that Mustang is a credible umbrella for a range of sports cars and grand tourers -- some of which are about performance and others which are more about the notion of sporty style.
This umbrella now extends to a thrilling new category of powertrain (BEV) in the most popular segment of motoring today (SUV). 100 percent torque at 0 RPM and all that.
Yes, the domestic market definition of Mustang is more broad and more diverse than that in the UK. But there are historical and commercial reasons for that. And we are not really surprised.
Nothing is being "cashed in." Nothing about Mustang is ending. On the contrary: Mustang is more relevant to more people than ever before. As a popular or mass market brand, that is its job, if you will. Note: this does not mean being all things to all people. Strategy is more discerning than that.
I had a brand new 5th gen Mustang for a couple of weeks. It remains one of the most disappointing cars I've ever driven. The quality was abysmal; I think the interior and plastics must come off the same line that makes takeaway food containers. The chassis and gearbox was just miserable but the pièce de résistance was the most gutless V6 ever fitted to a car; 4 liters and felt like it made about 130bhp! Utter, utter sh!te. IMO there is nothing Ford can do to the Mustang to ruin it.
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