RE: Windrush car storage | PH Meets

RE: Windrush car storage | PH Meets

Wednesday 11th December 2019

Windrush car storage | PH Meets

Want to keep a valuable car in turnkey condition away from prying eyes? Give Windrush a call...



There exists an underground location in West London where ultra-expensive cars are pampered like royalty. Held in a state of turnkey readiness for their owners, some spend years in stasis while others pass through the secret spot’s vault-like entrance on a near daily basis. How regularly they’re used doesn’t matter to the employees of Windrush; the requirement is always the same. Each car must remain primed for an unscheduled awakening, just in case their owner decides after months away that they need to embark on a continental voyage tomorrow afternoon. Or tonight at 4am.

“We’re like a car butler service that’s open 24 hours a day, 365 days a year,” says Tim Earnshaw, who founded Windrush at its original Cotswolds site in 2004 before opening in London five years ago. “People sometimes think this kind of service is for cars that are rarely used but we often find our customers demand the opposite. One of the main reasons we’re so unique in the industry is that we can cater to people who want regular use of their cars without the headache of care and maintenance.”

The positioning of the near 100 cars parked in Windrush’s London space – which Tim appropriately likens to a 007 bunker with its unpublicised address and hidden entrance – confirms that this is a business model not based on cramming as much metal in as possible, but rather on providing the utmost care and attention, with permanent accessibility. This is true for even the very longest residents, which in other locations might have deteriorated from lack of use or been left behind a handful of other cars.


Tim says that one example, a Jaguar XK120, has been stored in Windrush’s temperature and humidity controlled confines for 12 years and its owner believes “it’s better today than when it first went in”, even though it hasn’t seen road use since it arrived. And with some of the covers partially lifted for PH’s prying eyes, it’s not hard to believe the claim. A Bugatti Chiron, three Aston Martin DB5s and a Mercedes-Benz 300 SL Roadster no less are among the partially visible models that look like they were detailed only yesterday. The same is true for the BMW M140i that’s parked amongst the exotica.

“We have cars here that are subjected to track use and have needed collecting in a lorry from the circuit due to their tyre wear,” continues Tim. “That’s how far beyond storage our service goes; we’ve got the service station to bring them in and get them fit and ready for the next outing. And that’s true for the very newest and even vintage stuff, as well as electric cars. We’re forever evolving our practices.”

Tim explains that Windrush has a rolling road that can “exercise” cars that shouldn’t be left standing inactive for a long time, allowing for the gentle warming of engine, gearbox and drivetrain. One particular owner of a highly-strung Jaguar E-Type has asked for their car not to be started, however, so Windrush has used other tactics to keep its oily bits in good, “on the button” shape. Windrush’s employees drip oil into its cylinders through the plug ports, before rolling the car back and forth while it’s in gear to keep the internals lubricated. Servicing is also undertaken; in this regard it’s a lot like a full-time babysitting job.


Some PHers may find this unrelenting attention to detail familiar, the company’s tale having begun at its first site near the River Windrush (hence the name) when Tim decided to use a vacant barn on family land to store a car he was building. The story goes that he needed somewhere to shelter a Morgan replica he had made using an MG B base, so the abandoned barn quickly became his “man cave”. When others caught wind (ahem) of the space on offer and showed interest, Tim realised he had a business venture on his hands. It wasn’t long before a Mitsubishi Evo VI was also in the barn, but it was Tim’s decision to go above and beyond and actively care for the Japanese legend that impressed its owner most – particularly because he ran this embryonic operation alongside a full-time job in F1 hospitality logistics.

Before long space in his now fully kitted out barn - which housed everything from an immaculate, time machine-spec Rover 25 to the kind of supercars Windrush has now become famous for - found itself in enormous demand. But being a couple of hours drive from London prevented it from reaching its full potential, simply because, as Tim puts it, “there are lots of customers who arrive at the airport from business and want easy access to their car”. He says Windrush has grown into “a team of car nuts helping time-poor people” and, as if on cue, the racy exhaust note of a returning 911 GT2 RS echoes through the entrance door just a second later. The vault opens as it rolls in to join the eight-figure collection of exotica, and the enthusiasm the team have for the car and its deep shade of purple is infectious – but Tim assures us it remains the same no matter the car. They just love caring for cars.

So, you’re sold on the service, the team and the location - what’s the damage? £600 per month for a slot in London might ensure this service remains one for the very wealthiest of customers (it’s half that price in the Cotswolds), but as Tim says, “these are not the sort of people to short-change themselves, they’ll only pay and return if the service is up to standard”. After spending a morning gawping at the care and attention given to the very special cars stored under west London’s busy streets, we’d say that suffices as an understatement. Anyway, even if you’re not among the lucky sods who could ever consider such a service, you might agree that there’s something incredibly cool about some of the world’s most special cars sitting, waiting in secret beneath unsuspecting drinkers in a pub.


Inspired? You can find a supercar here...









Author
Discussion

arkenphel

Original Poster:

484 posts

205 months

Wednesday 11th December 2019
quotequote all
Ooh lovely! That's one company to keep in mind when i win the lottery

CS Garth

2,860 posts

105 months

Wednesday 11th December 2019
quotequote all
Top chap Tim, totally trustworthy.

He looks after one of my cars in the Cotswolds, you couldn’t ask for a nicer guy and team (Lachlan et al). Genuinely a hotel for cars.

Netherwood88

3 posts

80 months

Wednesday 11th December 2019
quotequote all
Sounds like good value when you consider NCP in the City charge £45 per 12 hours

hammo19

4,989 posts

196 months

Wednesday 11th December 2019
quotequote all
What a fabulous business and must be a dream job for the people that work there. Has anyone considered a UK wide franchise for car storage?

TommyBuoy

1,269 posts

167 months

Wednesday 11th December 2019
quotequote all
Netherwood88 said:
Sounds like good value when you consider NCP in the City charge £45 per 12 hours
That was my thought when I saw the price -24/7 perfectly secure parking alone in London seems enough of a draw, especially considering the service that goes with it.

is1

188 posts

148 months

Wednesday 11th December 2019
quotequote all
TommyBuoy said:
Netherwood88 said:
Sounds like good value when you consider NCP in the City charge £45 per 12 hours
That was my thought when I saw the price -24/7 perfectly secure parking alone in London seems enough of a draw, especially considering the service that goes with it.
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?

mattyprice4004

1,327 posts

174 months

Wednesday 11th December 2019
quotequote all
is1 said:
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?
£600 for the slot; I'd imagine a lot of the other services are add-ons and make up a fair chunk more.

belleair302

6,843 posts

207 months

Wednesday 11th December 2019
quotequote all
That isnt expensive when in Marylebone you can rent a space in a secure underground garage for close to £8000 per annum, with no service beyond CC TV.

A1VDY

3,575 posts

127 months

Wednesday 11th December 2019
quotequote all
Looks a very comprehensive sprinkler system installed..

wab172uk

2,005 posts

227 months

Wednesday 11th December 2019
quotequote all
If something would to happen to your car is would be scandalous.

It would be the next Windrush Scandal !!

LukeyC

50 posts

153 months

Wednesday 11th December 2019
quotequote all
mattyprice4004 said:
is1 said:
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?
£600 for the slot; I'd imagine a lot of the other services are add-ons and make up a fair chunk more.
I assumed the author might have missed off a zero, as it seems incredibly good value, but a quick check of their website confirms it in indeed £500+VAT.

Interestingly, they also only offer one level of service - no add ons etc:

"NO hidden extras, NO tiers in service, NO storage options - we only believe in offering THE VERY BEST. Anything less simply would not be good enough for Windrush.

One level of service, the Windrush way, which has been honed and refined over 15 years since 2004. We are the benchmark."

Source: https://www.windrushcarstorage.co.uk/car-storage-p...

Perhaps they have a lot more than 100 cars to make it work?

J4CKO

41,558 posts

200 months

Wednesday 11th December 2019
quotequote all
LukeyC said:
mattyprice4004 said:
is1 said:
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?
£600 for the slot; I'd imagine a lot of the other services are add-ons and make up a fair chunk more.
I assumed the author might have missed off a zero, as it seems incredibly good value, but a quick check of their website confirms it in indeed £500+VAT.

Interestingly, they also only offer one level of service - no add ons etc:

"NO hidden extras, NO tiers in service, NO storage options - we only believe in offering THE VERY BEST. Anything less simply would not be good enough for Windrush.

One level of service, the Windrush way, which has been honed and refined over 15 years since 2004. We are the benchmark."

Source: https://www.windrushcarstorage.co.uk/car-storage-p...

Perhaps they have a lot more than 100 cars to make it work?
Its the supercar rental side that makes all the money biggrin

Only joking !

Motorsport3

499 posts

192 months

Wednesday 11th December 2019
quotequote all
is1 said:
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?
For 100 cars say

c. 300k for rent
c. 200k for salaries (6 people doing 3x 8h shifts in pairs)
c. 200k left

Not much capital needed so I think it is about right.

sidesauce

2,475 posts

218 months

Wednesday 11th December 2019
quotequote all
LukeyC said:
mattyprice4004 said:
is1 said:
The numbers don't really work, so I must be missing something:
£600 x 12 x (say) 100 = £720,000. What about salaries, rent and other operating costs?
£600 for the slot; I'd imagine a lot of the other services are add-ons and make up a fair chunk more.
I assumed the author might have missed off a zero, as it seems incredibly good value, but a quick check of their website confirms it in indeed £500+VAT.

Interestingly, they also only offer one level of service - no add ons etc:

"NO hidden extras, NO tiers in service, NO storage options - we only believe in offering THE VERY BEST. Anything less simply would not be good enough for Windrush.

One level of service, the Windrush way, which has been honed and refined over 15 years since 2004. We are the benchmark."

Source: https://www.windrushcarstorage.co.uk/car-storage-p...

Perhaps they have a lot more than 100 cars to make it work?
However, this shows that in fact there are extra options, ones which would attract a princely sum, I'm sure.

thelostboy

4,569 posts

225 months

Wednesday 11th December 2019
quotequote all
I've looked into providing the service and it is very low margins without the additions.

Just look at all the car covers and CTEK chargers. I can't imagine barely anyone is paying £600; for a site in West London they'd be making nothing - just imagine the rent, then business rates on top of that.


Roma101

838 posts

147 months

Wednesday 11th December 2019
quotequote all
Looks a fantastic place/service.

Detailing services will be extra. You would easily pay £600 plus to get a full detail of your car from a decent detailer.

Daveyraveygravey

2,026 posts

184 months

Wednesday 11th December 2019
quotequote all
Presumably the owners know when their cars are unavailable because Windrush are servicing them/working on them?

sideways man

1,316 posts

137 months

Wednesday 11th December 2019
quotequote all
That is one place I’d love to work. I’d even commute from South Wales!

Alex_225

6,261 posts

201 months

Wednesday 11th December 2019
quotequote all
That looks like a fantastic place and the attention to detail is quite something. Although £600 to us mere mortals sounds like a lot, when you consider prices of anything in London, as well as the service on offer it's a bit of a steal.

I pay £130 a month to keep my car in a far less fancy set up but still a converted barn with carpeted floors and heating. There are options to 'exercise' the car but I'm just grateful for a warm, dry, secure space and the opportunity to keep the car on charge.

Great idea nonetheless and interesting seeing the Windrush storage facility. smile

RSbandit

2,602 posts

132 months

Wednesday 11th December 2019
quotequote all
Something like this certainly makes alot of sense in central London no way you'd want to leave a nice car (never mind some of the exotica here) parked on a street. I was suprised at the total revenue of £720k too though doesn't seem like much net profit for the owners once a the costs are taken out.