Alpine A110 to be axed?

Alpine A110 to be axed?

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Discussion

TWPC

Original Poster:

683 posts

115 months

Wednesday 20th May
quotequote all
https://www.autocar.co.uk/car-news/new-cars/renaul...

The article on Autocar above says that Renault is considering closing the Alpine plant in Dieppe. While they do not say directly that the A110 will be terminated, is it economically sustainable to transfer its production to another plant? The report also states that only 61 A110s were sold in the month of February.

This would be a complete tragedy...

DeejRC

1,234 posts

36 months

Wednesday 20th May
quotequote all
Well it wouldnt be a tragedy.
It wouldnt even be a mild disappointment.

Enough cars have been produced that if you wanted one...you could buy on.
Enough cars have been produced that there will be a useful second hand market for them and support previous owners not taking a bath.

Sounds like it could be good news actually in that respect!

ddom

435 posts

2 months

Wednesday 20th May
quotequote all
TWPC said:
https://www.autocar.co.uk/car-news/new-cars/renaul...

The article on Autocar above says that Renault is considering closing the Alpine plant in Dieppe. While they do not say directly that the A110 will be terminated, is it economically sustainable to transfer its production to another plant? The report also states that only 61 A110s were sold in the month of February.

This would be a complete tragedy...
It doesn't come as a complete surprise, the industry is struggling and the market for Alpine is relatively small. I feel for them as they have made what everyone asks for but doesn't buy.

I do hope that they remain in production.

whp1983

289 posts

93 months

Wednesday 20th May
quotequote all
A shame for us as sports car fans but then we are a minority. Now times are tough it’s just about how economically can you make your SUVs.


john41901

132 posts

20 months

Wednesday 20th May
quotequote all
Hmm what a complete shocker if so. The Renault Alpine was always going to go the same way as the 4c, but what a shame.

If only all the nonsense spewed by keyboard warriors actually translated into sales...

Johnnytheboy

19,884 posts

140 months

Wednesday 20th May
quotequote all
ddom said:
I feel for them as they have made what everyone asks for but doesn't buy.
yes

Most of PH want a car like this, but at like half the price...

tarquin274

3 posts

2 months

Wednesday 20th May
quotequote all
A shame they got the price point so wrong. At nearer £35k I think maybe they'd have sold enough to keep going, at £50k not so much. frown

SidewaysDiv

767 posts

77 months

Wednesday 20th May
quotequote all
tragic smile

Johnnytheboy

19,884 posts

140 months

Wednesday 20th May
quotequote all
^^^ rofl

(@ tarquin - nothing personal it was just comedy timing)

Miserablegit

1,514 posts

63 months

Wednesday 20th May
quotequote all
Have to wait to see what the announcement at the end of the month is.

It will be a shame but a halo product is always at risk when cost-cutting is required.

I think most people who were going to buy one did so - it was never expected to sell in huge numbers- certainly not in the UK. It will remain a rare sight on the roads which isn’t a bad thing for the owners.

I’m not sure Feb sportscar sales figures are the best indication for anything at all but that’s not to say the story has no basis.



HTP99

16,315 posts

94 months

Wednesday 20th May
quotequote all
Johnnytheboy said:
ddom said:
I feel for them as they have made what everyone asks for but doesn't buy.
yes

Most of PH want a car like this, but at like half the price...
And not built by a French manufacturer!

Being in new and used car sales, I feel for the dealers who've don't big bucks transforming their showrooms for this.

However in a positive light, looks like the Koleos is up for the chop, however I could see that coming (UK anyway) regardless of the current situation.


cerb4.5lee

14,761 posts

134 months

Wednesday 20th May
quotequote all
That is such a shame...because I was just starting to warm to the fact that these only have 2 pedals. Maybe the future is the past after all then. They make a modern day sports car that hardly anyone is interested in. It is a genuine shame though because all the reviews were very positive about it.

Miserablegit

1,514 posts

63 months

Wednesday 20th May
quotequote all
The dealers didn’t spend big bucks on their showrooms - I think the average cost was £4.50. I think that was half of the problem if they wanted to attract people who were not already enthusiasts.
The best dealership seemed to be the Renault group owned one in Manchester

IanJ9375

1,196 posts

170 months

Wednesday 20th May
quotequote all
Johnnytheboy said:
yes

Most of PH want a car like this, but at like half the price...
With a manual box and of course a big V engine would help....

Fittster

19,120 posts

167 months

Wednesday 20th May
quotequote all
Manufactures seem to have to learn the hard way, that if you don't have the right badge you won't sell an up market product.

GM (chevrolet), Renault, Toyota, Honda have wasted a lot of development on cars people in the UK won't buy

Edited by Fittster on Wednesday 20th May 13:50

Argleton

3,379 posts

52 months

Wednesday 20th May
quotequote all
Perhaps if they weren't so expensive they'd sell more, but for whatever reason the price is the price.

I may get one in the future if the market for them doesnt go crazy. If not 4C for me.

Fittster

19,120 posts

167 months

Wednesday 20th May
quotequote all
IanJ9375 said:
Johnnytheboy said:
yes

Most of PH want a car like this, but at like half the price...
With a manual box and of course a big V engine would help....
Considering the enthusiasm for the new corvette I doubt it would make much difference.

Max_Torque

14,970 posts

171 months

Wednesday 20th May
quotequote all
This is just the start.

I've been in the automotive industry for just over 25 years, and i can see very tough times ahead. Shrinking markets, ever increasing environmental pressure, realisation that we can work from home for a lot of people, and people treating cars more and more like white goods, having worked out that it really is pretty crazy spending tens of thousands of pounds on a object that is parked for 97% of it's life and looses half it's value in 3 years....


My "Crystal ball" suggests:

1) SEAT and SKODA - choose one - probably i guess SKODA wins, SEAT becomes at best a rebadge, built in the same factory

2) Vauxhall - dead (nobody wants one now, even less people want one in 5 years)

3) Renault vs Nissan - tricky one this, but expect even more platform sharing and rebadging, again, production will be centralised

4) FORD (EU) - significant restrusture and reduction in models imo - they need to get into EVs and do it fast, or they will be deader than Monty P's Parrot

5) Audi / BMW / Mercedes - tricky, all big volume players, but the market is saturated, and companies like Tesla have made massive inroads with "exciting" new tech, and companies like Hyundai/Kia massive inroads with low cost but high quality, high feature content models - I think at best we'll see a lot more platform sharing and many less models

6) JLR - one step closer to just being LR i fear. If they can't get their premium EV products to be competitive and sell enough in volume, then the LR side of the business is going to dominate when cost savings become necessary and hence the J side gets the cuts


IMO, the promise of "massive far eastern sales" the Shangri La company savour dangled repeatidly infront of board members for the last 10 or so years is gone. Locally grown content and a few massive JVs have got that market covered thanks to draconian legislation put in place to keep cash in China.

Perhaps even more serious for the myriadsof people employed, the big Teir1's and Teir2 suppliers, ie BOSCH, Denso, Valeo, GKN, AAM, Continental, JohnsonMathey etc these are going to struggle to maintain anything like the current diversity with EVs dominating. Transmission, Fuel system, Exhaust aftertreatment, Engine boosting systems, all of those soon to be completely obsolete parts. This means much, much greater competition for motors, batteries and power electronics (the heart of all EVs). Currently huge teams of people design, develop test and certifiy things like multi-speed automatice transmissions, units that sell literally 30 Million parts per annum, are going to be suddenly left looking for something else to do.


As we come out of the "Golden age of the car", ween ourselves off our heady, intoxicating but oh-so-polluting hydrocarbon habit, and perhaps even start to move away from pure consumerism, the changes are going to be absolutely enormous. It'll make the loss of our steel works, or the closure of our coal industry seem trivialby comparison...

DanielSan

14,832 posts

121 months

Wednesday 20th May
quotequote all
Fittster said:
Manufactures seem to have to learn the hard way, that if you don't have the right badge you won't sell an up market product.

GM (chevrolet), Renault, Toyota, Honda have wasted a lot of development on cars people in the UK won't buy

Edited by Fittster on Wednesday 20th May 13:50
Fortunately the UK isn't a big market compared to the rest of the world

lukeharding

1,160 posts

43 months

Wednesday 20th May
quotequote all
Hardly conclusive, is it? A lot of 'ifs' and 'maybes' based on second hand information.