RE: 2020 Ford Bronco is 'Built Wild'

RE: 2020 Ford Bronco is 'Built Wild'

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oldtimer2

728 posts

134 months

Thursday 16th July 2020
quotequote all
The Roadshow YouTube channel has just posted a video interview with the man responsible for the Bronco design. This will be of interest here. among other things, in response to a question, he stated it was designed for the North American market. The design was therefore not constrained by the requirements of European regulations. From that reply I conclude it will not be coming to Europe/the UK.

dxg

8,221 posts

261 months

Thursday 16th July 2020
quotequote all
oldtimer2 said:
The Roadshow YouTube channel has just posted a video interview with the man responsible for the Bronco design. This will be of interest here. among other things, in response to a question, he stated it was designed for the North American market. The design was therefore not constrained by the requirements of European regulations. From that reply I conclude it will not be coming to Europe/the UK.
Another angle: If it turns out to be as wildly successful in the US as the reaction would seem to suggest, then Ford would have little financial need to bring it to RHD markets...

unsprung

5,467 posts

125 months

Thursday 16th July 2020
quotequote all


It appears that oldtimer2 is spot-on in his assessment:

https://youtu.be/x-sy9boP0DI?t=869

At the preceding link (which is preset to play at the quote in question), the head of Bronco design, Paul Wraith, says:

. . . "Our focus is on the North American markets. We're not intending to sell it in Europe, for example. That liberates us to do, to push the vehicle to even more extreme lengths."

. . . "Europe's got some particularly stringent tyre coverage and pedestrian impact criteria, specifically tuned to that market."

. . . "We've got provisions within the design, but actually, without that as a burden, we can focus on doing what we think is explicitly right for Bronco and explicitly right for the US market."

If tradition holds, there will still be a handful of official exports from the factory, for markets such as Switzerland and the Middle East. And for the other two occupants of North America: Canada and Mexico.

Wraith incidentally is a Briton with extensive multinational experience, if you google around (or if you've visited the Bronco launch thread on PH wink ).



Beefmeister

16,482 posts

231 months

Thursday 16th July 2020
quotequote all
300bhp/ton said:
crossie said:
Anyone know if its coming to the UK or not?
Which one, the article is about more than one vehicle.

This one, maybe and quite likely I'd think. But who knows when.





These ones, probably less likely. At least in the short term. Suspect Ford will be busy fulfilling US orders for at least the first year.


Jeep do sell some Wranglers here now. So there is clearly a market. I think the decider will be if Ford decide to sell these in Oz. If so, then yes, I assume we will get an underspecced and overpriced version.
If demand is high enough from Australia and South Africa (which is likely), then Ford are very likely to offer the facelift in a few years in RHD as it will come with the newer MHEV and PHEV Powertrain options which are essential to the European market.

anonymous-user

55 months

Friday 17th July 2020
quotequote all
unsprung said:
It appears that oldtimer2 is spot-on in his assessment:

https://youtu.be/x-sy9boP0DI?t=869

At the preceding link (which is preset to play at the quote in question), the head of Bronco design, Paul Wraith, says:

. . . "Our focus is on the North American markets. We're not intending to sell it in Europe, for example. That liberates us to do, to push the vehicle to even more extreme lengths."

. . . "Europe's got some particularly stringent tyre coverage and pedestrian impact criteria, specifically tuned to that market."

. . . "We've got provisions within the design, but actually, without that as a burden, we can focus on doing what we think is explicitly right for Bronco and explicitly right for the US market."

If tradition holds, there will still be a handful of official exports from the factory, for markets such as Switzerland and the Middle East. And for the other two occupants of North America: Canada and Mexico.

Wraith incidentally is a Briton with extensive multinational experience, if you google around (or if you've visited the Bronco launch thread on PH wink ).
as i mentioned waaay back on about page 3 when people started complainnig that the new defender was not a patch on this new bronco.

Well i guess it's always easier to make a car that you cant' actually buy pretty dam awesome!! lol!

unsprung

5,467 posts

125 months

Friday 17th July 2020
quotequote all

Max_Torque said:
as i mentioned waaay back on about page 3 when people started complainnig that the new defender was not a patch on this new bronco.

Well i guess it's always easier to make a car that you cant' actually buy pretty dam awesome!! lol!
As 300bhp/ton has said: the new Bronco could make for a satisfying personal import. With LHD adding to the sense of occasion.

While I'm a bit wary of appearing to go up against your knowledge of the industry, I'm not ready to exclude the UK from Bronco fun just yet.

As with Mustang and the C8 Corvette, UK ownership has never been, for me, about sales volume. It's about a more colourful community with a greater range of experiences and, crucially, voices.



powerstroke

10,283 posts

161 months

Friday 17th July 2020
quotequote all
crossie said:
Anyone know if its coming to the UK or not?
Yes almost certainly , just won't be available with the steering wheel on the wrong side or PCP from your local
Ford franchise cool

Beefmeister

16,482 posts

231 months

Friday 17th July 2020
quotequote all
powerstroke said:
crossie said:
Anyone know if its coming to the UK or not?
Yes almost certainly , just won't be available with the steering wheel on the wrong side or PCP from your local
Ford franchise cool
Not this life cycle, no. The facelift/PHEV update will if demand is there from Aus and SA. Which it will be as it’s right up their strasse.

powerstroke

10,283 posts

161 months

Friday 17th July 2020
quotequote all
Beefmeister said:
powerstroke said:
crossie said:
Anyone know if its coming to the UK or not?
Yes almost certainly , just won't be available with the steering wheel on the wrong side or PCP from your local
Ford franchise cool
Not this life cycle, no. The facelift/PHEV update will if demand is there from Aus and SA. Which it will be as it’s right up their strasse.
Sorry I think you missed my point idea

Beefmeister

16,482 posts

231 months

Friday 17th July 2020
quotequote all
powerstroke said:
Sorry I think you missed my point idea
No, I get you’re saying it can be had as a grey import. Just sharing some insider knowledge regarding future RHD sales.

InitialDave

11,930 posts

120 months

Friday 17th July 2020
quotequote all
I really like it, and there's some fascinating "aha!" ideas they've used that I'm surprised we've not seen someone do sooner.

- removable roof and doors aren't as fast to put back on if the heavens open... but all the switchgear etc inside is waterproof, so it won't be a disaster if it does get wet.
- 6 speed gearboxes offer plenty of spread as it is, so if extending that with a 7th gear, use it to have a super-low crawler 1st. Yes, crawler first gears have been used to good effect before, but often aftthe expense of the normal range available. Also, the dogleg H pattern with it under reverse on the left means 2-7 form a "normal" shift pattern.
- using the electronic control of braking to give fiddle/tractor brakes - wind on full lock of road, and it can brake the inside rear wheel to tighten up the turn. It's so bloody obvious now someone's done it, you wonder why it wasn't done before.
- the picatinny rail thing for GPS displays, cameras, phones etc, that's really handy

300bhp/ton

41,030 posts

191 months

Friday 17th July 2020
quotequote all
InitialDave said:
I really like it, and there's some fascinating "aha!" ideas they've used that I'm surprised we've not seen someone do sooner.

- removable roof and doors aren't as fast to put back on if the heavens open... but all the switchgear etc inside is waterproof, so it won't be a disaster if it does get wet.
- 6 speed gearboxes offer plenty of spread as it is, so if extending that with a 7th gear, use it to have a super-low crawler 1st. Yes, crawler first gears have been used to good effect before, but often aftthe expense of the normal range available. Also, the dogleg H pattern with it under reverse on the left means 2-7 form a "normal" shift pattern.
- using the electronic control of braking to give fiddle/tractor brakes - wind on full lock of road, and it can brake the inside rear wheel to tighten up the turn. It's so bloody obvious now someone's done it, you wonder why it wasn't done before.
- the picatinny rail thing for GPS displays, cameras, phones etc, that's really handy
I agree, some awesome features. And it does make you wonder why some haven't been done before.

The Trail Assist Turning is rather clever. Not a whole heap on the Ford website, but it does look like it requires the 10 speed auto and the centre diff. What it does is send power to the front wheels and brake the inner rear wheel.

The 7 speed manual I can't find any official pics, but there is this image floating around online:

braddo

10,522 posts

189 months

Friday 17th July 2020
quotequote all
Beefmeister said:
Not this life cycle, no. The facelift/PHEV update will if demand is there from Aus and SA. Which it will be as it’s right up their strasse.
To be sold in the UK, wouldn't that require either EU type approval (which sounds like it won't happen) or the UK diverging from EU type approval to some extent (possible post-Brexit, although no idea if realistic)?

InitialDave

11,930 posts

120 months

Friday 17th July 2020
quotequote all
300bhp/ton said:
I agree, some awesome features. And it does make you wonder why some haven't been done before.

The Trail Assist Turning is rather clever. Not a whole heap on the Ford website, but it does look like it requires the 10 speed auto and the centre diff. What it does is send power to the front wheels and brake the inner rear wheel.
Mmm, I know it's really just an extension of what roadgoing traction/stability control has done for years, but then, so was hill descent control, it's the direct off road application of it that makes you wonder why you didnt think of it yourself.

300bhp/ton said:
The 7 speed manual I can't find any official pics, but there is this image floating around online:
Yeah, I think it's a good layout, as it keeps the "natural" H pattern and makes it clear that the "real" first gear is the crawler C.

unsprung

5,467 posts

125 months

Friday 17th July 2020
quotequote all

Beefmeister said:
Just sharing some insider knowledge
That sounds like a privileged place to be.

Unfortunately your claim contradicts statements made by the Bronco head of design, Paul Wraith, in a video shared earlier in this thread.

The next generation of Bronco might not appear for another, say, six years. Any RHD variant of that might require a further 12 months (as LHD will be the priority). Is this the sort of time frame -- seven years -- that you're asking consumers to wait?

Nobody's suggesting that you say anything about your insider source. The fundamentals of what you claim, however, don't form the basis of a credible argument.


Beefmeister

16,482 posts

231 months

Friday 17th July 2020
quotequote all
unsprung said:
That sounds like a privileged place to be.

Unfortunately your claim contradicts statements made by the Bronco head of design, Paul Wraith, in a video shared earlier in this thread.

The next generation of Bronco might not appear for another, say, six years. Any RHD variant of that might require a further 12 months (as LHD will be the priority). Is this the sort of time frame -- seven years -- that you're asking consumers to wait?

Nobody's suggesting that you say anything about your insider source. The fundamentals of what you claim, however, don't form the basis of a credible argument.
Not next generation - mid lifecycle update, which is traditionally a three year thing. The PHEV drivetrains are certainly coming (already being tested), and to convert to RHD won't be too difficult as it's Ranger based.

And with all due respect, what the head of design says in a PR video now bears zero relevance to future product plans - he says what he's told to say. They won't want to tell people about more powerful and efficient PHEV models coming as it'll lose them sales now.

And similarly they won't be able to mention RHD yet as the case hasn't been signed off. It's all dependent on interest from Aus and SA as they would potentially be big sales markets. Even if RHD did come out, the UK would still represent tiny sales. Lots of people say they'd buy one but few would actually part with the cash.

Did I also mention that the Mustang Mach-1 is defintiely coming to Europe, and in RHD in early 2021 too? biggrin

DonkeyApple

55,435 posts

170 months

Friday 17th July 2020
quotequote all
Certainly a chappie paid by a company to speak a message to the wife world is usually the last person to be talking the truth. biggrin

The corporate message rarely ties in all that strongly with the corporate strategy.

Trophy Husband

3,924 posts

108 months

Friday 17th July 2020
quotequote all
dxg said:
oldtimer2 said:
The Roadshow YouTube channel has just posted a video interview with the man responsible for the Bronco design. This will be of interest here. among other things, in response to a question, he stated it was designed for the North American market. The design was therefore not constrained by the requirements of European regulations. From that reply I conclude it will not be coming to Europe/the UK.
Another angle: If it turns out to be as wildly successful in the US as the reaction would seem to suggest, then Ford would have little financial need to bring it to RHD markets...
Given how flucked the US economy is going to be, they'll need it to move into Europe and spend the cash on making it Euro compliant if not already.
I'm keeping a watching eye on it as I love the big one to look at.


unsprung

5,467 posts

125 months

Friday 17th July 2020
quotequote all
Beefmeister said:
Not next generation - mid lifecycle update, which is traditionally a three year thing. The PHEV drivetrains are certainly coming (already being tested), and to convert to RHD won't be too difficult as it's Ranger based.

And with all due respect, what the head of design says in a PR video now bears zero relevance to future product plans - he says what he's told to say. They won't want to tell people about more powerful and efficient PHEV models coming as it'll lose them sales now.

And similarly they won't be able to mention RHD yet as the case hasn't been signed off. It's all dependent on interest from Aus and SA as they would potentially be big sales markets. Even if RHD did come out, the UK would still represent tiny sales. Lots of people say they'd buy one but few would actually part with the cash.

Did I also mention that the Mustang Mach-1 is defintiely coming to Europe, and in RHD in early 2021 too? biggrin
Three years is more appealing than seven years.

You haven’t mentioned expansion to a greater number of LHD markets. Are those considered less interesting than Australia and South Africa?

If the new Bronco ignores EU design requirements for tyre placement and pedestrian impact (the Paul Wraith statements), are you saying that the mid-cycle refresh will make those issues go away?

Although its platform allows for RHD, the current generation of Bronco was not developed for that. Now Ford will go back to the drawing board to perform this work retroactively?

You've mentioned that no RHD business case has been approved, and that sounds sensible. There’s a lot here that looks improbable or precarious.

We do know that hybrid powertrains are on the way, as these have been mooted, along with corroborating evidence, elsewhere online.



unsprung

5,467 posts

125 months

Friday 17th July 2020
quotequote all
Beefmeister said:
Did I also mention that the Mustang Mach-1 is defintiely coming to Europe, and in RHD in early 2021 too? biggrin
So properly RHD as was done with the Bullitt model. Very cool.