RE: 2020 Ford Bronco is 'Built Wild'
Discussion
300bhp/ton said:
The Trail Assist Turning is rather clever. Not a whole heap on the Ford website, but it does look like it requires the 10 speed auto and the centre diff. What it does is send power to the front wheels and brake the inner rear wheel.
The full sized Land Cruiser has had it for a good 5 years or so, and we tried to do it on a project I was working on, but it's just so horribly unrefined for very little real benefit even with a better brake modulator than the one that the Toyota uses (which when active sounds like someone's twanging a huge piece of steel against the bulkhead followed by some horrendous grinding as the ABS pump builds pressure) is still bordering on completely unacceptable even for off road use.Either way, to get any meaningful improvement to turning circle, even on a surface like sand requires circa 100 plus bar in the inside wheels which winds up all the suspension bushes agains the body and causes horrible graunching noises as the tyres effectively scrub like hell. And meanwhile you gain a fairy inconsistent half a meter or so in your turning circle depending on the surface....
dxg said:
oldtimer2 said:
The Roadshow YouTube channel has just posted a video interview with the man responsible for the Bronco design. This will be of interest here. among other things, in response to a question, he stated it was designed for the North American market. The design was therefore not constrained by the requirements of European regulations. From that reply I conclude it will not be coming to Europe/the UK.
Another angle: If it turns out to be as wildly successful in the US as the reaction would seem to suggest, then Ford would have little financial need to bring it to RHD markets...Here in plain English is a summary of the features and optional packages:
https://youtu.be/6n7Kou6LmvU
Very helpful. I especially like when the presenter says, "Ford says X, which in our opinion means Y."
Fantastic looking things. Even the Sport looks good, like a chunky successor to the Freelander rather than the overly blobby, chintzy Disco Sport. Looks like the proper one has the potential to pick up a lot of traditional Land Rover buyers - be interesting to see how Ineos responds to this. Obviously, they need a factory first...
RoverP6B said:
Fantastic looking things. Even the Sport looks good, like a chunky successor to the Freelander rather than the overly blobby, chintzy Disco Sport. Looks like the proper one has the potential to pick up a lot of traditional Land Rover buyers - be interesting to see how Ineos responds to this. Obviously, they need a factory first...
It’s all going to boil down to which one can be best airdropped full of dead sheep into Hozelock’s factory. Because these are essential details for disenfranchised mentalists. However, on planet Earth it’s really going to boil down to which one is cheaper and easier to live with. Ford know how to build a car as do Magna. But both are pure lifestyle cars so the amount of hassle getting them fixed under warranty as well as good finance deals is going to be important.
DaveyBoyWonder said:
Looks great but at the same time like a Chinese knock-off of the new Jimny which also looks like a Chinese knock-off of the new Defender. Or is it the other way around?
I don't think anything looks knocked off tbh. It's not as if they are all looking to try to be the exact same vehicle. Lots and lots of styling differences and sizes.Oh, and maybe a history lesson is in order
just a thought 
DaveyBoyWonder said:
Looks great but at the same time like a Chinese knock-off of the new Jimny which also looks like a Chinese knock-off of the new Defender. Or is it the other way around?
Then there's the Wey P01... an actual Chinese knock off of the Bronco. Got to hand it to them they work fast.Some here have mentioned cross-shopping between Bronco and Defender. This will definitely occur.
Those two, however, have pursued different strategies on price, on product features, and on brand position. Consequently, they don't compete as directly as Bronco and Wrangler.
And we haven't even begun to talk about near substitutes like Toyota 4Runner.
Competitive forces will require Defender to maintain a high-end position in the market, consistent with its parent brand.
Although it's early days, we get a hint of this in the sales data. Defender was on US forecourts from 1st June of this year. Consider the following tally of units sold:
Defender (June 2020)
600
Discovery (2019)
9,184
Discovery Sport (2019)
26,373
Evoque (2019)
11,529
Wrangler (2019)
228,042
4Runner (2019)
131,864
Bronco (2021)
200,000
Notes:
Discovery, Discovery Sport, and Evoque are displayed here because they're not too distant in vehicle type. Not included here: Range Rover, Range Rover Sport, and Range Rover Velar.
The figure for Bronco is an estimate provided by Ford as the sum of two brands: Bronco (two- and four-door) as well as Bronco Sport.
Sources:
https://carsalesbase.com/us-land-rover-defender/
https://carsalesbase.com/us-land-rover-lr4-lr3-dis...
https://carsalesbase.com/us-land-rover-discovery-s...
https://carsalesbase.com/us-range-rover-evoque/
https://carsalesbase.com/us-jeep-wrangler/
https://carsalesbase.com/us-toyota-4runner/
Edited by unsprung on Wednesday 22 July 01:08
unsprung said:
Some here have mentioned cross-shopping between Bronco and Defender. This will definitely occur.
Those two, however, have pursued different strategies on price, on product features, and on brand position. Consequently, they don't compete as directly as Bronco and Wrangler.
And we haven't even begun to talk about near substitutes like Toyota 4Runner.
Competitive forces will require Defender to maintain a high-end position in the market, consistent with its parent brand.
Although it's early days, we get a hint of this in the sales data. Defender was on US forecourts from 1st June of this year. Consider the following tally of units sold:
Defender (June 2020)
600
Discovery (2019)
9,184
Discovery Sport (2019)
26,373
Evoque (2019)
11,529
Wrangler (2019)
228,042
4Runner (2019)
131,864
Bronco (2021)
200,000
Notes:
Discovery, Discovery Sport, and Evoque are displayed here because they're not too distant in vehicle type. Not included here: Range Rover, Range Rover Sport, and Range Rover Velar.
The figure for Bronco is an estimate provided by Ford as the sum of two brands: Bronco (two- and four-door) as well as Bronco Sport.
Sources:
https://carsalesbase.com/us-land-rover-defender/
https://carsalesbase.com/us-land-rover-lr4-lr3-dis...
https://carsalesbase.com/us-land-rover-discovery-s...
https://carsalesbase.com/us-range-rover-evoque/
https://carsalesbase.com/us-jeep-wrangler/
https://carsalesbase.com/us-toyota-4runner/
Defender wasn't in full unrestricted production in June. It was very much still in ramp up after the Covid shutdown.Those two, however, have pursued different strategies on price, on product features, and on brand position. Consequently, they don't compete as directly as Bronco and Wrangler.
And we haven't even begun to talk about near substitutes like Toyota 4Runner.
Competitive forces will require Defender to maintain a high-end position in the market, consistent with its parent brand.
Although it's early days, we get a hint of this in the sales data. Defender was on US forecourts from 1st June of this year. Consider the following tally of units sold:
Defender (June 2020)
600
Discovery (2019)
9,184
Discovery Sport (2019)
26,373
Evoque (2019)
11,529
Wrangler (2019)
228,042
4Runner (2019)
131,864
Bronco (2021)
200,000
Notes:
Discovery, Discovery Sport, and Evoque are displayed here because they're not too distant in vehicle type. Not included here: Range Rover, Range Rover Sport, and Range Rover Velar.
The figure for Bronco is an estimate provided by Ford as the sum of two brands: Bronco (two- and four-door) as well as Bronco Sport.
Sources:
https://carsalesbase.com/us-land-rover-defender/
https://carsalesbase.com/us-land-rover-lr4-lr3-dis...
https://carsalesbase.com/us-land-rover-discovery-s...
https://carsalesbase.com/us-range-rover-evoque/
https://carsalesbase.com/us-jeep-wrangler/
https://carsalesbase.com/us-toyota-4runner/
Edited by unsprung on Wednesday 22 July 01:08
slider2 said:
It would be brilliant out here in nz. The place is filled with Rangers already so can’t be too big a step for Ford to make a rhd surely
The Bronco is based on the Ranger (the T6 chassis), which had a fair amount of its design work done in Australia. The Ranger is obviously RHD and the Bronco could have been but One Ford, which produced the RHD Mustang, is no longer a thing so Ford didn't feel compelled to make this Bronco in right-hook. Based on how these things seem to turn out I wouldn't count on it being RHD in any update....they'll think they'd be cannibalising Ranger sales!RacerMike said:
Defender wasn't in full unrestricted production in June. It was very much still in ramp up after the Covid shutdown.
Thanks for that. Brands will be looking wistfully at last year’s figures, won’t they. 2020 is awful. And next year won’t be back to normal, either.It would be very interesting if anybody has an idea of buyer reservations held on behalf of Defender.
Having said all that, we do know that the RRP for each of the six trim levels of Bronco is lower than the RRP for the base model of Defender 110. This applies to both two- and four-door Bronco.
The RRP for the base Defender 90 is a 30 percent premium over the 110.
For this and other reasons, we can assume that Defender will tend to reinforce the posh position that Land Rover enjoys in the US. We are unlikely to see Defender ravaging the positions of Bronco and Wrangler.
If sat down the pub, it could be fun to place bets on 2020 sales volume. There’s hardly been a time when insider information was less likely to inform the winning result!
For some, it's one of those maxims of motoring: Never buy during the first year of production.
Manufacturers counter with limited edition variants available only at the series launch: the First Edition and so on. Defender has a First Edition and so does Bronco.
The people at Ford allocated 3,500 units to the Bronco First Edition. This has all of the best off-road options combined with all of the best interior appointments, along with some unique bits and bobs on the inside as well as a unique bonnet and graphics outside.
The allotment of 3,500 units sold out in a single evening.
Some days later Ford turned round and doubled the number of First Edition units available. Those, too, sold out in an instant.
That's 7,000 units, of the most expensive variant available, reserved approximately nine months before they'll be delivered.
This does not include the other Bronco units reserved online, those chosen from the standard array of six Bronco trims. That figure doesn't yet seem to be published.
article
https://www.autoblog.com/2020/07/21/2021-ford-bron...
unsprung said:
For some, it's one of those maxims of motoring: Never buy during the first year of production.
Manufacturers counter with limited edition variants available only at the series launch: the First Edition and so on. Defender has a First Edition and so does Bronco.
The people at Ford allocated 3,500 units to the Bronco First Edition. This has all of the best off-road options combined with all of the best interior appointments, along with some unique bits and bobs on the inside as well as a unique bonnet and graphics outside.
The allotment of 3,500 units sold out in a single evening.
Some days later Ford turned round and doubled the number of First Edition units available. Those, too, sold out in an instant.
That's 7,000 units, of the most expensive variant available, reserved approximately nine months before they'll be delivered.
This does not include the other Bronco units reserved online, those chosen from the standard array of six Bronco trims. That figure doesn't yet seem to be published.
article
https://www.autoblog.com/2020/07/21/2021-ford-bron...
To put that in perspective that's only 2 per Ford dealership in the US so hardly surprising. If you believe the hype, customers have been begging Ford to build a new Bronco for 20 years. I do believe it; the Bronco seems to have a place in a few friends of mine's hearts synonymous with family holidays, camping/fishing trips, exploring the wilderness; the real version of the stuff that the marketing cheeseballs have been using to sell SUV's in UK for decades despite the fact that half of them never see a NSL, let alone a green lane. Manufacturers counter with limited edition variants available only at the series launch: the First Edition and so on. Defender has a First Edition and so does Bronco.
The people at Ford allocated 3,500 units to the Bronco First Edition. This has all of the best off-road options combined with all of the best interior appointments, along with some unique bits and bobs on the inside as well as a unique bonnet and graphics outside.
The allotment of 3,500 units sold out in a single evening.
Some days later Ford turned round and doubled the number of First Edition units available. Those, too, sold out in an instant.
That's 7,000 units, of the most expensive variant available, reserved approximately nine months before they'll be delivered.
This does not include the other Bronco units reserved online, those chosen from the standard array of six Bronco trims. That figure doesn't yet seem to be published.
article
https://www.autoblog.com/2020/07/21/2021-ford-bron...
Gassing Station | General Gassing | Top of Page | What's New | My Stuff