Keith, sorry, Kith and BMW

[m20b25]

Wtf are they thinking? Replacing BWM with Keith?

Seems to be inline with BMW M’s new trendy approach - ie Markus Flasche and his designer in the M3/4 release video. Anyone else finding this cringeworthy? Bit of an embarrassment to the traditional BMW brand. Suppose it’s the way BMW are going

https://kith.com/blogs/catalogs/kith-for-bmw-catal...

[Bill]

I know!!
https://www.pistonheads.com/gassing/topic.asp?t=18...