RE: Genesis to launch in UK with G80 saloon
Discussion
sidesauce said:
ot a really good comparison.
Firstly, Tesla are an American company and as such were always going to be supported in the US domestic market if they made a good product - like Apple, they've not created something entirely new but they did do it better than anyone else had done before.
Second, Hyundai, like Samsung, might make a better product but they won't ever be seen as a true disruptor; instead they'll be seen as a company that copy and doesn't really innovate themselves. Whether that's true or not is not the point, perception, certainly as far as the West is concerned, is what matters.
Finally, Tesla are, in no small part, where they are today because of Elon himself. Yes, the product and network are very good but I don't think they'd be in the position they're in without his enigmatic/eccentric personality.
Who's the boss at Hyundai? Exactly.
This all day long....Firstly, Tesla are an American company and as such were always going to be supported in the US domestic market if they made a good product - like Apple, they've not created something entirely new but they did do it better than anyone else had done before.
Second, Hyundai, like Samsung, might make a better product but they won't ever be seen as a true disruptor; instead they'll be seen as a company that copy and doesn't really innovate themselves. Whether that's true or not is not the point, perception, certainly as far as the West is concerned, is what matters.
Finally, Tesla are, in no small part, where they are today because of Elon himself. Yes, the product and network are very good but I don't think they'd be in the position they're in without his enigmatic/eccentric personality.
Who's the boss at Hyundai? Exactly.
Plus we’re brand w
es over hear. Think how much Range Rover get away with quality issue wise on an immensely expensive product because of style and brand. Has to be so different, unique, beautiful, capture a moment to gain traction....Genesis appears to do none of this on face of it.
Markintokyo said:
Nowhere does this article mention the price, or contextualise against likely competitors. Did a bot write this?
Absolutely not. A bot would know the difference between your and you're...At the end of the second to last paragraph:
Article said:
Make you're own mind up on that one.
Most British people don't care how good the product is or how well the manufacturer looks after them. They do care about what they think the product says about them.
Nobody will ever break the German stranglehold here. Others have tried with superior products, better engineering, more competent dealers, better warranties, and superior customer service. All have failed, or are failing.
A junior administrator with half an hour on Google could cite multiple examples of the above. The expensive market researchers that Hyundai would have paid wouldn't have missed this.
The only explanation for Hyundai even bothering is that many of the costs and activity can be shared with another more profitable market.
Nobody will ever break the German stranglehold here. Others have tried with superior products, better engineering, more competent dealers, better warranties, and superior customer service. All have failed, or are failing.
A junior administrator with half an hour on Google could cite multiple examples of the above. The expensive market researchers that Hyundai would have paid wouldn't have missed this.
The only explanation for Hyundai even bothering is that many of the costs and activity can be shared with another more profitable market.
amgmcqueen said:
Chestrockwell said:
No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us Brits European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.
EFA....I bet its really pretty good to be fair, but, Lexus aside these kind of things never do that well in the UK, maybe we are a bit more brand snobs than the Americans ?
You will see the odd one, probably the one that they got sent that the dealership manager uses, then there are the ones some mad older chap in his later years buys as he just fancies one, has the cash and doesnt give a st about BMW's etc, goes in, pay list and the salesman dies of a heart attack.
Only other explanation is someone who has had a distant uncle die who was given them the option of a moderate amount of money, unconditionally, or a much, much bigger amount of money on the condition that they spend, and have nothing left of a tenth of that much larger amount in 30 days.
You will see the odd one, probably the one that they got sent that the dealership manager uses, then there are the ones some mad older chap in his later years buys as he just fancies one, has the cash and doesnt give a s
t about BMW's etc, goes in, pay list and the salesman dies of a heart attack.Only other explanation is someone who has had a distant uncle die who was given them the option of a moderate amount of money, unconditionally, or a much, much bigger amount of money on the condition that they spend, and have nothing left of a tenth of that much larger amount in 30 days.
J4CKO said:
I bet its really pretty good to be fair, but, Lexus aside these kind of things never do that well in the UK, maybe we are a bit more brand snobs than the Americans ?
You will see the odd one, probably the one that they got sent that the dealership manager uses, then there are the ones some mad older chap in his later years buys as he just fancies one, has the cash and doesnt give a st about BMW's etc, goes in, pay list and the salesman dies of a heart attack.
Only other explanation is someone who has had a distant uncle die who was given them the option of a moderate amount of money, unconditionally, or a much, much bigger amount of money on the condition that they spend, and have nothing left of a tenth of that much larger amount in 30 days.
Yes and our political campaign spending is capped so that option isn't really available to Brewster.You will see the odd one, probably the one that they got sent that the dealership manager uses, then there are the ones some mad older chap in his later years buys as he just fancies one, has the cash and doesnt give a s
t about BMW's etc, goes in, pay list and the salesman dies of a heart attack.Only other explanation is someone who has had a distant uncle die who was given them the option of a moderate amount of money, unconditionally, or a much, much bigger amount of money on the condition that they spend, and have nothing left of a tenth of that much larger amount in 30 days.
SimmoJon said:
The world is changing and buyers value quality service and convenience over badge snobbery far more than in the past. These will be far more successful than Infinity.
Compare Audi or BMW sales with a brand like Lexus, I'm not so sure. People buying (leasing) prestiges cars in the UK want a badge. The lower end of the market is different though which is why Dacia and Kia are doing so well.
forrestgrump said:
I think more importantly, and above all else, nobody (being Joe Public) buys a 3.5L V6. Doubt I'll ever see one on the road, by the time they're electric the depreciation on all the 13 V6 models that sold will put people off.
This is a good point. Most none car nerds will run a mile from anything with a big engine these days.SimmoJon said:
The world is changing and buyers value quality service and convenience over badge snobbery far more than in the past. These will be far more successful than Infinity.
I think you're deluded, to be frank. With the usul suspects being more attainable than ever via lease and PCP deals they stand no chance IMHO.Interesting, looks decent I guess, as mentioned definitely some design cues pinched from some of the established European brands.
Since the badge isn't seen as something posh it'll likely sell in very small numbers and depreciate like a stone on these shores, so could make a somewhat unconventional future used buy.
Since the badge isn't seen as something posh it'll likely sell in very small numbers and depreciate like a stone on these shores, so could make a somewhat unconventional future used buy.
So they decided to launch a new global premium brand and must have been mindful that success would look like Lexus, and failure would look like Infinity.
As the world moves rapidly towards elctrification, they decide to launch with an engine of the same fuel-type, size and configuration that Infinity used?
As the world moves rapidly towards elctrification, they decide to launch with an engine of the same fuel-type, size and configuration that Infinity used?
Maldini35 said:
dandare said:
Because their quality is at least as good as, if not higher than the aforementioned companies, and the styling is no worse than those three I'd argue better in some cases. It won't work for badge snobs, obviously.
Back to the cars. They look ok, but not pretty. Yes the side profile looks a bit horrible, like an Audi something or another. Front is a little bit Bentley (the badge shape helps). Shame there were no photos of the interiors.
Good luck to them, in this German-dominated upmarket class. It's nice to see something a bit different.
So, not one for the badge snobs (which dominate the U.K. market). Back to the cars. They look ok, but not pretty. Yes the side profile looks a bit horrible, like an Audi something or another. Front is a little bit Bentley (the badge shape helps). Shame there were no photos of the interiors.
Good luck to them, in this German-dominated upmarket class. It's nice to see something a bit different.
On the upside the quality is “at least as good” and the styling “no worse”.
You then say they look “ok but not pretty” and the side profile is “a bit horrible”.
You don’t sound terribly convinced.
I didn't feel like writing a complete breakdown of my thoughts on the styling.
But to clarify a bit: I think they look no worse than many current cars, are probably much better value than the big three Germans, so probably a good choice if that's what one requires. The side profile of one of them (after the b-pillars) reminds me of an Audi (I don't know which, maybe A5?), which has awfully clumsy styling.
I wouldn't buy one because I don't need one, but if I was in the market for something similar, I would definitely give them a try.
I prefer older cars (pre 1980s, usually) for their styling. That's why I didn't sound too convinced.
In Europe, with its traditional attitude toward cars, and love for small and economical engines, this new brand will not do well, to put it mildly. I don't care that the mighty Hyundai is behind it.
Look what happened to Infiniti. Even Lexus has always struggled to reach decent sales volume in Europe. And Acura... well, I'm guessing they've done their research and have not even attempted to penetrate Europe.
Look what happened to Infiniti. Even Lexus has always struggled to reach decent sales volume in Europe. And Acura... well, I'm guessing they've done their research and have not even attempted to penetrate Europe.
dapprman said:
Having seen various higher end Genesis being reviewed by Doug Demuro (when I could still watch him) and Hoovie I've always liked the idea of trying ones, but obviously the lack in this country put a stop to that, but there again I ran a Citroen C6 for 7 years, and that was a car that Citroen themselves never bothered to advertise over here as they knew they'd sell very few due to the UK badge snobbery situation (still miss it).
I had heard they were struggling in the USA and I'm sure I had read there was talk of them pulling out of that market, but a quick google shows new models being released over there (inluding the G80), one of which appears to be an EV (unless it was a PHEV).
Hyundai is doing rather well in the USA. I had heard they were struggling in the USA and I'm sure I had read there was talk of them pulling out of that market, but a quick google shows new models being released over there (inluding the G80), one of which appears to be an EV (unless it was a PHEV).
"According to industry data, the two automaking units of Hyundai Motor Group sold a combined 144,932 vehicles last month in the American market, up 77.8% from the year-earlier period. Hyundai's auto sales more than doubled to 78,409 units, while Kia's sales jumped 46.5% to 66,523 cars.
The March figures represent the highest sales ever since the Hyundai auto group entered the US market in 1986."
When it comes to sales of Genesis models in particular,
"Hyundai’s Genesis sales in the US soared 201.2% on year to 3,006 units in March, driven by the GV80, which was launched in late 2020."
Furthermore,
"According to J.D. Power’s initial quality study (IQS), the Genesis has ranked the highest in the US premium brand segment for four straight years since 2017. In 2020, the Genesis replaced Japan’s Lexus as the No. 1 car in J.D. Power’s vehicle dependability study (VDS), which looks at durability and issues raised by car owners."
https://www.kedglobal.com/newsView/ked202104020009
Genesis seems suited to US and Chinese markets where comfort, spec and value are more of a priority than how well it goes round country lanes.
Maybe they are thinking seriously about the European market, given they have hired Dominique Boesch as Managing Director of Genesis Motor Europe?
"Boesch joins following 20 years at Audi, where he held roles including sales director for France, head of European sales and managing director in Korea, Japan and China. Most recently, he was in charge of developing the brand’s global retail strategy."
"Boesch's appointment follows that of former Aston Martin and Maserati executive Enrique Lorenzana as head of sales for Genesis in Europe.
Bringing Lorenzana on board gives some indication of the premium market Genesis will be aiming for in Europe. He most recently served as Aston Martin’s head of European sales, following a seven-year spell at Maserati. The Spaniard has also worked at Audi and fellow Hyundai-owned brand Kia."
https://www.autocar.co.uk/car-news/industry/ex-aud...
"At its heart will be the Genesis Motor Europe promise, that “we come to you”, providing home or office delivery and collection to remove the need to visit a ‘dealer’ ever again. "
I think if they can deliver the luxury experience they are promising with service that is superior to other luxury brands, i.e. your G80 gets picked up from home for servicing and they drop another G80 as a courtesy car (as opposed to dropping your S class into MB for servicing only to be given an A class as a courtesy car) they might find some people switching, even if it does remain a relatively niche luxury brand in terms of outright sales.
https://www.thenewsmarket.com/news/genesis-deliver...
At £48,946 for an almost 5 metre 3.8 V6 petrol this is one tough sell in the UK. It's designed for primary markets Asia and US and adapted for Europe/UK where they are opting for the 3.8 whereas in other markets they offer a 3.0, 3.3 ad 5.0 variant. Also, they have 3 suspension set-ups; Rest of the World, Europe and UK with the UK set-up developed by Lotus...what's in store here?
So who will buy it? Those that really don't fancy German/European brands? Perhaps those that are dedicated to the brand, customer care, reliability and long warranty and want to up-size from their existing Hyundai?
It might do well in 'Little Korea', New Malden in SW London where there's a sizeable Korean community. Although he's from up North, I wonder if Kim Jong-un would opt for one of these over his extended S Class?
So who will buy it? Those that really don't fancy German/European brands? Perhaps those that are dedicated to the brand, customer care, reliability and long warranty and want to up-size from their existing Hyundai?
It might do well in 'Little Korea', New Malden in SW London where there's a sizeable Korean community. Although he's from up North, I wonder if Kim Jong-un would opt for one of these over his extended S Class?
FlukePlay said:
At £48,946 for an almost 5 metre 3.8 V6 petrol this is one tough sell in the UK. It's designed for primary markets Asia and US and adapted for Europe/UK where they are opting for the 3.8 whereas in other markets they offer a 3.0, 3.3 ad 5.0 variant. Also, they have 3 suspension set-ups; Rest of the World, Europe and UK with the UK set-up developed by Lotus...what's in store here?
So who will buy it? Those that really don't fancy German/European brands? Perhaps those that are dedicated to the brand, customer care, reliability and long warranty and want to up-size from their existing Hyundai?
It might do well in 'Little Korea', New Malden in SW London where there's a sizeable Korean community. Although he's from up North, I wonder if Kim Jong-un would opt for one of these over his extended S Class?
You may be right! Info from 2017 regarding Genesis in the US market - it's probably Lexus UK that should be worried rather than BMW/MB?So who will buy it? Those that really don't fancy German/European brands? Perhaps those that are dedicated to the brand, customer care, reliability and long warranty and want to up-size from their existing Hyundai?
It might do well in 'Little Korea', New Malden in SW London where there's a sizeable Korean community. Although he's from up North, I wonder if Kim Jong-un would opt for one of these over his extended S Class?
"While many Genesis buyers come from inside the Korean automaker’s family – most directly from Hyundai – Lexus owners represent the largest segment – 30% – of conquest buyers to the brand, followed by BMW (15%), Cadillac and Mercedes-Benz (both 11%). Acura, Audi, Infiniti and Lincoln buyers make up the balance of conquest buyers."
https://www.wardsauto.com/industry/genesis-plays-h...
Gassing Station | General Gassing | Top of Page | What's New | My Stuff