RE: Genesis to launch in UK with G80 saloon
Discussion
wisbech said:
With EV, I think there is the opportunity to reset brand perceptions - look at Tesla.
Not a really good comparison.Firstly, Tesla are an American company and as such were always going to be supported in the US domestic market if they made a good product - like Apple, they've not created something entirely new but they did do it better than anyone else had done before.
Second, Hyundai, like Samsung, might make a better product but they won't ever be seen as a true disruptor; instead they'll be seen as a company that copy and doesn't really innovate themselves. Whether that's true or not is not the point, perception, certainly as far as the West is concerned, is what matters.
Finally, Tesla are, in no small part, where they are today because of Elon himself. Yes, the product and network are very good but I don't think they'd be in the position they're in without his enigmatic/eccentric personality.
Who's the boss at Hyundai? Exactly.
Looking forward to the G80 and the GV80 and have been for a long time having watched the Doug reviews etc.
There really isn't a lot of choice for people who want a nicely built, comfortable barge without German branding. This will be a refreshing addition to the market. I'll be going down the dealers to arrange a test drive.
There really isn't a lot of choice for people who want a nicely built, comfortable barge without German branding. This will be a refreshing addition to the market. I'll be going down the dealers to arrange a test drive.
They did actually sell the Genesis G80 over here a few years ago badged as a Hyundai Genesis 3.8. Absolutely bombed and nobody has any recollection of it. They sold 50
There is one for sale on AT on the moment at £20k but it's ultra low mileage
http://www.autotrader.co.uk/car-details/2021032003...
As a Lexus LS460 owner these appeal to me, probably around the 10k mark. According to Scotty Kilmer the engines start to wear out earlier than a Lexus, and I wouldnt imagine there are many indys with specialist knowledge, but I reckon they'd make a nice relaxed cruiser.
There is one for sale on AT on the moment at £20k but it's ultra low mileage
http://www.autotrader.co.uk/car-details/2021032003...
As a Lexus LS460 owner these appeal to me, probably around the 10k mark. According to Scotty Kilmer the engines start to wear out earlier than a Lexus, and I wouldnt imagine there are many indys with specialist knowledge, but I reckon they'd make a nice relaxed cruiser.
tomic said:
As a Lexus LS460 owner these appeal to me, probably around the 10k mark. According to Scotty Kilmer the engines start to wear out earlier than a Lexus, and I wouldnt imagine there are many indys with specialist knowledge, but I reckon they'd make a nice relaxed cruiser.
According to Scotty Kilmer the 2001 Toyota Corolla is the best car ever made and no-one should ever drive anything else unless they are a zillionaire who likes wasting money.Does anyone know how Lexus is doing these days? I don't see many round my way but then again I don't see many S-classes either (besides airport cars).
That's the market a big posh Hyundai is aiming for - it's a great value proposition and may do well with the senior accountants and CFOs but I can't see it becoming the favoured transport of many current S-Class owners.
Perhaps they need to convince a few footballers to be seen in them?
That's the market a big posh Hyundai is aiming for - it's a great value proposition and may do well with the senior accountants and CFOs but I can't see it becoming the favoured transport of many current S-Class owners.
Perhaps they need to convince a few footballers to be seen in them?
donkmeister said:
Does anyone know how Lexus is doing these days? I don't see many round my way but then again I don't see many S-classes either (besides airport cars).
That's the market a big posh Hyundai is aiming for - it's a great value proposition and may do well with the senior accountants and CFOs but I can't see it becoming the favoured transport of many current S-Class owners.
Perhaps they need to convince a few footballers to be seen in them?
They convinced a golfer to be seen in one, but it didn't end well. It was the SUV Tiger Woods crashed. That's the market a big posh Hyundai is aiming for - it's a great value proposition and may do well with the senior accountants and CFOs but I can't see it becoming the favoured transport of many current S-Class owners.
Perhaps they need to convince a few footballers to be seen in them?
https://www.youtube.com/watch?v=h7q0uL0OoWg
As others have alluded to it's all in the financials - not the list price these days.
One of my bug bears is cars launched with what used to be 'overpricing' where someone does a price comparison on the JATO analysis tool and says because we have these features and we are a luxury brand (in the mind of the senior leadership who I am frightened of upsetting) we should price this the same as the Audi!
Then are mystified when everyone buys the Audi and they then blame the customer!
Seen it happen many times. But now there is a get out of jail card. Have a high list price to make the senior bleeders happy, but have amazing finance rates to get the market zipping along. In this way you can have your brand position and sales success (cake and eat etc.)
Only once the vehicle builds brand momentum will it become accepted, so you have to get it on the school run and into the company car park though only for the opt out brigade - so those finance rates will need to be amazing.
Sure you will lose money - but if you don't you will spend millions and evaporate from the market in 10 years. I mean is Lexus really much of a success in Europe no matter how big they make the grill and they have been at it for 20 years?
So accept you are going to lose money (you will anyway) and once they are in golf club car parks just lift the finance rates to make them profitable.
And before everyone says they are sure Hyundai have thought of this - oh the paralysis of thinking that exists in car companies is amazing - time after time the same mistake is made even within established brands - but who knows maybe this time it will be different, otherwise this is just another Infiniti.
One of my bug bears is cars launched with what used to be 'overpricing' where someone does a price comparison on the JATO analysis tool and says because we have these features and we are a luxury brand (in the mind of the senior leadership who I am frightened of upsetting) we should price this the same as the Audi!
Then are mystified when everyone buys the Audi and they then blame the customer!
Seen it happen many times. But now there is a get out of jail card. Have a high list price to make the senior bleeders happy, but have amazing finance rates to get the market zipping along. In this way you can have your brand position and sales success (cake and eat etc.)
Only once the vehicle builds brand momentum will it become accepted, so you have to get it on the school run and into the company car park though only for the opt out brigade - so those finance rates will need to be amazing.
Sure you will lose money - but if you don't you will spend millions and evaporate from the market in 10 years. I mean is Lexus really much of a success in Europe no matter how big they make the grill and they have been at it for 20 years?
So accept you are going to lose money (you will anyway) and once they are in golf club car parks just lift the finance rates to make them profitable.
And before everyone says they are sure Hyundai have thought of this - oh the paralysis of thinking that exists in car companies is amazing - time after time the same mistake is made even within established brands - but who knows maybe this time it will be different, otherwise this is just another Infiniti.
yme402 said:
Instead of this, they should have taken Jaguar off Tata’s hands. Then an instant globally recognised brand with all the heritage in the world and for once they would have been built correctly with no corners cut.
This brand exists in the US and Asia and appears to have done quite well in both those Markets. Why buy Jaguar when they want to launch an existing product in a new market? Gassing Station | General Gassing | Top of Page | What's New | My Stuff