RE: Bristol Cars returns from the dead

RE: Bristol Cars returns from the dead

Author
Discussion

plasticpig

12,932 posts

226 months

Friday 7th May 2021
quotequote all
Pretty old news. I started a thread about this a couple of months ago: https://www.pistonheads.com/gassing/topic.asp?h=0&...

Roger Irrelevant

2,944 posts

114 months

Friday 7th May 2021
quotequote all
article said:
The initial product plan is simple, with old Bristols like the Fighter, 411 and Speedster reimagined for the 2020s.
Nice...a quirky old badge, very niche, brought up to date, tell me more...

article said:
Power will come from a 6.4-litre Chrysler Hemi paired with a ZF auto, and everything else - suspension, interior, electrical architecture - will be brought up to date as well.
Nice, nice, so as well as looking the part and having a rakish air about them it should actually work. Maybe the purists won't like it but it might mean that it's not too expen

article said:
£495,000 plus VAT
HHHEEEUUURRGGGGGHHHH oh well, maybe in the next lifetime.

usualdog1

72 posts

83 months

Friday 7th May 2021
quotequote all
This story has all the hallmarks of what makes Britain great and terrible at the same time, a bit like that doomed Land Speed Record project.

W00DY

15,493 posts

227 months

Friday 7th May 2021
quotequote all
Who funds this nonsense?

"You know how Bristol cars went bust because they were outdated and too expensive?"
"Yep "
"How about we make them even more outdated and expensive"
"Genius. Here's a couple of million"

SWoll

18,442 posts

259 months

Friday 7th May 2021
quotequote all
W00DY said:
Who funds this nonsense?

"You know how Bristol cars went bust because they were outdated and too expensive?"
"Yep "
"How about we make them even more outdated and expensive"
"Genius. Here's a couple of million"
The EV stuff might have some legs, although it's still going to be ridiculously expensive.

W00DY

15,493 posts

227 months

Friday 7th May 2021
quotequote all
SWoll said:
W00DY said:
Who funds this nonsense?

"You know how Bristol cars went bust because they were outdated and too expensive?"
"Yep "
"How about we make them even more outdated and expensive"
"Genius. Here's a couple of million"
The EV stuff might have some legs, although it's still going to be ridiculously expensive.
"Should we do an EV?"

"Sounds hard. Lets say we're going to do one in a few years to grab the headlines and worry about it later"

"Great plan. Pub?"

PhantomPH

4,043 posts

226 months

Friday 7th May 2021
quotequote all
SWoll said:
Equus said:
I actually quite liked the Fighter, but having seen one up close there was no denying that in terms of fit, finish, design and execution it was basically what you'd expect of an up-market kit car.

Asking £594K for one is a good joke, but I don't see many people astute enough to have become multi-milionaires falling for it.


smile
You've kinda proven the OP's point. wink

MarkwG

4,858 posts

190 months

Friday 7th May 2021
quotequote all
Sue_Donym said:
MarkwG said:
Indeed - the effort & money spent on setting up a new brand instead goes into the product development, I know which I prefer.
As opposed to the money and effort having been spent acquiring the old brand?
Peanuts, relatively: contact the holder of the brand IP, haggle a bit, sign cheque for a one off payment.

Chubbyross

4,550 posts

86 months

Friday 7th May 2021
quotequote all
griso said:
I could have sworn that was a Marcos TSO!


You’re not wrong. It was the first thing I thought too. It doesn’t really break new ground, does it?

As for resurrecting old company names, it went quite well for Triumph motorbikes.

21st Century Man

40,942 posts

249 months

Friday 7th May 2021
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Why not? If sales go well, they could build another.

cookie1600

2,126 posts

162 months

Friday 7th May 2021
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Cliftonite said:
The script badge shown is of the Bristol Omnibus Company/The Bristol Tramways and Carriage Company?!

They built and operated BUSES!
Exactly, this is Bristol Cars logo:



So I'm not sure if this new company is Bristol Cars Ltd, as that IP and assets was up for grabs a while ago:

https://www.hagerty.co.uk/articles/for-sale-bristo...

Or has this the real Bristol Cars Ltd, gone pop again?

https://www.autocar.co.uk/car-news/industry/bristo...

Then we have this to consider:

"Bristol Manufacturing Limited (08164632 - Group), Bristol Fighter Limited (12449369), Bristol Buccaneer Limited (11986176) Bristol Electric Vehicles Limited (13021060) Bristol Cars™, Bristol Fighter™, Bristol Buccaneer™, Bristol Speedster™ and Bristol Electric™ are registered trademarks owned by our Group, together with other associated intangible and tangible assets. Gallafents, London act for our Group in relation to IP."

https://www.carandclassic.co.uk/car/C1292456

Is this something all together different?

https://www.bristolpost.co.uk/news/bristol-news/wh...

Has someone just bought up a different 'Bristol' IP and do they have the original drawings, jigs, prototypes etc. or not? It all sounds to me like an '80's pop group where the six original members disbanded, but now all of them still tour individually with backing singers, using a slightly different name from the original.

Why do old car company brands that have died and then someone tries to resuscitate them, always sound like they already stand on dodgy ground before a single car is produced?

https://find-and-update.company-information.servic...

https://find-and-update.company-information.servic...

cookie1600

2,126 posts

162 months

Friday 7th May 2021
quotequote all
Chubbyross said:
As for resurrecting old company names, it went quite well for Triumph motorbikes.
But not Norton eh?

chelme

1,353 posts

171 months

Friday 7th May 2021
quotequote all
Sue_Donym said:
FFS, I wish people would stop trying to reanimate the corpse of companies that are dead, and usually for good reason.


If you want to make a new car, go for it. If it's genuinely good or you won't need to tack on an old badge to make people notice it.
Spot on.

PAUL500

2,635 posts

247 months

Friday 7th May 2021
quotequote all
I seem to recall all the bucks etc were stored in the old BOC headquarters up until quite recently when Gordon Murray turfed them out to make a start on his new vision for the site?

sean ie3

2,027 posts

137 months

Friday 7th May 2021
quotequote all
cookie1600 said:
Chubbyross said:
As for resurrecting old company names, it went quite well for Triumph motorbikes.
But not Norton eh?
Nice. Triumph engineered affordability into the relaunched range of bikes and planned on selling plenty of them. Great niche marketing. smile

Edited by sean ie3 on Saturday 8th May 12:27

dougflump

38 posts

170 months

Friday 7th May 2021
quotequote all
Pointless article..as per usual this lark will go precisely nowhere !

Skyedriver

17,894 posts

283 months

Friday 7th May 2021
quotequote all
WhiteBaron said:
Will it be available before the new TVR ?hehe
Probably, the second coming of Jesus will be before the new TVR

Maldini35

2,913 posts

189 months

Friday 7th May 2021
quotequote all
cookie1600 said:
Chubbyross said:
As for resurrecting old company names, it went quite well for Triumph motorbikes.
But not Norton eh?
Watch this space.

Indian giant TVS bought Norton last year.

Plans are afoot...

Lester H

2,742 posts

106 months

Friday 7th May 2021
quotequote all
W00DY said:
SWoll said:
W00DY said:
Who funds this nonsense?

"You know how Bristol cars went bust because they were outdated and too expensive?"
"Yep "
"How about we make them even more outdated and expensive"
"Genius. Here's a couple of million"
The EV stuff might have some legs, although it's still going to be ridiculously expensive.
"Should we do an EV?"

"Sounds hard. Lets say we're going to do one in a few years to grab the headlines and worry about it later"

"Great plan. Pub?"
.
Act Two. “Not the pub, dear boy. People redesign plebeian Defenders in them.” “Yes, but the Toy Soldier is a gastro pub.” “Yeah, so is The Sloaney Pony, but they just won’t do.. it has to be a club.” “ Stringfellow’s, then?” “Absolutely not. The RAC would do, or my Uncle Perigrene is a member of White’s. Dear Tony may have been called a Crook , but the old racer was a true gentleman.” “OK, then: Whites. Your shout.”

BigChiefmuffinAgain

1,068 posts

99 months

Friday 7th May 2021
quotequote all
Won't happen. Will suffer all the same problems that every other person who tried to resurrect an old car brand has had. Buying the name is the easy bit. Designing a car is not that hard. Engineering it, building it reliably and selling it profitably with very limited funds is where they all go wrong.

Can't see this being any different. Sorry. Always liked the idea of a Bristol to the extent that I looked at a Blenheim series 2 once. Reality was quite different. You can see why they went under. It was neither old enough to be charming nor modern enough to make sense.