RE: Lotus previews new Emira interior

RE: Lotus previews new Emira interior

Author
Discussion

otolith

56,206 posts

205 months

Tuesday 8th June 2021
quotequote all
AndyGT430 said:
otolith said:
I think the focus of the Emira suggests that the mass market sportscar is exactly where they are going.
They are aiming the Emira squarely at the 718, power, auto, manual, model variation and price point. I think Lotus will win on looks, the Jury is out on the rest - still hasn't stopped me ordering one!
Aiming between the 718 and 911, but yes, the 4 cylinder model should go up against it. But those are mass market sportscars. They're as easy to live with as a Golf.

CraigyMc

16,423 posts

237 months

Tuesday 8th June 2021
quotequote all
Northernboy said:
dandare said:
It's not an insult. Reaction times and coordination differs.
I'm sorry if I touched a nerve.
You didnt touch a nerve, you just wrote something pretty stupid. Why do you think motorsport at the top level favours automatic gearboxes?
Top level motorsport doesn't care about driving enjoyment.
When I'm in a single-seater, I'm usually using a sadev 6-speed pneumatic rally box with a paddleshift.
In my road car, for driving on roads, I'm using a manual and enjoying it.

Horses for courses.

I do snigger at the cuckbox moniker though, that's funny.

Northernboy

12,642 posts

258 months

Tuesday 8th June 2021
quotequote all
otolith said:
Aiming between the 718 and 911, but yes, the 4 cylinder model should go up against it. But those are mass market sportscars. They're as easy to live with as a Golf.
I believed that hype about the 911. I thought it'd replace both a proper sports car and a saloon, whereas the truth is it does neither as well as more purpose-built cars. I never got on with mine at all, and think it very unlikely I'll go back.

You can fit a television in the back of a Golf, you can hardly fit a baby in the back of a 911.

otolith

56,206 posts

205 months

Tuesday 8th June 2021
quotequote all
DonkeyApple said:
otolith said:
DonkeyApple said:
The 2L AMG engine would probably be quite superb in something like this. And have the right badge/image for the customers they're targeting.
That will be hilarious, that they consider the four pot peasant engine the more desirable choice because of the badge it won't actually have on it hehe
But that is precisely how it works. Mercedes is for winning consumers, Toyota is for losers. Engineering, ability or any common sense metric has almost no relevance at all.

No apex consumer considers the quality of the goods but what the badge says. Hence why brands have never been more important and never has so much money been invested in promoting the 'ethos' of the brand while the quality is stripped away as no one ultimately cares about those things.

No one cares what's inside a Rolex. What matters is that it can been seen to be a Rolex at a distance and that the viewer has heard the message about Rolex from Rolex. It's why they've never needed to get them to keep time properly. biggrin

A Toyota product is what the bloke who lives in a shed at the end of a garden near Heathrow collects you in when you e finished drinking. A Mercedes is what you select to arrive in when others are looking.

It's the ghastly, vulgar and base world of the new money consumer. It's what Lotus has comprehensively failed to target for over two decades and exactly why they've sold bigger all cars and are a once great brand looked down upon by all consumers as being for blokes with no money, no women and no charisma. It's why we love them as driver's cars. biggrin
Oh, I'm sure it's true. I just find it funny.

otolith

56,206 posts

205 months

Tuesday 8th June 2021
quotequote all
Northernboy said:
otolith said:
Aiming between the 718 and 911, but yes, the 4 cylinder model should go up against it. But those are mass market sportscars. They're as easy to live with as a Golf.
I believed that hype about the 911. I thought it'd replace both a proper sports car and a saloon, whereas the truth is it does neither as well as more purpose-built cars. I never got on with mine at all, and think it very unlikely I'll go back.

You can fit a television in the back of a Golf, you can hardly fit a baby in the back of a 911.
I wasn't thinking so much interior space as the fact that they are comfortable, civilised cars which are very easy to drive, to get in and out of, to park. Part of the reason the 911 left me cold was that it was too good at pretending to be ordinary unless you pushed it far harder than was prudent. But for commuting from Surrey to Canary Wharf, easy.

otolith

56,206 posts

205 months

Tuesday 8th June 2021
quotequote all
DonkeyApple said:
Tuna said:
firmly in the same bracket as the 911 from a budget point of view, so you've got to offer something exceptional to mark you out as being different from the "safe choice".
True. But plenty of cars have the same price but are pointed at different user demographics. Maybe Lotus need a new tagli e to ensure people don't think it's some kind of Porsche alternative?

Maybe something like: 'Your mum wouldn't buy one.' 'Grandpa isn't comfortable in a Lotus.' Or 'Don't stretch yourself financially just for the neighbours.' wink

PhantomPH

4,043 posts

226 months

Tuesday 8th June 2021
quotequote all
flukey5 said:
Northernboy said:
So are you actually in the market to buy one if it’s available in manual?

The suggestion made by others is that very few buyers will want a manual, are you a genuine datapoint against that?
Depends on the actual price, but if it's under £60k, available in a manual and they aren't offering some ridiculous finance at 9% then I'm in. If not then I'm buying a nearly new elise. I'm putting the Audi up for sale this month so I should have my deposit ready when the time comes. The MX-5 can be my daily for a while.... not a bad thing in this weather.


Edited by flukey5 on Tuesday 8th June 12:55
You've mentioned finance a few times with regards the reason you are not already a Lotus owner - you know you are able to source finance from any number of non-'in house' places and it be very competitive, don't you? Magnitude, Classic and Sports, Lombard...where you might have had a problem is that they all use the same values and data when calculating GFV which I suspect on a Lotus was not great. Compare that with the more robust residuals of a Porsche product and I think Lotus will have always been losing the money battle.

Northernboy

12,642 posts

258 months

Tuesday 8th June 2021
quotequote all
CraigyMc said:
Top level motorsport doesn't care about driving enjoyment.
Which has nothing to do with the point I was responding to, which was the claim that automatics are for people with slow brains.

LotusOmega375D

7,641 posts

154 months

Tuesday 8th June 2021
quotequote all
otolith said:
Part of the reason the 911 left me cold was that it was too good at pretending to be ordinary unless you pushed it far harder than was prudent. But for commuting from Surrey to Canary Wharf, easy.
Ah yes, the 911’s natural habitat. ‘‘Twas ever thus.”



otolith

56,206 posts

205 months

Tuesday 8th June 2021
quotequote all
PhantomPH said:
where you might have had a problem is that they all use the same values and data when calculating GFV which I suspect on a Lotus was not great. Compare that with the more robust residuals of a Porsche product and I think Lotus will have always been losing the money battle.
That's the bizarre thing, though. The residuals are good.

https://www.pistonheads.com/classifieds?Category=u...

https://www.pistonheads.com/classifieds?Category=u...

flukey5

404 posts

61 months

Tuesday 8th June 2021
quotequote all
otolith said:
PhantomPH said:
where you might have had a problem is that they all use the same values and data when calculating GFV which I suspect on a Lotus was not great. Compare that with the more robust residuals of a Porsche product and I think Lotus will have always been losing the money battle.
That's the bizarre thing, though. The residuals are good.
Yeah I believe the Elise is actually one of the slowest depreciating cars in the UK. The problem is that since Lotus doesn't have it's own finance house 3rd parties are unwilling to take a risk on the low volume low data car.

As such you get cars that seem extremely expensive to buy on finance but end up with good amounts of equity at the end.

It's the same with my MX-5 vs my Audi TT. The TT was cheaper to buy despite being 5k more expensive because VW finance vs Mazda using Santander. The TT has had a lot less equity at the end of the agreement whereas the Mazda will comfortably be in the positive.

bcr5784

7,118 posts

146 months

Tuesday 8th June 2021
quotequote all
otolith said:
I wasn't thinking so much interior space as the fact that they are comfortable, civilised cars which are very easy to drive, to get in and out of, to park. Part of the reason the 911 left me cold was that it was too good at pretending to be ordinary unless you pushed it far harder than was prudent. But for commuting from Surrey to Canary Wharf, easy.
The latest 911s are no longer that easy to live with - in trying to keep the weight down they have ditched some soundproofing and are now pretty noisy (See Harry's Garage review). In truth, they have suffered from a lot of road noise in recent times. The 718 suffers similarly. So, for those looking for a better long distance companion Lotus could offer something. The A110 already does offer a quieter option, but much of the Porsche market requires more bling too. Will the Emira offer that? Soon find out.

CraigyMc

16,423 posts

237 months

Tuesday 8th June 2021
quotequote all
Northernboy said:
CraigyMc said:
Top level motorsport doesn't care about driving enjoyment.
Which has nothing to do with the point I was responding to, which was the claim that automatics are for people with slow brains.
Well.. they are, aren't they?
My nan does better in an auto than in a manual because there's less for her brain to cope with in an auto.

Is that your point?

Miserablegit

4,021 posts

110 months

Tuesday 8th June 2021
quotequote all
otolith said:
DonkeyApple said:
Tuna said:
firmly in the same bracket as the 911 from a budget point of view, so you've got to offer something exceptional to mark you out as being different from the "safe choice".
True. But plenty of cars have the same price but are pointed at different user demographics. Maybe Lotus need a new tagli e to ensure people don't think it's some kind of Porsche alternative?

Maybe something like: 'Your mum wouldn't buy one.' 'Grandpa isn't comfortable in a Lotus.' Or 'Don't stretch yourself financially just for the neighbours.' wink
That's probably all the in-house legal and PR department will allow them to get away with these days.

"Anyone can rent a Porsche. Only winners own a Lotus" laugh



PhantomPH

4,043 posts

226 months

Tuesday 8th June 2021
quotequote all
flukey5 said:
otolith said:
PhantomPH said:
where you might have had a problem is that they all use the same values and data when calculating GFV which I suspect on a Lotus was not great. Compare that with the more robust residuals of a Porsche product and I think Lotus will have always been losing the money battle.
That's the bizarre thing, though. The residuals are good.
Yeah I believe the Elise is actually one of the slowest depreciating cars in the UK. The problem is that since Lotus doesn't have it's own finance house 3rd parties are unwilling to take a risk on the low volume low data car.

As such you get cars that seem extremely expensive to buy on finance but end up with good amounts of equity at the end.

It's the same with my MX-5 vs my Audi TT. The TT was cheaper to buy despite being 5k more expensive because VW finance vs Mazda using Santander. The TT has had a lot less equity at the end of the agreement whereas the Mazda will comfortably be in the positive.
I actually see big trouble ahead with GFV tho. The world has changed so fast I can only see the finance companies being left holding the can when the arse drops (or rather continues to drop) out of the ICE market...particularly diesel vehicles. They will have to find the money from somewhere, so something is about to get damned expensive pretty quick. I can see all of them trying to recover some losses by firming up the prices of finance on all vehicles including EV to try and plug the leak.

For the first time ever, we are probably going to end up keeping the OH's Q5 to the end of the agreement and hand it back. It's in neg equity and I can't see that changing (again, for the first time ever for one of our cars). So we may as well hand it back to Audi and say, "There you go guys - that's your problem now"...

But that's another conversation for another thread. wink

flukey5

404 posts

61 months

Tuesday 8th June 2021
quotequote all
PhantomPH said:
I actually see big trouble ahead with GFV tho. The world has changed so fast I can only see the finance companies being left holding the can when the arse drops (or rather continues to drop) out of the ICE market...particularly diesel vehicles. They will have to find the money from somewhere, so something is about to get damned expensive pretty quick. I can see all of them trying to recover some losses by firming up the prices of finance on all vehicles including EV to try and plug the leak.

For the first time ever, we are probably going to end up keeping the OH's Q5 to the end of the agreement and hand it back. It's in neg equity and I can't see that changing (again, for the first time ever for one of our cars). So we may as well hand it back to Audi and say, "There you go guys - that's your problem now"...

But that's another conversation for another thread. wink
Yeah honestly I see things going the same way. Big finance houses (like VW finance) have been over-valuing GFV's for a while because they're making money on the interest anyway and they just want to get you in a car. I had exactly the same situation with my TT. I was about to hand it back when the market recently picked up for used cars (it gained 3k in value in 3 months!). So I purchased it and will sell privately. Might be a good time to look at the value of that Q5 now - I bet it's gone up

Northernboy

12,642 posts

258 months

Tuesday 8th June 2021
quotequote all
CraigyMc said:
Well.. they are, aren't they?
My nan does better in an auto than in a manual because there's less for her brain to cope with in an auto.

Is that your point?
It’s more the point if we’re going down that road that slow cars are for slow brains, really.

Which is fortunate of course, as people with slow brains don’t tend to end up in control of the faster cars.

Pumpsmynads

268 posts

157 months

Tuesday 8th June 2021
quotequote all
Lotus don’t want to create a car that existing owners want to move into per se. They want to create one that drivers of other manufacturer’s vehicles want to move from.

Sporky

6,308 posts

65 months

Tuesday 8th June 2021
quotequote all
blueg33 said:
Why are so many people on PH negative about Lotus cars?
They're negative about everything, because negative comments get more reaction, and they don't get enough attention at home.

I'm looking forward to seeing the finished car. With the backing they've now got, there's a good chance that Lotus will come up with something fantastic. It'd be even better if it's a sales success too.

anonymous-user

55 months

Tuesday 8th June 2021
quotequote all
Pumpsmynads said:
Lotus want to create (a car) that drivers of other manufacturer’s vehicles want to move from.
Shhh, that's reckless talk! You'll upset the,
  • beards
  • loyal customers
  • real drivers
  • genuine enthusiasts
  • etc
But never fear, Lotus wouldn't put yellow stitching and a blob of yellow plastic on the steering wheel to attract customers.