RE: 2022 BMW iX xDrive50 | PH Review
Discussion
menousername said:
As someone above said, controversy for controversy-sake.
Seems to hint at desperation / not knowing what to do next. Make it as striking as possible to stand out from the competition seems to be the idea.
What with the new 1 series going 4 pot 4wd, they seem to be meandering from copying the competition to trying to go in the complete other direction, design wise at least.
Feels like they know they need to do something, but they do not know what that something is
I think it's a deliberately shocking design to make sure everyone is aware BMW make EV's but in reality they won't ever sell these in volumes, and are just biding their time until 2025 when they have to sell EV in volume.Seems to hint at desperation / not knowing what to do next. Make it as striking as possible to stand out from the competition seems to be the idea.
What with the new 1 series going 4 pot 4wd, they seem to be meandering from copying the competition to trying to go in the complete other direction, design wise at least.
Feels like they know they need to do something, but they do not know what that something is
One of the worst looking cars I have even seen
Interesting and honest review from Jonny Smith: https://www.youtube.com/watch?v=TaOZOnjP_io
Interesting and honest review from Jonny Smith: https://www.youtube.com/watch?v=TaOZOnjP_io
I would have thought I'm in the target market for this - early 40s with two young kids, serial BMW buyer, planning to go electric for the next family car.
But nope. I'm either too old / traditional / boring - I don't know what.
So is this aimed at people younger than me? Is there a target market of people in their twenties who buy £100k SUVs? Are BMW simply planning for the future by dishing out designs that appeal to younger generations who will buy BMWs in 20 years? If, like everyone says, these are aimed at Asian markets, couldn't there be a "conventional" styling option for European tastes?
I'm aware the demographic of Pistonheads comments doesn't give a true representation of what the general public think, but I'm not the only one who appears to be completely lost here.
But nope. I'm either too old / traditional / boring - I don't know what.
So is this aimed at people younger than me? Is there a target market of people in their twenties who buy £100k SUVs? Are BMW simply planning for the future by dishing out designs that appeal to younger generations who will buy BMWs in 20 years? If, like everyone says, these are aimed at Asian markets, couldn't there be a "conventional" styling option for European tastes?
I'm aware the demographic of Pistonheads comments doesn't give a true representation of what the general public think, but I'm not the only one who appears to be completely lost here.
Im not sure what was said in the end, no matter how good the writing (here/EVO etc), I start reading an EV review and just zone out, having loved cars since I was a toddler, its like they've no longer become 'cars' and I have the same interest/attention span as if reading a Which article on a cooking appliance... I fear I will be one of those people in the future that refers to cars by their colour... "oh yeah my neighbour has a new car, a blue one"
simon-tigjs said:
Is it me. ? Ugly or not I dont get this, or many other big heavy EV Bmw set the scene with the immensely clever i3 It was full of carbon fibre, recycled material and relative to its size was pretty comfy, lots of space , especially in relation to its dimensions and was in so many ways a proper piece of design flair and power to weight ratio pretty impressive. Way not perfect but clever all the same.
And then they make this. Logic says if you load a shoe box to weigh 2.5 tonne, continue to give it the aerodynamics of a brick, then the amount of energy needed to just move the thing is ridiculous.
Go back to an i3 and scale up the principle and surely that is where so many of these EVs need to go
This sums it up wellAnd then they make this. Logic says if you load a shoe box to weigh 2.5 tonne, continue to give it the aerodynamics of a brick, then the amount of energy needed to just move the thing is ridiculous.
Go back to an i3 and scale up the principle and surely that is where so many of these EVs need to go
Its almost like the American car designers in the late 1940's....when the fins got bigger and bigger...until they all well flat and you were stuck with a totally unfashionable car and were forced to change it !
I still believe this could be part of the the plan with manufacturers...along with this mad-Tory-plan to have every car electric by the end of the decade and secretly the manufacturers have a new "Eco-juice" / hydrogen powered car ready to roll out and Electric cars will be like "Diesel gate" all over again.
I still believe this could be part of the the plan with manufacturers...along with this mad-Tory-plan to have every car electric by the end of the decade and secretly the manufacturers have a new "Eco-juice" / hydrogen powered car ready to roll out and Electric cars will be like "Diesel gate" all over again.
It's bizarre, but I love that it's so weird. Everyone is so self conscious and timid these days so they need their cars to do the talking for them...so they want elegant, or aggressive, or tough looking cars, because it's how they want to be seen.
This is just like - "nah, you're an insignificant little man with a s
t job, but that's ok. I'm a car and I don't give a st. I am car".
Styling psychology. Fascinating stuff.
This is just like - "nah, you're an insignificant little man with a s
t job, but that's ok. I'm a car and I don't give a st. I am car". Styling psychology. Fascinating stuff.
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