RE: 2023 DS 7 E-Tense 4x4 360 | PH Review

RE: 2023 DS 7 E-Tense 4x4 360 | PH Review

Thursday 30th March 2023

2023 DS 7 E-Tense 4x4 360 | PH Review

The 360hp hybrid powertrain of the 508 PSE in a plusher SUV. With charming, if mixed, results


Last year, DS Automobiles sold more cars in Europe than Lexus and Jaguar. Enough, in the eyes of the French firm, to declare itself the eighth biggest premium brand on the continent. Whether someone selling a weeny little crossover can truly be considered ‘premium’ is a discussion probably worth having. But whichever way you spin it, DS appears to be doing pretty well; its UK volumes were up 56 per cent in 2022.

It's upon this swagger that the DS 7 has been updated. The Crossback suffix has gone and its DRLs have become dramatic ‘light veils’ that resemble minor art installations and appear the most confident reimagining of illumination since Audi started this whole trend almost 20 years ago.

Audi is a name that gets brought up a lot when you chat to DS folk, in fact. The DS 7 occupies a space in between the Q3 and Q5, priced closer to the former while its size leans towards the latter. Though don’t go thinking it’s a bargain. The version driven here, which I promise is of some interest to PHers, starts at £55,790, with its poshest trim level sailing past £60k. If you still consider these cars as business class Citroens, that’s a lot.

To at least explain its sizeable cost (if not outright justify it), we’d better delve into the powertrain. In short it’s lifted from the similarly priced Peugeot Sport Engineered 508, a 4x4 plug-in hybrid which combines a 1.6-litre turbo engine (familiar from numerous hot hatches) with two electric motors, one at each axle, for a combined 360hp and 384lb ft. That’s enough for 0-62mph in 5.6secs and a 146mph top speed.

Electrification isn’t new to the DS 7, but this level of potency is. And it really does feel like a 360hp car when all its power unites in Sport mode, the kick between 30 and 60mph limits as you leave a village especially vibrant. It’s not so long since a Mitsubishi Evo boasted this level of power with the infamous ‘FQ’ prefix to colloquially signify the ensuing performance, after all.

The DS 7 has a bit more timber to carry than an old Lancer, of course, though at 1885kg it’s doing alright for a PHEV SUV. Especially given the quality of the trim and the sheer quantity of electric motors inside (the front seats massage and the rears electronically recline). It feels nimble by the standards of this quirky class of car, and its class-straddling dimensions make it feel at least tolerable to those not usually sold on the crossover craze. Those seven premium brands currently outselling DS offer a cornucopia of SUVs and most are more aggressive and bolshy than this. It feels a particularly successful facelift, in fact; on paper, it’s the usual nip’n’tuck treatment, with new lights, grilles and wheels. Yet the DS 7 looks more memorable than before and genuinely catches the eye.

The whole thing is unexpectedly charming, in fact. We can debate the point of both plug-in hybrids and performance SUVs until the cows come home, but this is an interesting and esoteric combination of the two. I’ll be the first to admit its existence doesn’t answer any pertinent questions, but the quandary our Matt Bird found himself in – the purchase of his BMW X3 M40i, also possessing 360hp, the result – shows that a car like this may be the best way for some of us to get our fix when family life really gets serious.

By trying to do so much, however, this particular DS 7 can’t help but emerge with a few flaws. The cossetting ride of the DS 9 saloon is absent here, its suspension (lowered 15mm and accompanied by wider tracks and stonking 380mm front brakes, for a decent overhaul over stock DS 7s) not always yielding to tougher surfaces as much as you’d hope, though in general it rolls along nicely and is no stiffer than equivalently pitched rivals rolling on similar 21in wheels. Just beware the many and numerous potholes littering the roads between the highfalutin villages these are likely to inhabit.

There are also, as per the 508 PSE, simply too many drive modes – none of them perfect. Electric makes sense in urban use and DS claims up to 36 engine-free miles, the battery replenished via a two-hour wall box charge or clawed back from the powertrain as you drive. But Comfort and Hybrid largely do the same thing, as do 4x4 and Sport. The latter does amp the 4x4 360 to its most enthralling, even the steering weight being pleasant – rare for anyone’s dynamic modes – but with one major bugbear. The eight-speed automatic gearbox won’t stick in a manual mode, and its Sport tune always holds at least one gear too low, most notably as you buzz through those tranquil villages in third. Pull the right-hand paddle for fourth or fifth and the car quickly seizes back control and shoves you down into third again. This is a fun engine with a real voracity of revs, but using the fullness of its performance feels far more appropriate in an old Mini Cooper S or 208 GTI than it does in a plush SUV. You’ll stick in Comfort for the most part.

This DS 7 handles well, though, justifying its firm ride with impressive body control. It’s not a wild entertainer but keener cornering speeds are rewarded with a tangible and satisfying sense of all four corners being worked. While it won’t slap a beaming grin on your face, there’ll be an impressed smirk at the very least. The 508 PSE is reasonably subtle in serving up its thrills and the same is true here.

And much like the 508 PSE, the DS 7 4x4 360 ultimately feels like one of those cars that’ll be worth foraging for in the classifieds in years to come. Is that faint praise for a new car? Perhaps, but there’s plenty for us to like about this particular oddball while still being a little aghast at how much it costs (its £650 monthly lease deals basically match the Peugeot’s). Quite how much this specific model will contribute to DS’s ongoing sales success I’m not sure. But then its claimed 161.1mpg and 40g/km of CO2 perhaps nominate it as a viable business option, the on-paper perks of plug-in hybrids usually greater than their real-world results. Unless your weekly schedule mirrors a WLTP test.

Perhaps there aren’t Citroen C6 or Renault Avantime levels of curiosity here – the DS 7, by rivalling Audi’s range of SUVs so openly, can’t help but feel more conventional – but there’s enough charm and character that if it really is ‘crossover or bust’ for your car shopping scenario, it’s at least worth a look. Sure, 360hp is overkill and the car is ultimately too firm to truly live up to its posh French billing, but let’s be honest: overpowered everyday transport will always have at least some childish allure.


SPECIFICATION | 2023 DS 7 E-TENSE 4x4 360

Engine: 1598cc, four-cyl turbo, plus two electric motors
Transmission: 8-speed auto, all-wheel drive
Power (hp): 360
Torque (lb ft): 384
0-62mph: 5.6 seconds
Top speed: 146mph
Weight: 1,885kg
MPG: 161.1 (WLTP)
CO2: 40g/km (WLTP)
Price: £55,790

Author
Discussion

blearyeyedboy

Original Poster:

6,321 posts

180 months

Thursday 30th March 2023
quotequote all
DS is doing a lot of things right on the brink of electrification but this feels like a way to maximise profits from the 1.6 Prince engine- now a nicely developed thing after its previous flaws- before it gets legislated out of existence in its key markets. The main question it answers is "How do we get the biggest return for shareholders from our son to be defunct ICE powertrains?" They are right that a certain part of the market wants a nice SUV but aren't happy to go for an all-electric version though, at least for now.

I'd struggle to see any reasons to opt for this over a 508 PHE estate- and yes, I do have a family- but then I'm not the target market of "have family, therefore must have SUV". This is likely to do commercially well in some markets, though I doubt it will in the UK where the badge doesn't carry much more weight than Peugeot.

They'd do well to avoid comparisons though. Saying you're a "premier brand" selling more than Jaguar and Lexus in Europe is like saying you had a longer lasting premiership than Liz Truss. It's hardly an impressive statistic...

Edited by blearyeyedboy on Thursday 30th March 06:50

jorders500

141 posts

90 months

Thursday 30th March 2023
quotequote all
Calling DS premium is stretching it. They may think it is, but do the public? I doubt it.

Twinair

668 posts

143 months

Thursday 30th March 2023
quotequote all
I don’t mind this, quite like the overall aesthetic. If you are gonna do ‘naff’ hybrid, ‘thing’ - might as well do it the French way??!!

They do naff so good - it ends up cool…

It’s a bit pricey though… getting on for 60 large, will that pull ppl away from the VW or Audi blandities that are so often chosen… prob not. Good used buy when they are 30k though…

J4CKO

41,676 posts

201 months

Thursday 30th March 2023
quotequote all
Suppose as those kind of cars go it looks alright, though why is it crying ?


nismo48

3,747 posts

208 months

Thursday 30th March 2023
quotequote all
Twinair said:
I don’t mind this, quite like the overall aesthetic. If you are gonna do ‘naff’ hybrid, ‘thing’ - might as well do it the French way??!!

They do naff so good - it ends up cool…

It’s a bit pricey though… getting on for 60 large, will that pull ppl away from the VW or Audi blandities that are so often chosen… prob not. Good used buy when they are 30k though…
+1

Craikeybaby

10,431 posts

226 months

Thursday 30th March 2023
quotequote all
Can a car be any less PH?

PerformanteNonGrata

16 posts

14 months

Thursday 30th March 2023
quotequote all
I hired the new DS4 recently and it was genuinely eye opening. Interesting styling, great interior. Stands out from the crowd. These are good cars despite people looking down their nose at them.

robertdon777

169 posts

64 months

Thursday 30th March 2023
quotequote all
Good Looking but not 60K... 40K max

richinlondon

596 posts

123 months

Thursday 30th March 2023
quotequote all
This trend for heavy, falsely economical transport that sucks up so much natural resource when each one is made is going to make dieselgate look like a Green Party manifesto!

mat205125

17,790 posts

214 months

Thursday 30th March 2023
quotequote all
robertdon777 said:
Good Looking but not 60K... 40K max
Just buy a 6 month old one wink

Bobupndown

1,842 posts

44 months

Thursday 30th March 2023
quotequote all
mat205125 said:
robertdon777 said:
Good Looking but not 60K... 40K max
Just buy a 6 month old one wink
Was thinking exactly that, large French cars are renowned for their massive depreciation.
Can't see it getting anywhere near the optimistic 161 mpg in real life either.

Darnoc95

433 posts

31 months

Thursday 30th March 2023
quotequote all
Ive never once moaned at the increasing price of cars post Covid. However £60K for a jumped up Citroen is taking the piss. irked

DashDriver

119 posts

14 months

Thursday 30th March 2023
quotequote all
Darnoc95 said:
Ive never once moaned at the increasing price of cars post Covid. However £60K for a jumped up Citroen is taking the piss. irked
3-5 years old these will lose 50% of their value and maybe they make sense!

As you say 60k for a LUXURY car is bonkers from Citroen

I haven't driven these DS cars but have driven some of the new Peugeots, they have nice design language but they don't feel like drivers cars and the interior does feel premium, they use cheap carpets and plastics in places etc.

LimaDelta

6,534 posts

219 months

Thursday 30th March 2023
quotequote all
jorders500 said:
Calling DS premium is stretching it. They may think it is, but do the public? I doubt it.
One from the VW/Audi playbook. Keep saying it, and eventually it will be believed.

DashDriver

119 posts

14 months

Thursday 30th March 2023
quotequote all
LimaDelta said:
One from the VW/Audi playbook. Keep saying it, and eventually it will be believed.
Then the DS will have very little standard kit and DS line, Spring Line Edition with some options they really will appeal to Audi customers.

Like you want pockets on the back of the front seats you need the versatile pack lol

Glasgowrob

3,246 posts

122 months

Thursday 30th March 2023
quotequote all
sorry DS is not a premium brand.


we run a taxi company and have a few posh ones for exec work

5 series, yep
E class , Yep
Jag XF, different but yes

we turn up with any sort of French car the customers would just laugh, then go elsewhere

Demonix

488 posts

213 months

Thursday 30th March 2023
quotequote all
Pricing is a tad optimistic for the DS and the 508 saloon or wagon is a far better looking car than the SUV, I will stick to burning dead dinosaurs until forced to concede defeat or hope that e-fuel / hydrogen fueled cars become available!

lord trumpton

7,417 posts

127 months

Thursday 30th March 2023
quotequote all
I think it looks absolutely bang on the money

Cobracc

3,353 posts

151 months

Thursday 30th March 2023
quotequote all
Simply awful in everyway.

Macron

9,908 posts

167 months

Thursday 30th March 2023
quotequote all
You Do Know You Actually Wrote This Horse st said:
... its DRLs have become dramatic ‘light veils’ that resemble minor art installations and appear the most confident reimagining of illumination since Audi started this whole trend almost 20 years ago.
hurl

Please, please tell me this was just abject laziness on your part and you copied the utter horror those wkers sent you, and this was not your actual own thought process expressed in writing.