RE: 2024 Range Rover Sport SV | PH Review

RE: 2024 Range Rover Sport SV | PH Review

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Glenn63

2,787 posts

85 months

Wednesday 24th April
quotequote all
RacerMike said:
Glenn63 said:
RacerMike said:
Glenn63 said:
It’s just the games they play, ‘sell out’ to dealers then they can play the ‘I may have one available but over list if your quick’ to get people to pay even more so they can have the ‘sold out’ latest and greatest. They were never sold out to public individuals.
Think about what you’ve said logically though. Why would artificially limiting supply of one of the most profitable variants make any sense as a manufacturer?

Making as many as possible is quite literally the most beneficial thing for the OEM to do. Only the dealers then loose out later on when they have tonnes of them to sell 3 years down the line, but the profitability of Sytner’s approved used business is unlikely to be much of a concern for JLR.

Porsche themselves have said many times that they’ve made increasingly larger numbers of GT cars with every new generation and they continue to end up sold out. As mentioned above, there are lots of limiting factors in car production at the moment, and they are nothing to do with ‘limiting supply to make people want them more’ because making money simply doesn’t work like that. You sell as many as you can possibly make.
So the first wave will be sold at an extra premium, causing the panic as people desperately want to be one of the first. Then as the initial hype falls off all off a sudden manufacturing has magically increased and they’ll be available to order again. You say they’re sold out for 2 years but id put a large wager it won’t be 2 years un till they are back available to order.
As I said. A friends uncle ordered 18 months ago and had to twist some arms to do so, and gets it this week. You can’t currently order one from a dealer now. Given lead times are still 6-9 months even for a normal RR, one would suggest they’re churning them out as fast as they can but can’t meet demand.

Some people have clearly ordered them and flipped them, but if the 18 on Autotrader represents the majority of the cars made, then the whole programme was more definitely not worth the money! Not everything in the world has to be a conspiracy. In this instance, they are indeed broadly being ordered faster than they can make them.
I agree with you that they are being ordered faster than they can make them, but ordered by dealers themselves to create a ‘false’ hype that they are impossible to get as sold out, except for this special one I may have available for overs sir wink wink.

If the want by the public was really that great they’d be almost non for sale on auto trader as they’d be sold before even being advertised to people ‘on the wait list’.