Nissan Takes Aim At German Sports Cars
New ad campaign takes pot shots at Porsche, Audi and BMW
The idea, says Nissan, is to highlight the fact that the German rivals for the 370Z and GT-R perform worse and yet cost more than the Nissans.
The campaigned has been launched using the huge billboard on the British Film Institute IMAX cinema in London. The campaign uses phrases such as 'The Winner Hans Down,' 'The Germans Came Off Wurst,' 'Kaisers Chiefed' and 'Deutschland Deutschland Über-Rated'.
Nissan's latest volley against Ze Germans involves driving a be-stickered Audi TTS coupe around London with the phrase "More expensive, slower and less powerful than a Nissan 370Z," on the side, and a similarly labelled-up Porsche Cayman saying "I dream of being as fast as a Nissan 370Z".
"It simply challenges the convention of German sports cars being the only benchmark for performance and quality," says Steve McLennan, Nissan's marketing director.
That's as may be - but we doubt Nissan will have it all its own way; we would be surprised if Porsche, Audi and BMW (also the subject of Nissan-attack) don't return fire sooner or later...
...Meanwhile we shall continue to enjoy our very own long-term Nissan 370Z, and will hopefully soon get a chance to put it head-to-head with a Cayman for ourselves.
The costs of keeping my Audi on the road were eye watering, I'm pretty sure anything from Toyota or Nissan wouldn't have been anywhere near as bad!
The costs of keeping my Audi on the road were eye watering, I'm pretty sure anything from Toyota or Nissan wouldn't have been anywhere near as bad!
The campaign is backed by the 0-60 times of the 370Z
Japanese cars such as Toyota are very good at being reliable and do have some good designs, but its not the same quality or image. Speed and performance isnt everything and with the 350Z being in the £400 a year tax bracket, if not higher now I'd have the equivilant Audi anyday.
Parts and labour for my VW GTI have been cheaper than having my Vauxhall Van serviced, which is surprising as all parts are Audi Parts.
My personal opinion, The build quality of Audi, BMW or Porsche etc.. is allot better than any Nissan!!! (and yes i do own an Audi lol)
Japanese cars such as Toyota are very good at being reliable and do have some good designs, but its not the same quality or image. Speed and performance isnt everything and with the 350Z being in the £400 a year tax bracket, if not higher now I'd have the equivilant Audi anyday.
Parts and labour for my VW GTI have been cheaper than having my Vauxhall Van serviced, which is surprising as all parts are Audi Parts.
What Car? reliability survey
Nissan 7th out of 32
Porsche 15th out of 32
Volkswagen 19th out of 32
BMW 23rd out of 32
Audi 25th out of 32
The 350Z coupé was Nissan’s most reliable model, with just 12 faults per 100 cars.
Audi RS6 71 Faults per 100 cars
What Car? reliability survey
Nissan 7th out of 32
Porsche 15th out of 32
Volkswagen 19th out of 32
BMW 23rd out of 32
Audi 25th out of 32
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