Authorised dealer discount?
Discussion
chuds285 said:
Hi Guys
I'm seriously considering making the move away from Aston Martin to a Ferrari F430. Now I know that the word discount is sometime frowned upon but like most people I always like a deal!
I will be part exchanging the Aston and having never experienced Ferrari main agents I was wondering if asking for a discount would result in me being marched off the premises in shame.
Has anyone been successful in obtaining a reduction in price recently?
Cheers.
Your having to partex a car doesn't exactly put you in the best position to negotiate a discount...I'm seriously considering making the move away from Aston Martin to a Ferrari F430. Now I know that the word discount is sometime frowned upon but like most people I always like a deal!
I will be part exchanging the Aston and having never experienced Ferrari main agents I was wondering if asking for a discount would result in me being marched off the premises in shame.
Has anyone been successful in obtaining a reduction in price recently?
Cheers.
rubystone said:
Your having to partex a car doesn't exactly put you in the best position to negotiate a discount...
Why? If they bid me mid book at the Aston and then retail it then there is profit in the part exchange as well as profit in the F430 so two deals with profit instead of the one which they would only get if I bought outright .... I don't think that puts me in a negative position. Normal car dealer margins are all helped by part exchange profit (after being underwritten of course) and by selling finance, gap and tyre insurance, I'm personally think that the discount for cash days are long gone, however Ferrari approved dealers may be different but thank you for the input. 😀craigjm said:
If you are part exchanging then a discount on the retail price of the Ferrari means nothing if they give you crap for your Aston. The only figure of importance surely is the cost to change.
Absolutely correct, but on what ever figure they hope to obtain to swop do you think it negotiable? I'm not being a spendthrift just a business man who loves a deal. Treat it like any business deal negotiation. Look at the figures and decide on three positions on the cost to swap. A position where you think you will have got a bargain, the price you really want to pay and the price at which you walk away. Start with your bargain offer on the table and move towards the middle one. If you get it for the middle one or less, great. If you start to move towards your walk away position then stick to your guns and walk away.
In terms of creating those figures only you know what car you are looking at and the perceived value of the car you have
In terms of creating those figures only you know what car you are looking at and the perceived value of the car you have
craigjm said:
If you are part exchanging then a discount on the retail price of the Ferrari means nothing if they give you crap for your Aston. The only figure of importance surely is the cost to change.
Absolutely correct, but on what ever figure they hope to obtain to swop do you think it negotiable? I'm not being a spendthrift just a business man who loves a deal. My recommendation:
1. Choose the 430 that ticks your every box.
2. Forget PX. Ask for the best cash price (haggle but don't lose the right car for you).
3. Ask to speak to the service manager for the history. Get a feel for the team. Ideally you want to use them going forward.
4. Buy the car.
5. Sell your Aston separately.
6. Pick up your new 430 and begin to wonder why you ever drove an Aston
1. Choose the 430 that ticks your every box.
2. Forget PX. Ask for the best cash price (haggle but don't lose the right car for you).
3. Ask to speak to the service manager for the history. Get a feel for the team. Ideally you want to use them going forward.
4. Buy the car.
5. Sell your Aston separately.
6. Pick up your new 430 and begin to wonder why you ever drove an Aston
Camlet said:
My recommendation:
1. Choose the 430 that ticks your every box.
2. Forget PX. Ask for the best cash price (haggle but don't lose the right car for you).
3. Ask to speak to the service manager for the history. Get a feel for the team. Ideally you want to use them going forward.
4. Buy the car.
5. Sell your Aston separately.
6. Pick up your new 430 and begin to wonder why you ever drove an Aston
perfect sense1. Choose the 430 that ticks your every box.
2. Forget PX. Ask for the best cash price (haggle but don't lose the right car for you).
3. Ask to speak to the service manager for the history. Get a feel for the team. Ideally you want to use them going forward.
4. Buy the car.
5. Sell your Aston separately.
6. Pick up your new 430 and begin to wonder why you ever drove an Aston
Wacky Racer said:
Cost to change is all you need to be interested in.
They could give you 15% discount on the Ferrari, but offer you bugger all for your car.
Different thing altogether if you did not have a P/X.
I couldn't even get 5% off a F430 Spider just over a year ago from a main dealer, when I already knew - and told them - that they'd bought it in for more than 15% off their price. What is your 15% based on? They could give you 15% discount on the Ferrari, but offer you bugger all for your car.
Different thing altogether if you did not have a P/X.
Durzel said:
I couldn't even get 5% off a F430 Spider just over a year ago from a main dealer, when I already knew - and told them - that they'd bought it in for more than 15% off their price. What is your 15% based on?
Nothing. Just a figure I plucked out of the air, could have easily said 5%.The point I was trying to make was if the dealer offered (say) 15% on the new car but 20% under book for the Aston it's not really much of a discount.
Cost to change is the key.
Problem I have found in recent years be it Ferrari or Focus is that someone invented the internet so prices are in most cases transparent.
I was even told by the biggest Ford dealer in the country when I called that "its company policy not to negotiate on price, we have a team of people who's job it is to ensure our cars are competivley priced" ..... which in fairness they were but not the point
sadly the days of getting up at 5am (or getting in London the night before)the exchange and mart for a bargain are long gone
I was even told by the biggest Ford dealer in the country when I called that "its company policy not to negotiate on price, we have a team of people who's job it is to ensure our cars are competivley priced" ..... which in fairness they were but not the point
sadly the days of getting up at 5am (or getting in London the night before)the exchange and mart for a bargain are long gone
Durzel said:
Also is "cash buyer" really a thing nowadays? Dealers get the money up front either way, whether it be from the customer or the finance company - and with the latter they get a kickback and with PCP in particular they must relish the whole relationship aspect?
The art is to avoid being moved by a skilful salesman from the buyer to seller. It amazes me how easy the buyer becomes the seller in the transaction, and doesn't even know. The salesman then has you, the funniest is when a buyer says he's going to think about it and rings back just checking the interior trim spec. Doh.
I would always offer cash first and if the dealer wants to switch you to PCP, fine. Make him sell. Buyers must always keep the initiative. Even if you're going to pay list (and I've happily done this for the precise car I wanted) be sure you know exactly what add-ons are required, and when to play the hand.
Camlet said:
The art is to avoid being moved by a skilful salesman from the buyer to seller. It amazes me how easy the buyer becomes the seller in the transaction, and doesn't even know.
The salesman then has you, the funniest is when a buyer says he's going to think about it and rings back just checking the interior trim spec. Doh.
I would always offer cash first and if the dealer wants to switch you to PCP, fine. Make him sell. Buyers must always keep the initiative. Even if you're going to pay list (and I've happily done this for the precise car I wanted) be sure you know exactly what add-ons are required, and when to play the hand.
Very interesting.. could you elaborate on the sort of tactics involved here? I must admit I am quite susceptible as I'm naturally honest about how much I want something I've got my heart set on, to the point of rambling.The salesman then has you, the funniest is when a buyer says he's going to think about it and rings back just checking the interior trim spec. Doh.
I would always offer cash first and if the dealer wants to switch you to PCP, fine. Make him sell. Buyers must always keep the initiative. Even if you're going to pay list (and I've happily done this for the precise car I wanted) be sure you know exactly what add-ons are required, and when to play the hand.
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