What,Can and Should Mclaren be Doing About Protecting Resale
Discussion
CyCy said:
I absolutely sympathise with this. I've been susceptible to this as well.
It's a case, at this point, of them trying different strategies and working out what works. FWIW, if you call their bluff, you will have gotten a 600LT.
This, in all fairness, is what Ferrari did with the 812. I was first told I couldn't have one. Then I was told I could have one if I bought a 488. Now I can buy one for list.
The entire market is down at the moment, and it's just really f
king unfortunate timing for McLaren, trying to play these games.
The only company I've dealt with that didn't play stupid games with their "limited edition" cars was Lamborghini, and their SVJ. Straight up told me £20k initial deposit and we can try to get you a car. No promises, but it's very possible.
And, I honestly don't think McLaren need to do this. This whole "buy A for B" ste. But their investors are another bag.
Personally, had I been in charge, probably do 500 of each LT. All LTs will come in 2 flavors, 500 each. The 600LT, the 750LT, the whatever LT. All numbered.
Then, the rest of the cars are built to order. No stock stuff. Not for the moment. Lead times will suck. Cashflow will take a bit of a hit. But residuals will be absolutely amazing. There is a car for anyone that wants one.. If they'll wait long enough. 2-3 months isn't horrid. I'd also open the spec room at MTC for anyone speccing their car, should they be inclined to do so. Not just Ultimate series customers. Those lot can have another room with hookers and blackjack.
Then again I'm a software nerd with absolutely 0 grasp on reality when it comes to running a car business. Just another dreamer..
It would be the ULTIMATE Hookers and Black Jack Room It's a case, at this point, of them trying different strategies and working out what works. FWIW, if you call their bluff, you will have gotten a 600LT.
This, in all fairness, is what Ferrari did with the 812. I was first told I couldn't have one. Then I was told I could have one if I bought a 488. Now I can buy one for list.
The entire market is down at the moment, and it's just really f
king unfortunate timing for McLaren, trying to play these games. The only company I've dealt with that didn't play stupid games with their "limited edition" cars was Lamborghini, and their SVJ. Straight up told me £20k initial deposit and we can try to get you a car. No promises, but it's very possible.
And, I honestly don't think McLaren need to do this. This whole "buy A for B" s
te. But their investors are another bag. Personally, had I been in charge, probably do 500 of each LT. All LTs will come in 2 flavors, 500 each. The 600LT, the 750LT, the whatever LT. All numbered.
Then, the rest of the cars are built to order. No stock stuff. Not for the moment. Lead times will suck. Cashflow will take a bit of a hit. But residuals will be absolutely amazing. There is a car for anyone that wants one.. If they'll wait long enough. 2-3 months isn't horrid. I'd also open the spec room at MTC for anyone speccing their car, should they be inclined to do so. Not just Ultimate series customers. Those lot can have another room with hookers and blackjack.
Then again I'm a software nerd with absolutely 0 grasp on reality when it comes to running a car business. Just another dreamer..
12pack said:
Very interesting reading. Well, not really.
Looking forward to my usual early Sunday morning hoon, and glad it’s going to be with an exhilarating Mac, not a farty Italian or sterile German.
Haha, here's to hoping it doesn't break down and then spend the rest of the summer lost in the service network. Roll the dice and take that drive my friend Looking forward to my usual early Sunday morning hoon, and glad it’s going to be with an exhilarating Mac, not a farty Italian or sterile German.
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