Sony is releasing a car
Discussion
Sony is a diverse business and sells a lot of different things to different markets. But cars? Mmm, nice idea and I am sure they bring a lot of design, engineering and electronics experience to the mix, but as an OEM? Thats a massive leap. Mmm, let me nip to the Sony store and pick up the latest noise cancelling headphones, a PS5 and a car..... not seeing it.
Maybe it will be 100% online? But they would still need the servicing, maintenance and repair network - something that even Tesla has struggled with in the past. I do wonder how Rivian and Lucid will deal with this in the coming months? Sony? Mmm, big challenges. Now, if they had something unique, that would be different - performance, style, luxury? Or try and punt a generic looking Tesla knock-off to the same market? Thats a tough sell.
Maybe it will be 100% online? But they would still need the servicing, maintenance and repair network - something that even Tesla has struggled with in the past. I do wonder how Rivian and Lucid will deal with this in the coming months? Sony? Mmm, big challenges. Now, if they had something unique, that would be different - performance, style, luxury? Or try and punt a generic looking Tesla knock-off to the same market? Thats a tough sell.
SidewaysSi said:
Says it all really. What about Zanussi, Beko and Alba? Surely they will be next?
I remember the mockery when Sony decided to take on the likes of Sega and Nintendo with their poxy games console. Stick to making Walkman we all laughed... I'd say that screen/info tech and gadgetry are a massive part of the appeal of modern cars, so any tech giant probably has half a chance of putting out a great commercial product. They need to get the car bit right too... but that's so much simpler as EV compared to ICE.
I'm interested to see how this turns out
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