Re : Toyota GR Yaris - official!

Re : Toyota GR Yaris - official!

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braddo

10,522 posts

189 months

Wednesday 15th January 2020
quotequote all
Stig said:
It looks better in the metal (and carbon) than this.

Ask me how I know wink

Oooh, frameless doors as well. heheclap


bennno

11,659 posts

270 months

Wednesday 15th January 2020
quotequote all
braddo said:
bennno said:
Looking at the Japanese web site suggests a retail price (for the limited edition first model with all the bells and whistles) of £31k.

A parallel import with tax and vat would be just under 40k. Web site references limited edition will be same cost as the higher spec model moving forwards.

Lets hope Toyota decide to make this a halo car for Europe and set the pricing under £30k. In which case i'll be getting one.
Your last sentence is 100% wishful thinking. I honestly can't believe anyone can hope this car will be priced anywhere near the domestic Japanese prices.

The Yaris GRMN was £25k and a bog standard Focus ST or Golf GTI start around £30k these days (yes they're bigger but they are bog standard hot hatches). The Yaris will be in the £40-45k range, especially given UK buyers are addicted to ticking expensive options on their cars.
Entirely depends what price Toyota japan elect to charge Toyota uk.... tax gets applied to a pre profit margin price etc. Entirely possible it could be low to mid 30’s

kingkongsfinger

243 posts

172 months

Wednesday 15th January 2020
quotequote all
We are on guessing at the price, are we guessing at residuals?

Will it crash and burn price wise or be an "investment"?

Trying to justify my man maths type

braddo

10,522 posts

189 months

Wednesday 15th January 2020
quotequote all
bennno said:
Entirely depends what price Toyota japan elect to charge Toyota uk.... tax gets applied to a pre profit margin price etc. Entirely possible it could be low to mid 30’s
And their track record for pricing low volume sports cars in the UK is...

And how about their track record for the first mainstream homologation special since the Impreza/Lancer days?

RSTurboPaul

10,411 posts

259 months

Wednesday 15th January 2020
quotequote all
braddo said:
Stig said:
It looks better in the metal (and carbon) than this.

Ask me how I know wink

Oooh, frameless doors as well. heheclap
Nice spot!

I always think they add a bit of 'flash' to a car. (I am easily pleased.)

cerb4.5lee

30,734 posts

181 months

Wednesday 15th January 2020
quotequote all
RSTurboPaul said:
braddo said:
Stig said:
It looks better in the metal (and carbon) than this.

Ask me how I know wink

Oooh, frameless doors as well. heheclap
Nice spot!

I always think they add a bit of 'flash' to a car. (I am easily pleased.)
Don't all 3(2)dr cars have frameless doors? My Mini Cooper S and 370Z have them...I'm also easily pleased! smile

Kolbenkopp

2,343 posts

152 months

Wednesday 15th January 2020
quotequote all
kingkongsfinger said:
Will it crash and burn price wise or be an "investment"?
Somewhere in the middle would be my guess. Investment is not going to happen because they need to shift quite a few. But crash and burn? I think used prices will be solid around some point where the "ideal" price of the thing would be, say around what a top spec new Fiesta ST / Polo GTI costs.

Totally guessing obviously wink.

Not an easy exercise to set a price for the thing. On the one hand it's clear it is more than a bit special. On the other hand the 25k they need to shift. Small performance non-SUV cars without badge / status aren't exactly in high demand. Outside of our little bubble, nobody cares about driving. It's also going to be pretty brutally taxed in some countries as our Dutch friends have reminded us in this thread. And many other places have an eco tax on anything with a powerful ICE.




RB Will

9,666 posts

241 months

Wednesday 15th January 2020
quotequote all
braddo said:
In the real world, cars are a lot more expensive and people spend a lot more on them than the dealhunters on PH think. A lot of people here still have price benchmarks in their heads from 10-15 years ago; think back 10 years and whether anyone thought people would be paying:
- £30k for a Hyundai hatchback, or
- £35k for a Golf GTI with some options, or
- £40k for the ubiquitous 320d M-sport, or
- £40k for a Seat Leon estate (on Evo's fast fleet!), or indeed
- £50k for a Merc A-Class or
- £50-70k for a hot Megane.

When the F-type arrived the PH collective was amazed how expensive they were/are (including me) but guess what, they're everywhere!

The Yaris will be 'surprisingly' expensive and PH will be full of complaints about it - frankly it's because a lot of PHers are behind the times. In the meantime people are spending a lot more money on cars than PH thinks, and the Yaris will sell because it's pretty much unique in the new car market.
I agree on your first point, I often go wide eyed when I’m reading a car mag and see the retail price of some of the latest stuff!

The £50-70k for the Megane may be a bit of an outlier as it’s a special car, limited numbers with a fair pedigree.
The others listed are popular cars no doubts but (I’m not in any way criticising) how many people are buying them outright?
It’s easy to stomach the cost of a £35k golf or £40k Leon as over your typical lease period you will only cough up £8-15k so these makers can go for higher prices as long as the monthly payments are sensible.

I think it won’t matter too much if the Yaris is a £30k or £50k car what will matter is the finance deals.
This is often where the Jap stuff falls down.
When I was looking last year a 1.6 Subaru Levorg was more per month than an Audi S4!

Just having a quick look now and there is only about £60 a month in it between leasing an A35AMG / Golf R / S3 and the current best Yaris despite the Yaris being half the retail price.
At the moment the cheapest Supra at £54k is going at about £800 a month. The equivalent BMW Z4 is just under £600 with a £51k retail price.

If the Yaris comes out at anywhere near £500+ a month you would have to really really want one

bennno

11,659 posts

270 months

Thursday 16th January 2020
quotequote all
RB Will said:
I agree on your first point, I often go wide eyed when I’m reading a car mag and see the retail price of some of the latest stuff!

The £50-70k for the Megane may be a bit of an outlier as it’s a special car, limited numbers with a fair pedigree.
The others listed are popular cars no doubts but (I’m not in any way criticising) how many people are buying them outright?
It’s easy to stomach the cost of a £35k golf or £40k Leon as over your typical lease period you will only cough up £8-15k so these makers can go for higher prices as long as the monthly payments are sensible.

I think it won’t matter too much if the Yaris is a £30k or £50k car what will matter is the finance deals.
This is often where the Jap stuff falls down.
When I was looking last year a 1.6 Subaru Levorg was more per month than an Audi S4!

Just having a quick look now and there is only about £60 a month in it between leasing an A35AMG / Golf R / S3 and the current best Yaris despite the Yaris being half the retail price.
At the moment the cheapest Supra at £54k is going at about £800 a month. The equivalent BMW Z4 is just under £600 with a £51k retail price.

If the Yaris comes out at anywhere near £500+ a month you would have to really really want one
If its a 50k car then it will be a showroom monument with few sold.

That money buys a RS3 with 400hp or a TTRS with a discount, a Supra, or it'll probably buy a Mk8 Golf R.

Rsx Boy

256 posts

140 months

Thursday 16th January 2020
quotequote all
bennno said:
If its a 50k car then it will be a showroom monument with few sold.

That money buys a RS3 with 400hp or a TTRS with a discount, a Supra, or it'll probably buy a Mk8 Golf R.
Surely a GolfR/TTRS buyer is not the same species as a Rally Rep buyer??
It's a different mindset....

Go not Show ?
Sideways not Style ?
Funky not Flash ?

Image is a major in that VWAudi decision?





bennno

11,659 posts

270 months

Thursday 16th January 2020
quotequote all
Rsx Boy said:
Surely a GolfR/TTRS buyer is not the same species as a Rally Rep buyer??
It's a different mindset....

Go not Show ?
Sideways not Style ?
Funky not Flash ?

Image is a major in that VWAudi decision?
Don't be daft, just giving examples of turbocharged, 4wd cars available for 50k that would make this a non starter.
There is no way a yaris based car will be the same price as a Mk8 Golf R, TTRS or S3 Audi.

RB Will

9,666 posts

241 months

Thursday 16th January 2020
quotequote all
Rsx Boy said:
Surely a GolfR/TTRS buyer is not the same species as a Rally Rep buyer??
It's a different mindset....

Go not Show ?
Sideways not Style ?
Funky not Flash ?

Image is a major in that VWAudi decision?
I’m not sure the rally rep buyer exists anymore.
The usp of the rally reps was power/ performance at the sacrifice of a bit of interior plushness.
The rally reps died a death one as they were not competing in rally anymore so lost their image and two the competition took their usp by getting a lot more performance with none of the drawbacks.

Rallying is even less popular these days so the Yaris is going to struggle to trade on that rep and there are seemingly plenty of established rivals that can better it in nearly every regard except weight.
Another thing the old rally reps had going for them was they were the right size class too so they could be a grown ups practical car / family car / fun car whatever was needed. The Yaris being in the small class not much use for most situations for us boring farts that care about special diffs and manual boxes etc

Treacle_GT4

8 posts

52 months

Thursday 16th January 2020
quotequote all
Lots of speculating on price. Those who are saying £40k or even £50k - no way, Toyota are intelligent people, they know full well that will price them out of the market and mean hardly any sales which would be a disaster.

Personally I'm expecting the base spec to be somewhere about £32k, with a full bells and whistles track version with all the options being in the high £30k's. It feels the right sort of price against the competition. Its far from cheap for a small hatchback like a Yaris, but is a price point that is achievable and attractive enough to actually sell a decent number.

The GT86 starts from £26k base, and is a not dissimilar market being a small driver focused car aimed at enthusiasts. The Yaris GR is certainly a more special prospect, and one that will have motorsport pedegree. Plus its has a substantial amount more pace and alot more easy tuneability being turbocharged, so its fairly easy for it to justify a price a fair chunk higher than the GT86. However there is no way Toyota will allow a small hatchback to get anywhere near the price of their Supra halo car at £50k, it would be an awful business decision.

We will see soon I guess.....

braddo

10,522 posts

189 months

Thursday 16th January 2020
quotequote all
Focussing on just the monthly lease payments is misleading.

Total cost during ownership is what matters so you have to include any initial payment, plus taking a view on whether there will be much of a difference between the final lease payment and the car's actual value.

Toyota's monthly payments might look high but that is meaningless unless considering the entire lease cost and the values at the end of the lease.

WonkeyDonkey

2,341 posts

104 months

Thursday 16th January 2020
quotequote all
If raw horsepower and soft touch plastics are all you're after then go for the audi. Theres more to a car than having the best top trumps card.

RB Will

9,666 posts

241 months

Thursday 16th January 2020
quotequote all
braddo said:
Focussing on just the monthly lease payments is misleading.

Total cost during ownership is what matters so you have to include any initial payment, plus taking a view on whether there will be much of a difference between the final lease payment and the car's actual value.

Toyota's monthly payments might look high but that is meaningless unless considering the entire lease cost and the values at the end of the lease.
The lease prices I was quoting were all equivalent on amount paid upfront (9 months worth) for a 36 month lease with 8k miles. Just for leasing though so no worries about a purchase price etc at the end

watchnut

1,166 posts

130 months

Thursday 16th January 2020
quotequote all
I suspect they are going to price it to match the Mini Cooper S/ Works

Also depends on how many they want to sell here what with the war against fuel consumption with councils stepping up anti for car use. too expensive for what is a "small" car and they will not sell any

Hybrid Yaris are already expensive at around 20k and this one looks great offering more so for me between £27k and £35k

nickfrog

21,194 posts

218 months

Thursday 16th January 2020
quotequote all
braddo said:
Focussing on just the monthly lease payments is misleading.
True, a bit like focusing on just the list price rather than the transaction price wink

PhantomPH

4,043 posts

226 months

Thursday 16th January 2020
quotequote all
nickfrog said:
braddo said:
Focussing on just the monthly lease payments is misleading.
True, a bit like focusing on just the list price rather than the transaction price wink
Especially if this was about a BMW. smile

Onehp

1,617 posts

284 months

Thursday 16th January 2020
quotequote all
Isn't this car attracting the 'ain't gonna pay too much, but paying cash and keeping it a long time' kind of buyer?

Have had most satisfaction from cars if I can modify the car to my liking, which makes sense if it's yours for quite some time...
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