Feedback from Kit Car Magazine

Feedback from Kit Car Magazine

Author
Discussion

tombs

135 posts

248 months

Monday 29th September 2003
quotequote all
Hi All! I thought it was about time I said few words on this subject, I am Tom Saunders the guy that looks after the Advertising/Marketing and anything else that needs to happen in getting Kit Car magazine on the shelf’s.. e.g. I took all the pics for the Parallel Design feature this month "I made these" (said in the X files trailer voice over).
Anyway, I have now been with Kit Car Magazine for nearly 3 years, I previously worked on CCC, RallySport Magazine etc.. Plus various other publications (Not all motoring type titles) and I don’t know by telling you what I previously worked on helps, but I’m just trying to give you some background, and it may install a bit of belief and credibility in what I’m trying to say. Plus..it sounds impressive.
Look, I can agree with most of the comments being made, especially about the amount of space being used to expose PF, IMO it does seem to much space is indeed being given to the opposition, but look at how much is really needed to tell the whole story, it could have a been a lot more. The history is important to know on this subject, I to, to begin with like you guys didn’t know the history of what had been going on, indeed in my 1st 3 months of working on Kit Car Magazine I actually nearly resigned because of the so called "Politics" that were escalating between Den and Peter. I was sat down by our MD at the time and Den and asked to stay. They explained to me the truth about what had happened and why this, if you like, crusade must continue.
In the time since being told the truth I have had numerous conversations with many manufactures, suppliers and services that are part of this industry about PF and (this is where I guess Petrol Ted bans me for life!), and the vast majority of them (lets say 70%) have all expressed a concern at the bullish attitude and sheer arrogance and stance PF has showed at some point in business dealings with them. I know a lot of the postings by you guys have been to try and find out the truth, and to also ask and question the ethics in how we publish our magazine, and your right! You wouldn’t normally see this in any other type of Motoring magazine which is why it may seem unprofessional... but there is a reason for these things to be said, whether you care to read them or not, if you don’t want to read it you only have to turn the page. But when you do please spare a thought for the manufacturer that was told at recent show "He and his products were insignificant" because he asked what had happened to his feature that was supposed to appear in WK, and the owner of a Kit Car Company who had done a deal at a certain price with Peter in exchange for a Kit which then changed once PF had received the Kit!!

Look, I am not trying to say we are the knights in shinning armour, WK is produced very professionally, has some great features written by Nigel Dean, and Ian Stent and I know for a fact Den would gladly recruit Nigel if he was interested, (may help with a pay rise Nigel if your after one!!). But all Den is trying to achieve is to be given a fair playing field in which to set up shop and sell his wares, and also get PF to stop lying. ..Put yourself in his shoes, if you were the one who had either lost your deposit on a kit, had lies written about your business, and so and so on…it’s important when it happens to ones self.. just ask poor old Dave Pepper!


>> Edited by tombs on Monday 29th September 00:14

peetbee

1,036 posts

256 months

Monday 29th September 2003
quotequote all
Hi Tombs & Kits-R-Us,
None of us here dispute that what Den was doing was right, you just need to read the other threads on this forum, but he asked us how he could improve the magazine and this thread is the result.

However, part of this feedback covers the way in which Den chose to expose Peter Filby and that a lot of us here are getting fedup with it (ie The way in which we think it is detracting from the magazine).

Hope this helps explain things and welcome!

kitcarman

805 posts

249 months

Monday 29th September 2003
quotequote all
peetbee said:
None of us here dispute that what Den was doing was right. . . .

However, part of this feedback covers the way in which Den chose to expose Peter Filby and that a lot of us here are getting fedup with it. . .

Glad you’re back peetbee, I was wondering if I’d offended you with my “neautralist” joke.

For the benefit of the “new boys”, peetbee has been an extremely sensible moderating voice who’s been prepared to stick his neck out in defence of what I believe is indefensible. He’s made a lot of positive contributions to other related threads.

What peetbee is saying, and what I accept up to a point, is that I’ve been about as graceful as a ballerina wearing hob-nail boots and about as subtle as pork chop in a synagogue. In my defence I’ve said that I tried being gentle and subtle but it didn’t work BUT admit that I’ve now gone too far.

I’m awaiting sentence .

My statement in mitigation is that I lost my teddy, I’m sorry and I want to make friends again (but not with Fib’s because I think he’s a nasty, horrible meanie!!!!).

Den.

dontlift

9,396 posts

259 months

Monday 29th September 2003
quotequote all
Thanks Kitcarman

www.pistonheads.com/gassing/topic.asp?h=0&f=48&t=59572

>> Edited by dontlift on Monday 29th September 10:41

peetbee

1,036 posts

256 months

Monday 29th September 2003
quotequote all
kitcarman said:

Glad you’re back peetbee
You can't get rid of me that easy

kitcarman said:
For the benefit of the “new boys”, peetbee has been an extremely sensible moderating voice who’s been prepared to stick his neck out in defence of what I believe is indefensible. He’s made a lot of positive contributions to other related threads.
Thanks for the nice words there Den, I'm all embarrassed now!

kitcarman said:
My statement in mitigation is that I lost my teddy, I’m sorry and I want to make friends again
We're all friends here
I've always tried to be constructive in my criticisms and hope that you'l be able to pull some useful info out of this excercise to continue improving the mag.

At least if the need to draw reader's attention to a similar situation arises in the future then we've helped you think of ways it can be done without alienating any of the readership.

Suitably neutral again I hope, and I keep my clothes on!!

kitcarman

805 posts

249 months

Monday 29th September 2003
quotequote all
peetbee said:

We're all friends here

. . .if the need to draw reader's attention to a similar situation arises in the future then we've helped you think of ways it can be done without alienating any of the readership.

. . .and I keep my clothes on!!


Problem is peetbee, that whilst I have scored points and brought about moderation and a certain amount of change, the practices continue.

Want to buy a Monty Python or be Cut by a Razer? It seems to me that interests must be declared and it be stated that these are as yet very hypothetical products.

I’m also still aggrieved at Kit Cars Ltd, being barred from public shows, having my integrity called into question in respect to status and sales quantity. I think the campaign needs continuing in socially acceptable terms. A point was made on the Dave Pepper thread that its these practices that need to stop in which case my need to expose them evaporates.

Can I keep my hair on?

Den

sparks

1,217 posts

280 months

Monday 29th September 2003
quotequote all
Firstly thanks for the magazine.

What I have read so far has been good. Even the WK stuff has been amusing/informative (I think I have read all of it). I do think though, if I did not have the benefit of the details in the email you sent me, that I would have seen some part as a little petty, or 'sour grapes'. Long term readers may also be getting bored of it.
I personally, with the information I have, fully support you KCM as there is nothing more I hate than people that exploit others, whatever form it takes.
The article on Raw Engineering was excellent, and if I ever get round to building a kit, I think that has convinced me to go for a 4-AGE unit.
I agree with others, about the usefulness of the classified sections (both cars and services) although one thing that does bug me a little is having to hunt for articles, as often advert pages have no number (most mags suffer from this though). I guess it would affect revenue if you put them all together.

I may write more when I have finished reading the mag, but initial reaction is a resounding thumbs up.

Sparks

peetbee

1,036 posts

256 months

Monday 29th September 2003
quotequote all
kitcarman said:

peetbee said:

. . .if the need to draw reader's attention to a similar situation arises in the future then we've helped you think of ways it can be done without alienating any of the readership.



Problem is peetbee, that whilst I have scored points and brought about moderation and a certain amount of change, the practices continue.

Want to buy a Monty Python or be Cut by a Razer? It seems to me that interests must be declared and it be stated that these are as yet very hypothetical products.

I’m also still aggrieved at Kit Cars Ltd, being barred from public shows, having my integrity called into question in respect to status and sales quantity. I think the campaign needs continuing in socially acceptable terms. A point was made on the Dave Pepper thread that its these practices that need to stop in which case my need to expose them evaporates.

Can I keep my hair on?

Den


Den, I stand by what I said above but realise that the need is a present one. As much as you are aggrieved by yours and other peoples treatment (& rightly so), the responses from your readers on PH will hopefully help prevent you from losing sales of KitCar and even increase them, by formulating this 'socially acceptable' approach.

I took up your offer of a free copy on the basis that I would honestly tell you what I thought and my ideas how KitCar could be improved, I hope to have done that.

Perhaps the all of us on PistonHeads could think of what would be acceptable to us, as paying readers, in terms of quantity and style of content for future issues including the Dave Pepper story. I'll have a think about it tonight and get back to you. If you feel this is worthwhile!

One question for you, whilst Peter Filby is unique in his position of ownership of the other industry magazine, do you feel he is alone in the actions that AF/Razor/RV are pursuing?

Regards
Pete

kitcarman

805 posts

249 months

Monday 29th September 2003
quotequote all
peetbee said:

Den, I stand by what I said above but realise that the need is a present one. . .

'socially acceptable' approach.

Perhaps the all of us on PistonHeads could think of what would be acceptable to us. . .

I'll have a think about it tonight and get back to you. If you feel this is worthwhile!

. . .whilst Peter Filby is unique in his position of ownership of the other industry magazine, do you feel he is alone in the actions that AF/Razor/RV are pursuing?

Regards
Pete



Yes peetbee, I’d appreciate your help and advice.

The problems in respect to duff, underdeveloped or otherwise questionable products being offered to the public isn’t new, although a lot less prevalent than a decade or so ago. Similarly, this industry attracts con-men as a honey pot attracts wasps.

It’s usually resolved by a single critical editorial mention combined with a socially responsible attitude in the advertising department. Incidentally, Mr Filby has been a past master at the former, in frequently speaking of unprofessional companies offering half-baked products. His usual advice was to the effect that such products should not be brought to market ‘till they were ready. If only he followed his own advice!

We’ve occasionally seen companies (usually in the Italian supercar replica market) announce and attempt to purvey what they haven’t got. We’ve said just that, refused advertising and problem disappears. Simple in normal circumstances! Certainly no accusations were made on those occasions.

As I said in Kit Car, in this case, the gamekeeper is the one who’s poaching IMHO.

Not easy to solve

Den.

domster

8,431 posts

271 months

Monday 29th September 2003
quotequote all
My feedback so far...

Cheers for the magazine, Den. I think this promotion is a good thing that you are doing, and should get you a subscription or two as well as some excellent feedback.

My comments echo those of other readers. The basics are there, but let down slightly by presentation and the WK debacle.

You pride yourself on being a bigger kit car mag, but people really only want you to be better. I reckon - as a professional copywriter - that I could go through the mag and reduce the page count by 20%, and get rid of the spelling mistakes and the odd sloppy layout (lot of wasted space p11 sidelines column, for example). This would up the quality, and get rid of the repetitive or unnecessary stuff - so it wouldn't sour the excellent overall package.

Because the fact is, the content IS there. And it IS informative, well written and good fun (like the duff cartoon amongst many bits). I baulked at one or two comments, like those in the Fisher article where Iain said that trackdays are a good test for a kitcar, excusing a big oil leak from the sump (errr, not the right attitude in my book) and when he took the piss out of a 993RS Porsche for getting in the way in corners (which if you have seen 993RSs driven properly on a track, rarely hold up much in the corners, bar the odd Radical).

But that is a bit pedantic. The main thrust is get the spellchecker on, concentrate on quality not quantity, and drop the digs at WK. By all means write 'cook report' style articles about WK and let the reader make up their own mind. But the more you joke, the less people take the WK battle seriously. It's like playground name calling (which no-one takes seriously no matter how true it may be), compared to a carefully worded legal statement of facts that the jury can use to come to its own conculsion.

So don't necessarily completely omit the battle for truth and justice re WK. But just tone it down (a lot) and present the facts, when you need to, in a mature and reasoned way, without snide playground catcalling. It will alienate people less and your point will be made more effectively as you will appear to have become less personal and embittered.

And the final thumbs up is that I couldn't read your magazine in a whole train journey (like Circuit Driver, which I also like) so there was enough to interest me, and enough to read.

All the best with the improvements. You may very well have another subscriber...

Regards
Dom

spartan_andy

645 posts

248 months

Monday 29th September 2003
quotequote all
Why is it I can never think of think of things myself but when someone else says something i think yeah.

On that note I agreed with domster and to quote one of my favourite tv programmes at the moment Waking the Dead "precise statement of fact" goes a long way.

Still think it's an excellent read. Keep picking it up and reading a bit

Graham.J

5,420 posts

260 months

Monday 29th September 2003
quotequote all
Den, firstly, cheers for the free mag, it's much appreciated.

The feedback:

Fantastic magazine, a very good read, I particularly liked the AVO article and the Torero one.

On the whole I found all of the features/articles a good read, lets just saw RAW might be getting a phone call or a visit when I've got some spare cash

As has already been pointed out and I won't dwell on it, I personally don't like all of the 'bitching' in the magazine, I don't mind it on the forum but I think the pages it takes up in the magazine can be used for something better.

The duplicated adverts had me confused for a while "...hang on, have I already read this bit?!?!" and again, take up space which can be utilised for something else, and another hand up about about the quality of some things but no point harping on about it.

The brakes section was a good read and I'll most probably be referring back to that in the future as with the AVO section so top marks for those.

On the whole, an excellent magazine but with a few tweaks here and there could be even better

As the old saying goes,

"It's quality not quantity"

If I wasn't subscribed to 3 other car mags you would have another subscriber.

Many thanks once again Den, a very enjoyable read.

Graham

>> Edited by Graham.J on Monday 29th September 16:57

meeja

8,289 posts

249 months

Monday 29th September 2003
quotequote all
spartan_andy said:
Why is it I can never think of think of things myself but when someone else says something i think yeah.


Exactly the same here.... I have had a pretty lousy weekend (see the Speeding, Plod and the Law forum!) but have been ploughing through my free copy in stages.

Every time I start to compose my feedback, somebody beats me to it!

I would agree with the majority of the feedback given so far.

Bigger doesn't always mean better, there are issues over proofreading and layout.

Also, the "Arresting Topics" issue (P58 - 61) looks like it has been added at the last minute.... it looks like a freelance written peice that has just been thrown in at the eleventh hour.... with the black and white photos and three column layout.... any reason for this?

Having said that, I somehow feel I can "trust" Kit Car magazine, and have always been a somewhat sceptical of WK (and being a buyer of both mags for some time now, I have felt that long before I became aware of the WK/PF issues)

I do think that KC is an excellent read for me personally, and I don't feel "talked down to" at all by it. I am also 99% sure I am going to subscribe rather than fight it out every month.... When I bought the September issues, I bought them from a local Esso garage Mini-mart (quote the Alan Partridge sketch.... "scaled down supermarket - fits inside a petrol station") as I know that they stock the mags..... I told Mrs Meeja that I was nipping out to buy my porn (as she refers to it.... most men have porn at the bedside... I have car magazines) and with traffic chaos, selected roadworks, a few Sunday drivers, the collapse of the stock market, and the price of tea in China, it took me over an hour (it is normally a fifteen minute round trip!)... so subscription would make far more sense.....

andycanam

1,225 posts

265 months

Monday 29th September 2003
quotequote all
Den
Firstly thanks for the mag.

Dispensing with the obvious I agree with others that the constant jibes and duplicated adds should be sorted.

Otherwise I genuinelly think it was an excellent mag... and there was much in there that I found both interesting and informative.
I've said before that I am an occasional buyer but if this standard and content remains (less the above odviously) you stand a very good chance of me becoming a regular.



Of cause I wasn't quite sure about the section were you mentioned that the Ultima was beat by the GD car by over a second....... especially as it only beat me due to a brake bias problem on my car that cost me over a second!...... not bad considering it was the GD factory demonstrator and ex race car.... and mine is just a run of the mill Ultima build.
But hey I'm biased and have every right to be!

Oh and I can confirm that that GD's T70 is an awsome car.... and thanks Andy for taking me for a spin.... but I'll get ya next time

kitcarman

805 posts

249 months

Monday 29th September 2003
quotequote all
andycanam said:

Of cause I wasn't quite sure about the section were you mentioned that the Ultima was beat by the GD car by over a second.......

But hey I'm biased and have every right to be!


Andy, good to hear from you again and thanks!

I hope that you didn’t think my reply to your post on the earlier thread was too brief. I also hope that you can see that my present campaign, whilst fueled in part by, isn’t anything to do with milk that was spilt some time ago.

I’d have a go at the editor about what you see as the imbalance in the reporting. Pride is something I have an understanding of and reckon you’ve every right to have your point of view expounded.

Den

PS. Sorry, I should have looked at the other thread first. My long response awaits you. I'm not tactful either - sorry!


>> Edited by kitcarman on Monday 29th September 20:20

ultimaandy

1,225 posts

265 months

Monday 29th September 2003
quotequote all
Den

But it's all true the Gardner Douglas did whoop my ass....... I was only upset that my car wasn't 100%, but hey that's life/(racing?) and there's always next time.

I must point out that of all the exotica there the car that impressed me the most....... was the R500. I've never seen a car braked like that, it was increadable.

Actually, maybe you should consider some testing like this for your mag..... im sure there are a few other kit manufacturers that would like a crack at the R500..... but a bit of advice... brakes are the key to winning.

Make good reading too.

Andy

PS. So are we the tactless two'o?

liszt

4,329 posts

271 months

Tuesday 30th September 2003
quotequote all
Here is a little bit of my 2p worth.

I liked the article on the caliper rebuild but then I like the oily bits of the mag quite a bit. And as someone mentioned before, it almost has a Haynes manual feel. Should be a pull out and keep section. How to do just about anything in 799 easy parts.

As has already been said the quality of some of the adverts is a bit shady, and confusing. There is a sentence, I seem to recall, which aludes to no advert repeats in KCM yet there evidently is. Confusing until you explained the nature of the preprint

The piece on AVO was another good piece. Interesting to know a bit more on a topic alot of people neglect.

I thought the piece on the Furies was OK. Nice to see a bit on the club scene and the track day, but laying in to production cars was a bit overdone, especially going as far as calling someone a tw@. If I was a first time reader might make me think "he's an arrogant to55 pot, if that's kitcars, I'm off to find a second hand Elise/TVR/something else", which is a shame because the rest of the article was well written.

The bit on the Lambo copy was also good. Should put faith in those not in the know that these small engineering firms can rub shoulders with the big boys.

Liked the piece on the bonnet lights, nice to see the wiring diagrams etc to make this an easy task to do.

Will provide more feedback later as have not got through it all yet. The newly acquired Rush build manual is proving a big distraction.

Thanks, Den, for the copy. I will certainly buy the next edition or two to see the improvements (and the piston head adverts of course)
Overall a good read, but more on cars and less on sleaze

Ex-Biker

Original Poster:

1,315 posts

248 months

Thursday 2nd October 2003
quotequote all
Den

Looks like you will get my subscription.

Q: Do you have any August issues lying around? Don't mind paying the cover price. I just happened to notice in the latest that the August issue had a review on the Marlin 5Exi and I'm trying to find as much info as I can on it at the mo.

spartan_andy

645 posts

248 months

Thursday 2nd October 2003
quotequote all
the cover price???
wk? charge £5.50 for back issues £2.00 over ther cover price!!!

PS check out this link

www.kit-cars.com/backissaf.html

>> Edited by spartan_andy on Thursday 2nd October 11:18

Ex-Biker

Original Poster:

1,315 posts

248 months

Thursday 2nd October 2003
quotequote all
spartan_andy said:
the cover price???
wk? charge £5.50 for back issues £2.00 over ther cover price!!!

PS check out this link

www.kit-cars.com/backissaf.html


I can but ask.

I might get shown this link again or even get told to P*** **f. Only kitcarman has the answers . . . .