How can Rich Energy sponsor a team in BTCC?

How can Rich Energy sponsor a team in BTCC?

Author
Discussion

FourWheelDrift

88,557 posts

285 months

Tuesday 17th May 2022
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No idea, can't think how it's possible myself.


LukeBrown66

4,479 posts

47 months

Tuesday 17th May 2022
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I'm sorry but comparing these guys to Vic Lee is beyond idiotic, that man is a TWICE convicted drug dealer, criminal etc and yet is Still bloody allowed to work in motorsport paddocks somehow, just shows that being a crook you will always find work in motorsport.

And even trying to compare Red Bull to RE is also silly, Red Bulls budget is colossal, they spend a fortune on marketing on sponsorship, yet still make money, why? Because the stuff is very expensive and costs pennies to make, ship and sell. it's easy really.

So selling a few thousands cans a month online will easily make you enough money.

bltamil1

298 posts

145 months

Tuesday 17th May 2022
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LukeBrown66 said:
I'm sorry but comparing these guys to Vic Lee is beyond idiotic, that man is a TWICE convicted drug dealer, criminal etc and yet is Still bloody allowed to work in motorsport paddocks somehow, just shows that being a crook you will always find work in motorsport.

And even trying to compare Red Bull to RE is also silly, Red Bulls budget is colossal, they spend a fortune on marketing on sponsorship, yet still make money, why? Because the stuff is very expensive and costs pennies to make, ship and sell. it's easy really.

So selling a few thousands cans a month online will easily make you enough money.
A few thousand cans per month? At £1.30 odd per can they need a bit more than that to pay the bills!

rallycross

12,815 posts

238 months

Tuesday 17th May 2022
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bltamil1 said:
A few thousand cans per month? At £1.30 odd per can they need a bit more than that to pay the bills!
The point is they don’t pay the bills but play a game and move onto the next gullible team or series.

LukeBrown66

4,479 posts

47 months

Wednesday 18th May 2022
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This is very different to other people who have down the same, they clearly have SOME money, I agree it is not strictly kosher, but I do feel they pay something to teams.

anonymous-user

55 months

Wednesday 18th May 2022
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No one is disputing that, we’re just questioning how anyone can be this naïve. Yes the teams are obviously getting paid, or at least are hoping to get paid, but that money isn’t coming from sales of energy drink…. If you don’t care where that money comes from, that’s fine, your desire to see some cars race clearly comes higher than any moral or social values.

LukeBrown66

4,479 posts

47 months

Wednesday 18th May 2022
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pablo

Take a look around, a hell of a lot of money in motorsport is dirty, it doesn't take a genius to work it out, if you just look a little beyond the edges.

if HMRC really wanted to they could probably close down motorsport for good in the country with one search at some of the slightly bigger meetings. If you spending a lot you might be rich, but you might also be tax dodging!

anonymous-user

55 months

Wednesday 18th May 2022
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LukeBrown66 said:
but who cares if teams can run

You flip quicker than a fish out of water…

Edited by anonymous-user on Wednesday 18th May 20:47

t400ble

1,804 posts

122 months

Wednesday 18th May 2022
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rallycross said:
It’s all a big con and teams desperate for money are not doing due dilligence on these crooks - as fake as an 11 note.

Give it time you will see the bike team and the BTCC team get rid of them.
The bike team own Rich Energy dont they?




Turn7

23,630 posts

222 months

Wednesday 18th May 2022
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t400ble said:
rallycross said:
It’s all a big con and teams desperate for money are not doing due dilligence on these crooks - as fake as an 11 note.

Give it time you will see the bike team and the BTCC team get rid of them.

The bike team own Rich Energy dont they?



I thought I saw something about one of the directors of the team being a director for RE , but it was a while back

Robmarriott

2,641 posts

159 months

Thursday 19th May 2022
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pablo said:
Isn’t David Sullivan the largest shareholder of Rich Energy? I think the beardy guy is just the recognisable front man now, his investment will have long gone.
Would make sense, he has a history of dealing with s.

slopes

38,831 posts

188 months

Saturday 21st May 2022
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Robmarriott said:
pablo said:
Isn’t David Sullivan the largest shareholder of Rich Energy? I think the beardy guy is just the recognisable front man now, his investment will have long gone.
Would make sense, he has a history of dealing with s.
rofl

Tazar

Original Poster:

474 posts

193 months

Sunday 29th May 2022
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So no real answer. More smoke and mirrors and nobody sure who owns the brand or has the money. Certainly nobody putting their head above the parapet and saying “ we are sponsored by a really honest and above board company which has directors who are totally transparent in their dealings and sources of wealth “.

There have always been people involved in motorsport who get their wealth from criminal activities as there have been those who have trust funds, have legitimate careers and businesses and do it on a prayer. It’s a real melting pot and nobody in authority does anything about the need of transparency in the funding of the teams.

Maybe so many areas of motorsport would collapse without dodgy funding?

trashbat

6,006 posts

154 months

Sunday 29th May 2022
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Have you considered that maybe they're just LARPing Brewster's Millions?

RacerMike

4,211 posts

212 months

Sunday 29th May 2022
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The thing people also fail to realise (including wannabe energy drinks barons) is that the RedBull drinks business is actually a red herring.

The reason the company has been such a success is not primarily because it sells a sugary energy drink that ‘tastes like the back of an ambulance’ as Sniff Petrol once very eloquently put it. RedBull make more money from their marketing agency RedBull Media than they do from selling a physical product. Their offices in Salzburg/Fuschal spend far more time and effort doing social media/magazine spread/tv advertising for other companies than they do their own. And the F1 team even now has an offshoot doing automotive engineering which I believe is also a viable company making money to fund both motorsport and the company as a whole.

The master stroke by RedBull was the fact they sold an idea and a brand rather than a product. The fact that it’s the best known ‘original’ energy drink is largely down to that fact, and not because it ‘tastes nice and gives you wings’. I mean…they don’t even actually make the stuff. Long term partner Rauch (no coincidence they’ve appeared on practically everything RedBull have ever sponsored) is an Austrian fruit juice company who actually make it.

I would imagine Storey would claim he’s doing something equally as clever…only he isn’t because creating a marketing agency out of a drinks brand has been done before and clearly isn’t going to work twice!

On the actual viability of RE. Can’t see how it is….I out of interest looked them up on companies house. RE the original company was made dormant, and the as listed director ‘Steven Weston’ is also director of two recently listed e-commerce companies. When I looked a few months ago, he was on another company claiming to operate some sort of drinks company, alongside Storey, but that was in administration. I strongly suspect it’s money laundering for something and motorsport is all to happy not to ask questions

Tazar

Original Poster:

474 posts

193 months

Sunday 29th May 2022
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I have to agree with that last comment. Motorsport, like many sports and business ventures, is often quite happy not to ask the questions of where is the money coming from.
There are many criminal acts that provide vast amounts of wealth and mostly the people who commit these crimes have to splash the cash. The recent lockdowns have produced fictitious business loans that have bought new cars and kitchens etc rather than just tuck it under the mattress.
F1, Le Mans and Touring Cars have all had their dodgy characters spending their drugs money or the proceeds from financial scams yet the motor sports authorities do not ban the individuals from the sports for life. They are almost always welcomed back with open arms.
The drivers who are close to their backers or owners are aware it’s all dodgy but they are quite happy to feed at the table of the criminal to enhance their careers.

FredericRobinson

3,727 posts

233 months

Sunday 17th July 2022
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Don't know about BTCC but the BSB sponsorship has come to a sudden end.

There's a shock

Turn7

23,630 posts

222 months

Sunday 17th July 2022
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FredericRobinson said:
Don't know about BTCC but the BSB sponsorship has come to a sudden end.

There's a shock
Link?

Drumroll

3,773 posts

121 months

Sunday 17th July 2022
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Turn7 said:
FredericRobinson said:
Don't know about BTCC but the BSB sponsorship has come to a sudden end.

There's a shock
Link?
https://twitter.com/rich_energy/status/1548725288087035904?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet

Turn7

23,630 posts

222 months

Sunday 17th July 2022
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Hmmm, hope that won’t impact the BSB team