Cigarette advertising
Discussion
Adrian W said:
Hope this isnt a repost but, if Ferrari have Marboro written all over their car arn't they or the TV companies braking some laws in Europe?
Or as it's Ferrari no one will do anything.
This post has been ruled illegal by the FIA. You are fined $100,000,000,000 for anti-ferrari slanderOr as it's Ferrari no one will do anything.
Teppic said:
Piglet said:
Are the rest running tobacco ads? I can't remember exactly what the reg's say - Marlboro's get out previously has been that Marlboro is also a clothing brand...
Ferrari are now the only team with cigarette sponsorship.Piglet said:
In that case then I imagine that Ferrari are not the only team with tobacco sponsorship - they have the lovely Marlboro Clothing as their sponsor....apparently as long as the brand was a bona fide brand prior to a certain date they can run the logos even though they give the appearance of tobacco advertising.
I don't know the specifics of the law as regards to this, but surely if they can claim a bona fide brand they would be allowed to carry the sponsorship in Europe, not just China? It is something I have often thought about but never investigated. If this was possible then surely Benson and Hedges could have introduced a coffee brand (there are similarities between the products in some areas) and given it a gold package and produced posters highlighting the gold and the B&H logo - I think the fact they never has must indicate it is not allowed. As a marketer this is something that I have been intrigued by, but not enough to spend the time researching and interpreting the various pieces of legislation concerned.
andyps said:
Piglet said:
In that case then I imagine that Ferrari are not the only team with tobacco sponsorship - they have the lovely Marlboro Clothing as their sponsor....apparently as long as the brand was a bona fide brand prior to a certain date they can run the logos even though they give the appearance of tobacco advertising.
I don't know the specifics of the law as regards to this, but surely if they can claim a bona fide brand they would be allowed to carry the sponsorship in Europe, not just China? It is something I have often thought about but never investigated. If this was possible then surely Benson and Hedges could have introduced a coffee brand (there are similarities between the products in some areas) and given it a gold package and produced posters highlighting the gold and the B&H logo - I think the fact they never has must indicate it is not allowed. As a marketer this is something that I have been intrigued by, but not enough to spend the time researching and interpreting the various pieces of legislation concerned.
I don't know enough about the detail, it's not a subject I've researched recently. Would be an interesting topic to look at if someone has the time.
Dominic H said:
Just out of curiosity, I wonder just how much Marlboro are paying to advertise as a major sponsor for the Chinese GP and a blank space at the rest?
and to have all the publicity shots, then a subliminal link for the restrumoured to be worth $1 BILLION from 2005 to 2011
Edited by hugoagogo on Saturday 6th October 18:33
Piglet said:
Have a look at this http://news.bbc.co.uk/1/hi/special_report/1999/02/... interestingly B&H coffee is one of the suggestions!!
I don't know enough about the detail, it's not a subject I've researched recently. Would be an interesting topic to look at if someone has the time.
Thanks for the link - one day when I get chance I will look into it properly. I hadn't seen that before I said about B&H coffee, just the thought that a pack of proper coffee could look very similar to a pack of cigarettes, albeit slightly larger!!I don't know enough about the detail, it's not a subject I've researched recently. Would be an interesting topic to look at if someone has the time.
andyps said:
Piglet said:
Have a look at this http://news.bbc.co.uk/1/hi/special_report/1999/02/... interestingly B&H coffee is one of the suggestions!!
I don't know enough about the detail, it's not a subject I've researched recently. Would be an interesting topic to look at if someone has the time.
If you bung the subject into Google there are loads of articles, many of them rubbish and most of them pretty old. There is suggestion that there UK law makes it an offence to allow tobacco ads to be shown on TV even though they are being displayed legally at their location - that would hit TV co's if it's ture.
Altria....the parent of Marlboro has its registered offices in Switzerland....non EU territory and thus able to work around the current legislation. Marlboro 'own' all of the branding on the Ferrari F1 cars, trucks, etc and resell space to second tier sponsors, ie Shell, AMD etc. Vodafone were not happy and this moved to McLaren. The deal is for five years and cost US $ 1,000,000,000 ie a Billion Dollars!! However in TV terms this is tiny because tobacco companies cannot legally advertise on TV, nor on billboards within the EU and across other territories. So the Marlboro deal is actually a great piece of sports sponsorship because it is seen on TV and across the EU and elsewhere!! Clothing supplied to Ferrari is not Marlboro clothing!!
I seem to remember that this was one of the beefs that Ross B has with Ferrari.
I must admit that the smoking ban in pubs and restaurants has made a night out so much more enjoyable. And no having to hang your clothes out the following day to get the stench of stale tobacco off them.
The China race is as a direct result of Marlboro's pressure on Mosley. China is seen as the perfect place to sell more cancer. Little liklihood of litigation, lots of fresh, clean lungs to infect. I read that they were already having problems with smoking-linked diseases in China.
McLaren mayh or may not have 'polluted' F1. What is true is that F1 is polluting the third world.
I must admit that the smoking ban in pubs and restaurants has made a night out so much more enjoyable. And no having to hang your clothes out the following day to get the stench of stale tobacco off them.
The China race is as a direct result of Marlboro's pressure on Mosley. China is seen as the perfect place to sell more cancer. Little liklihood of litigation, lots of fresh, clean lungs to infect. I read that they were already having problems with smoking-linked diseases in China.
McLaren mayh or may not have 'polluted' F1. What is true is that F1 is polluting the third world.
The China race is as a direct result of Marlboro's pressure on Mosley. China is seen as the perfect place to sell more cancer. Little liklihood of litigation, lots of fresh, clean lungs to infect. I read that they were already having problems with smoking-linked diseases in China.
I disagree with the above strongly. The Chinese GP was pushed by the motor manufacturers where they see the massive Chinese middle classes lusting after Toyota, BMW and M-B cars....in addition to Mini's Rolls Royces and Ferrari. IT and hi-fi manufacturing is vast there too so it makes great sense to promote your product to the worlds biggest consumer market place.
Marlboro and other tobacco have a tiny percentage of the Chinese tobacco market due to the 'high' cost of luxury brands. The Chinese Government control ALL tobacco sales and cigarettes cost as little a 0.4 Euros a packet. The Chinese Government don't care about cancer and with no real health service and no minimum smoking limit why not help local tobacco companies flourish when you own them.
The race has bugger all to do with Marlboro promoting cigarettes!
I disagree with the above strongly. The Chinese GP was pushed by the motor manufacturers where they see the massive Chinese middle classes lusting after Toyota, BMW and M-B cars....in addition to Mini's Rolls Royces and Ferrari. IT and hi-fi manufacturing is vast there too so it makes great sense to promote your product to the worlds biggest consumer market place.
Marlboro and other tobacco have a tiny percentage of the Chinese tobacco market due to the 'high' cost of luxury brands. The Chinese Government control ALL tobacco sales and cigarettes cost as little a 0.4 Euros a packet. The Chinese Government don't care about cancer and with no real health service and no minimum smoking limit why not help local tobacco companies flourish when you own them.
The race has bugger all to do with Marlboro promoting cigarettes!
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