Is colour price sensitive....
Discussion
When reselling a ferrari (personally thinking 355,360 maybe 456) how sensitive is the market to colour...
A dealer when selling to you will no doubt say blue, yellow, black, silver is rare, you have to pay full price...
But when trading in, not much demand for a 'blue' ferrari sir and knock loads of money off.
Or is this a bit too cynical....
The point I'm getting to, is at some point I want to buy a ferrari, but I persoanlly would like it in blue or black (a little more - if possible - discreet) and I don't want to pay over the odds if this is the case...
On an aside - I have just seen a one owner 456 GTA blue 2000 model 8000 miler, for sale at a non ferrrari (but prestige) dealer for £79,000. NEW £175k or thereabouts..
Why? Is it there just not very polpular model, or everyone scared of potential bills, other reason?
HAve to admit was tempted?
Used to TVR bills (lowish mileage and not actually too bad for a griff), but I don't yet think brave/rich enough yet for 'rari
B
A dealer when selling to you will no doubt say blue, yellow, black, silver is rare, you have to pay full price...
But when trading in, not much demand for a 'blue' ferrari sir and knock loads of money off.
Or is this a bit too cynical....
The point I'm getting to, is at some point I want to buy a ferrari, but I persoanlly would like it in blue or black (a little more - if possible - discreet) and I don't want to pay over the odds if this is the case...
On an aside - I have just seen a one owner 456 GTA blue 2000 model 8000 miler, for sale at a non ferrrari (but prestige) dealer for £79,000. NEW £175k or thereabouts..
Why? Is it there just not very polpular model, or everyone scared of potential bills, other reason?
HAve to admit was tempted?
Used to TVR bills (lowish mileage and not actually too bad for a griff), but I don't yet think brave/rich enough yet for 'rari
B
bjwoods said:
But I don't want red....
What I want to know is what sort of percentage less should you pay for an equivalent 355/360 but in blue/black.
Might be different for a 456 have hardly ever seen a red one, mainly darker colours particularly blue.
B
I reckon black would be a safer bet than blue on one of those...
..any Ferrari experts help?
You'd think it was quite simple but it's a surprisingly complicated question. You can tie yourself in knots trying to predict what the next buyer will go for, so the first point is that YOU have to like it.
I have a massive preference for red, and it isn't called 're-sale red' for nothing. 550s work brilliantly in red I think. Dealers will tell you to avoid red 456s, though I could have sold mine several times over when I put it on the market earlier this year (long story). You see more of them now, in manual too, and I think this is because the enthusiasts have discovered them.
Yellow on a 550 or 456 doesn't work IMO, though looks OK to me on V8s. However, when I sold my (red) 360 to the dealer, he told me he'd have hammered me if it was yellow. Bastard gave me a hammering anyway, so this doesn't bear thinking about. Suspect you will have more problem selling on a yellow one.
Black works on all of them, any age. Most people want their first Ferrari to be red, so you get more repeat type buyers going for this as a rule. Silver also works, and again probably atrracts the same cohort of buyers. Both colours seem to be OK on resale- they're 'safe'.
Blue is more subjective. OK on V12s, not a great selling point on V8s unless it's that pale silvery blue on the 360.
The only colour I wouldn't touch is green. Haven't seen any newish model look good in that colour and they stick to the forecourt like glue.
As far as I'm aware, the reasons 456s are a bargain right now is that 1) they're a V12 2) 2+2 3) problems with the early cars gave them a reputation of being expensive to run. Both 550 and 456 have fared poorly on residuals, the 456 especially since it's a 2+2 and they never have kept their value (my gimlet eye is on the new 460 1-2 years after they first come out*). Early window problems especially (and it was a biggie) put people off, even if most have been fixed now.
Kevin
Edited to add *- as long as it isn't a munter
>> Edited by 456mgt on Friday 3rd October 14:00
I have a massive preference for red, and it isn't called 're-sale red' for nothing. 550s work brilliantly in red I think. Dealers will tell you to avoid red 456s, though I could have sold mine several times over when I put it on the market earlier this year (long story). You see more of them now, in manual too, and I think this is because the enthusiasts have discovered them.
Yellow on a 550 or 456 doesn't work IMO, though looks OK to me on V8s. However, when I sold my (red) 360 to the dealer, he told me he'd have hammered me if it was yellow. Bastard gave me a hammering anyway, so this doesn't bear thinking about. Suspect you will have more problem selling on a yellow one.
Black works on all of them, any age. Most people want their first Ferrari to be red, so you get more repeat type buyers going for this as a rule. Silver also works, and again probably atrracts the same cohort of buyers. Both colours seem to be OK on resale- they're 'safe'.
Blue is more subjective. OK on V12s, not a great selling point on V8s unless it's that pale silvery blue on the 360.
The only colour I wouldn't touch is green. Haven't seen any newish model look good in that colour and they stick to the forecourt like glue.
As far as I'm aware, the reasons 456s are a bargain right now is that 1) they're a V12 2) 2+2 3) problems with the early cars gave them a reputation of being expensive to run. Both 550 and 456 have fared poorly on residuals, the 456 especially since it's a 2+2 and they never have kept their value (my gimlet eye is on the new 460 1-2 years after they first come out*). Early window problems especially (and it was a biggie) put people off, even if most have been fixed now.
Kevin
Edited to add *- as long as it isn't a munter
>> Edited by 456mgt on Friday 3rd October 14:00
bjwoods said:
On an aside - I have just seen a one owner 456 GTA blue 2000 model 8000 miler, for sale at a non ferrrari (but prestige) dealer for £79,000. NEW £175k or thereabouts..
Just seen this bit- that's an auto. If you're a spirited driver, and I assume you are (TVR etc.) you will probably dislike it. Maybe intensely. It's automatic, and not a very good one at that. I think it's a 3 speed, and when I drove one I ended up wanting to kill it.
Kevin
I think everyone is misreading my question a little.....
What I want to know is how much less (as a rough percentage) I should pay if buying a non red 355/360... Not whether I should or not, or if it works or not. imho blue/black does work on a ferrari for me.
I'm aware that blue is a popular colour for a 456 so am not expecting to pay less because of this.
I may be driving a griffith at the moment - but other driving experiences can be just as fun, albeit different, I have test driven all the mentioned cars, and am also considering a fully restored modernised XK140/150 dhc or roadster, which might actually be a safer bet resale - or maybe not. so no assumptions please about me please. I would never actually buy a car without seeing if I like to drive it or not.
So does anyone have any rough % figures for buying blue/black compared to a red 355/360. Or have you bought one in the past.
Cheers
B
>> Edited by bjwoods on Friday 3rd October 15:54
>> Edited by bjwoods on Friday 3rd October 15:55
>> Edited by bjwoods on Friday 3rd October 15:57
What I want to know is how much less (as a rough percentage) I should pay if buying a non red 355/360... Not whether I should or not, or if it works or not. imho blue/black does work on a ferrari for me.
I'm aware that blue is a popular colour for a 456 so am not expecting to pay less because of this.
I may be driving a griffith at the moment - but other driving experiences can be just as fun, albeit different, I have test driven all the mentioned cars, and am also considering a fully restored modernised XK140/150 dhc or roadster, which might actually be a safer bet resale - or maybe not. so no assumptions please about me please. I would never actually buy a car without seeing if I like to drive it or not.
So does anyone have any rough % figures for buying blue/black compared to a red 355/360. Or have you bought one in the past.
Cheers
B
>> Edited by bjwoods on Friday 3rd October 15:54
>> Edited by bjwoods on Friday 3rd October 15:55
>> Edited by bjwoods on Friday 3rd October 15:57
Hmm. Having been in the market for a 355/348 spider (went for a 3200GT in the end though) I found that given the relative scarcity of black/blue for the 355, dealers almost seem to be charging a premium for them.
It's the same with the 348's I looked at, red is the most common colour, if you want something different, you might have to be prepared to pay a premium for it... Unless you can buy privately, but then that carries it's own risks...
As you say come resale time I'm sure the dealer would tell you a heart rending story about how you're making them slit their own throat taking it off you for a fiver, but that's just the way it is when you trade a car!
As you say on a 456 most are dark blue anyway so it shouldn't make any difference....
It's the same with the 348's I looked at, red is the most common colour, if you want something different, you might have to be prepared to pay a premium for it... Unless you can buy privately, but then that carries it's own risks...
As you say come resale time I'm sure the dealer would tell you a heart rending story about how you're making them slit their own throat taking it off you for a fiver, but that's just the way it is when you trade a car!
As you say on a 456 most are dark blue anyway so it shouldn't make any difference....
Hey B,
I was in the exact same situation you were. 3 TVRs later and I was ready for the Italians.
Never looked back.
Don't forget your TVR service bills add up 2 to one Ferrari. You need a service every 6000 miles with a TVR... (if you do decent milage that is)
I hate to admit it but the 360 is way cheaper than my old Tuscan RR or Griff 500 to run...
It just drives! and boy does it drive.... ;o)
I was in the exact same situation you were. 3 TVRs later and I was ready for the Italians.
Never looked back.
Don't forget your TVR service bills add up 2 to one Ferrari. You need a service every 6000 miles with a TVR... (if you do decent milage that is)
I hate to admit it but the 360 is way cheaper than my old Tuscan RR or Griff 500 to run...
It just drives! and boy does it drive.... ;o)
I agree From what I've seen blue, yellow, red, black silver they ARE THE SAME PRICE ON THE FORECOURT...
But as someone said a dealer said they would hammer you trading in a yellow one... so there must be more room to negotiate on a 'non standard' blue/black/yellow/silver one..
Or are the dealers running a cartel to keep prices high.
B
But as someone said a dealer said they would hammer you trading in a yellow one... so there must be more room to negotiate on a 'non standard' blue/black/yellow/silver one..
Or are the dealers running a cartel to keep prices high.
B
bjwoods said:Debatable. It all comes down to supply and demand. Unless it's a really putrid colour combination I suspect the room is no more than a grand or so, if that. The dealer would probably take the view that if you don't like the colour, buy another one and stop wasting my time; if you like the colour... They will probably just take longer to sell an odd-coloured car, and that is what gets factored in to the lower price at resale; they're ahead if it sells quickly, average if it doesn't. The absolute limit, say on a green one, is the cost of a respray, plus restaining the seats if they're horrid. I don't know how much all that would be, trade.
But as someone said a dealer said they would hammer you trading in a yellow one... so there must be more room to negotiate on a 'non standard' blue/black/yellow/silver oneB
I reckon you'd stand more chance if the car has *actually* been in stock for a while, and use that fact, together with colour if it's relevant, to strike a deal.
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