HOLDEN'S made in China ??
Discussion
G'Day Holden fans,
The Aussie members may be able to answer this one better,
I have been told by my Dad in Aussie that China will be producing Holden's in the future.
Is this Just an expansion of Holden to the Middle East, or part of the Buick (GM) in China ?
Can anyone give more details on this, I'm sure Holden will continue to make Holden's in Australia.
Regards,
Rob.
The Aussie members may be able to answer this one better,
I have been told by my Dad in Aussie that China will be producing Holden's in the future.
Is this Just an expansion of Holden to the Middle East, or part of the Buick (GM) in China ?
Can anyone give more details on this, I'm sure Holden will continue to make Holden's in Australia.
Regards,
Rob.
Australia is central to the General's Asian strategy, writes Cameron McGavin.
Holden is on track to become a vital part of General Motors' push into the growing Asian car market, a move that could result in Australian-designed cars being sold in China within a few years.
General Motors Asia-Pacific president Fritz Henderson, in Australia last week, says any car company with aims of global success will need to have a strong Asian presence.
"The game for outright market leadership will be played out in Asia," says Henderson, who believes the Chinese market will pass sales heavyweight Japan "before the end of the decade".
GM already has a presence in China with Buick and some GM-backed local brands but is planning a "multiple brand strategy" that will eventually see Chevrolet, Cadillac, Saab and Isuzu sold there as well.advertisement
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Significantly for Australia, Henderson says Holden – which already exports Commodores, Statesmans and Monaros to the Middle East and is also on track to send Monaros to the US (badged as Pontiac GTOs) from later this year – is in line to play a significant role in GM's Asian expansion.
"Holden's position in GM's Asia-Pacific strategy, outside of Australia, will play out over the next few years," says Henderson. "The GTO program and its success will be watched very carefully."
Just what Holden will contribute to GM's Asian assault is still to be determined. Henderson, though, points to a gap for a Commodore-based vehicle in the Buick range in China, which currently consists of the Regal, a large front-wheel-drive sedan.
"You might see a Holden badged as a Buick," says Henderson, giving clues that the long-wheelbase Statesman could be just the right product to complement the Regal in the Buick line-up in China.
"It could come in above it in terms of size and positioning."
Before GM makes any decision, however, it will consider all of its options, such as whether to import cars from Australia fully built-up, assemble them in China or built them there from scratch.
"In order to be meaningful in China you need to be local," says Henderson.
"There is a market for imported (cars) in China but it's not very big. No decisions have been made but I will say this is something we are actively looking at because we think there is a position for both (Buick and Holden) products in the market."
If the export deal gets the green light, Buick-badged Holdens could be taking to Chinese roads as soon as 2006.
Either way, booming car sales across Asia mean there are many potential export possibilities for Holden.
Korean company Daewoo, now part of the GM family, is another brand under which the Australian manufacturer's vehicles could ultimately be sold.
Watch this space.
Holden is on track to become a vital part of General Motors' push into the growing Asian car market, a move that could result in Australian-designed cars being sold in China within a few years.
General Motors Asia-Pacific president Fritz Henderson, in Australia last week, says any car company with aims of global success will need to have a strong Asian presence.
"The game for outright market leadership will be played out in Asia," says Henderson, who believes the Chinese market will pass sales heavyweight Japan "before the end of the decade".
GM already has a presence in China with Buick and some GM-backed local brands but is planning a "multiple brand strategy" that will eventually see Chevrolet, Cadillac, Saab and Isuzu sold there as well.advertisement
advertisement
Significantly for Australia, Henderson says Holden – which already exports Commodores, Statesmans and Monaros to the Middle East and is also on track to send Monaros to the US (badged as Pontiac GTOs) from later this year – is in line to play a significant role in GM's Asian expansion.
"Holden's position in GM's Asia-Pacific strategy, outside of Australia, will play out over the next few years," says Henderson. "The GTO program and its success will be watched very carefully."
Just what Holden will contribute to GM's Asian assault is still to be determined. Henderson, though, points to a gap for a Commodore-based vehicle in the Buick range in China, which currently consists of the Regal, a large front-wheel-drive sedan.
"You might see a Holden badged as a Buick," says Henderson, giving clues that the long-wheelbase Statesman could be just the right product to complement the Regal in the Buick line-up in China.
"It could come in above it in terms of size and positioning."
Before GM makes any decision, however, it will consider all of its options, such as whether to import cars from Australia fully built-up, assemble them in China or built them there from scratch.
"In order to be meaningful in China you need to be local," says Henderson.
"There is a market for imported (cars) in China but it's not very big. No decisions have been made but I will say this is something we are actively looking at because we think there is a position for both (Buick and Holden) products in the market."
If the export deal gets the green light, Buick-badged Holdens could be taking to Chinese roads as soon as 2006.
Either way, booming car sales across Asia mean there are many potential export possibilities for Holden.
Korean company Daewoo, now part of the GM family, is another brand under which the Australian manufacturer's vehicles could ultimately be sold.
Watch this space.
Building in China for China is not something new.
In the late 90's I listen to Michael Dell talk about China, words along the lines of... China has such high import tax, we are going to build a manufacturing plant in China and sell direct to China.
Dell certainly planning on China's economic boom many years ago.
GM are probably looking at the same issues of tax and logistics.
In the late 90's I listen to Michael Dell talk about China, words along the lines of... China has such high import tax, we are going to build a manufacturing plant in China and sell direct to China.
Dell certainly planning on China's economic boom many years ago.
GM are probably looking at the same issues of tax and logistics.
Damn, I had to read the registration rules again??? Was that right?
I believe a lot of the smaller Holdens that are currently imported from Europe (Corsa/in Oz it is called a Barina) are going to now be imported from Korea as they own Daewoo. I have noticed that there are a few badged as Chverolets in Europe. I will be able to advertise my car as a DaewooMobile!!!
I believe a lot of the smaller Holdens that are currently imported from Europe (Corsa/in Oz it is called a Barina) are going to now be imported from Korea as they own Daewoo. I have noticed that there are a few badged as Chverolets in Europe. I will be able to advertise my car as a DaewooMobile!!!
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