AML - NEW UK SALES
Discussion
Can any of you please help with translation ?
Somewhere on this website, there might be information listing Aston Martin sales of each model in China.
https://www.zhongche.com/choose/b6/
Jon, you are quite correct. My wife has kindly translated.
The sales can be broken down into 3, 6 or 12 months.
For example, the Vantage sold 81 units over 12 months in 2021.
The DBS sold a mere 11 units.
DB11 194 units.
DBX 606 units.
In this context, the DBX appears relatively successful.
As a comparison, Range Rover sold 12000+ units, Porsche sold 29000+ Cayennes. And, Bentley sold 1705 of their SUV.
Interestingly, Bentley sold 741 of their GT.
To penetrate the Chinese market AM need to up the luxury in their core sports car models....and a bit of luck.
The sales can be broken down into 3, 6 or 12 months.
For example, the Vantage sold 81 units over 12 months in 2021.
The DBS sold a mere 11 units.
DB11 194 units.
DBX 606 units.
In this context, the DBX appears relatively successful.
As a comparison, Range Rover sold 12000+ units, Porsche sold 29000+ Cayennes. And, Bentley sold 1705 of their SUV.
Interestingly, Bentley sold 741 of their GT.
To penetrate the Chinese market AM need to up the luxury in their core sports car models....and a bit of luck.
Edited by AlexT on Wednesday 19th January 13:06
oilit said:
3000 dbx sold, 600 in china, 255 ish in the uk,
Where did the other 2000 go ? (Numbers rounded)
Where did the other 2000 go ? (Numbers rounded)
We won't know until the company results are announce in February.
However, there are 123 new DBXs now advertised for sale by dealers in the USA.
They would count as (whole)sales to AML of course.
We must remember though, that many customers there like to buy immediately from dealer stock, so rather different from UK customers, who usually choose their own specification then wait.
US dealer stock tends therefore to be higher than UK and our American friends have also said, that there is usually additional dealer stock which is not advertised.
Edited by Jon39 on Wednesday 19th January 17:15
AlexT said:
Jon, you are quite correct. My wife has kindly translated.
That is great Alex. Please thank your wife very much.
That website will enable us to follow the sales figures earlier.
The 12 month figures are ideal. We presume the source is accurate, but anyway AML should be announcing some annual figures for China, so we can check then. I would guess those website figures might be rather like the DVLA here, ie. new vehicle registrations, therefore Retail, not Wholesale to dealers (as issued by AML).
I don't know what AML were hoping for, but maybe 606 for DBX might be considered a good start. Of course AML have said from the beginning, that the DBX is mainly aimed at the US and China markets.
China is the reason luxury car makers have invested so heavily in 4.0 litre engines in recent times. Important growth market. Since 2008, anything over 4.0 litre has the highest tax penalty (I think its 40%). So we can can probably guess that the DB11's are mostly V8's and hence the low uptake of DBS.
Djit said:
China is the reason luxury car makers have invested so heavily in 4.0 litre engines in recent times. Important growth market. Since 2008, anything over 4.0 litre has the highest tax penalty (I think its 40%). So we can can probably guess that the DB11's are mostly V8's and hence the low uptake of DBS.
Ah that would make sense ref DBS - the vantage sales are lower and the V12 i guess wont fix that problem in China.I was looking at the new Bentley on the home page of the PH website this morning and the interior just looks so much more opulent - if its the look of quality and refinement one is seeking then i am guessing Bentley win - esp the rotating screen - I really like that as an analogue kind of generation.
oilit said:
I was looking at the new Bentley on the home page of the PH website this morning and the interior just looks so much more opulent - if its the look of quality and refinement one is seeking then i am guessing Bentley win - esp the rotating screen - I really like that as an analogue kind of generation.
Interior looks lovely but it should be called the Flying Brick ... its an ugly brute isn't itA while ago there were questions about DBX and Vantage F1 numbers.
The DVLA have now published Q2 and Q3 for 2021.
Remember these are only UK new registrations.
DBX
2020 Q3 = 68
2020 Q4 = 106
2021 Q1 = 93
2021 Q2 = 76
2021 Q3 = 86
Vantage F1 Coupe
2021 Q2 = 5
2021 Q3 = 18
Vantage F1 Roadster
2021 Q3 = 3
Out of all the cars registered in the UK, nearly 10% are currently for sale on Autotrader, which in my opinion, is a fairly small amount given that dealerships have their demonstrators listed. Lowest price appears to be £145k, but if there is an escalation of war in the world,this could change dramatically. Always ready to listen to everyone else’s thoughts!
paulbirkin said:
Out of all the cars registered in the UK, nearly 10% are currently for sale on Autotrader ...
Here are two DBX cars, or are there four DBX cars (2021 and 2022).
Quite a puzzle.
Reminds me of the cups and balls magic trick. 3 cups, 3 balls (but you actually need 4 balls to complete the trick).
.......................................................................................................................
January 2021, Listed on Pistonheads.
.......................................................................................................................
Dealer website today.
krisdelta said:
Interesting the newer ads show them to be 2022 reg cars… I’d not want those two on my balance sheet, it’s cheaper to buy new from factory, surely?
Wonder if they bought two early cars hoping to 'flip'. I suppose it does show loyalty to their local economy, because they were built nearby.
New DBX buying following launch did not involve a long wait, or additional premium pricing, so who would buy from an independent dealer?
No reduction in price yet though.
Jon39 said:
Wonder if they bought two early cars hoping to 'flip'. I suppose it does show loyalty to their local economy, because they were built nearby.
New DBX buying following launch did not involve a long wait, or additional premium pricing, so who would buy from an independent dealer?
No reduction in price yet though.
What difference would it make buying through a lease company as the manufacturer warranty is still effective. Maybe the coffee isn’t quite as good?
M1AGM said:
Looks more like a leasing company having an agreement to buy a number of vehicles up front. These companies do this all the time. Negotiate a bulk deal with the manufacturer, get a discount, lease at just below the usual market rate due to the discount, maybe even have a guaranteed buyback clause back to AM at the end, or retail them. I know this happens with other manufacturers like JLR.
What difference would it make buying through a lease company as the manufacturer warranty is still effective. Maybe the coffee isn’t quite as good?
What difference would it make buying through a lease company as the manufacturer warranty is still effective. Maybe the coffee isn’t quite as good?
Oh I see, but very difficult for me to understand in this instance, how a profit is made. Trade cost of the pair might have approached £300,000.
Judging by the advert details, neither car has moved even one mile for over a year.
Their asking prices in January 2021, which might be full RRP, are exactly the same now, even though (if the same cars) they are now one year old cars.
The difference of course buying a new (in stock) car at full price from a non-MD, is that you forfeit the opportunity to specify everything to your own preference.
Jon39 said:
M1AGM said:
Looks more like a leasing company having an agreement to buy a number of vehicles up front. These companies do this all the time. Negotiate a bulk deal with the manufacturer, get a discount, lease at just below the usual market rate due to the discount, maybe even have a guaranteed buyback clause back to AM at the end, or retail them. I know this happens with other manufacturers like JLR.
What difference would it make buying through a lease company as the manufacturer warranty is still effective. Maybe the coffee isn’t quite as good?
What difference would it make buying through a lease company as the manufacturer warranty is still effective. Maybe the coffee isn’t quite as good?
Oh I see, but very difficult for me to understand in this instance, how a profit is made. Trade cost of the pair might have approached £300,000.
Judging by the advert details, neither car has moved even one mile for over a year.
Their asking prices in January 2021, which might be full RRP, are exactly the same now, even though (if the same cars) they are now one year old cars.
The difference of course buying a new (in stock) car at full price from a non-MD, is that you forfeit the opportunity to specify everything to your own preference.
My personal opinion on these lease brokers is that they work on the basis that some people will not wait and want a car now, will pay monthly to drive it around, specific spec isn’t a consideration as long as the exterior and interior colours are mainstream/en vogue, user moves on to another vehicle in a year or two.
Interesting example you have highlighted.
Andy Palmer spoke about the 2018 Vantage having a more radical design, to attract 'new younger customers'.
I know a few high income youngsters, but their financial priorities are home and family. They do not want to waste their money on depreciating £140,000 sports cars. So how many younger customers are there for new Aston Martins ? After 4 years in production, I think we now know the answer to that.
Judging by the following recent comment, Aston Martin have at last worked out the reality;
"F1 is the entry point into Aston Martin, helping us to tap into younger audiences who might not be able to afford a road car now, but are
'the customers of the future'.
https://www.thedrum.com/news/2022/03/15/aston-mart...
Jon39 said:
Andy Palmer spoke about the 2018 Vantage having a more radical design, to attract 'new younger customers'.
I know a few high income youngsters, but their financial priorities are home and family. They do not want to waste their money on depreciating £140,000 sports cars. So how many younger customers are there for new Aston Martins ? After 4 years in production, I think we now know the answer to that.
Judging by the following recent comment, Aston Martin have at last worked out the reality;
"F1 is the entry point into Aston Martin, helping us to tap into younger audiences who might not be able to afford a road car now, but are
'the customers of the future'.
https://www.thedrum.com/news/2022/03/15/aston-mart...
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