AML - NEW UK SALES

[Jon39]

At intervals I revive this subject, but last year made the mistake of including '2016' in the topic title.
I don't think I can edit that title now, so am having to start a fresh topic.
This link leads to the discussion last year.

https://www.pistonheads.com/gassing/topic.asp?h=0&...

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For the first half of 2017, UK new Aston Martin registrations have exceeded the whole of 2016.

2016 Jan to Jun = 467
2016 Jan to Dec = 906
2017 Jan to Jun = 982

[Graze01]

Jon

Am I right in understanding the target is 3500 pa or is that worldwide?

Graeme

[Jon39]

Graeme,

I don't know anything about targets, but as you have mentioned 3,500, you must be thinking total production.

The 2016 total production figure (announced by AML) was 3,687.

[RobDown]

That is a very substantial increase.

I can only think that the mix of sales must have shifted back towards the UK, because otherwise it would be implying global sales of 4-4.5k in 6 months, which is surely pushing the boundaries of production capacity?

[nickv8]

Jon39 said:

For the first half of 2017, UK new Aston Martin registrations have exceeded the whole of 2016.

2016 Jan to Jun = 467
2016 Jan to Dec = 906
2017 Jan to Jun = 982

Thanks for posting Jon - interesting and congrats to AM! This sort of success only follows a lot of dedication and hard graft which needs recognition.

[RobDown]

First quarter sales were 1203 cars (they have a slightly accountancy way of recognising sales). But if we double that up for the first half it would suggest UK has indeed increased its share

I'm guessing early DB11 deliveries were skewed to the UK then?

[RL17]

1318 at end of October for UK registrations up 86%

https://www.smmt.co.uk/vehicle-data/car-registrati...

[Jon39]

Reg,
Yes, great progress this year at Gaydon.

Jonby and others have been talking about APs strategy, of having strong demand for the most recently introduced models.
If anyone has the time, I had the idea that we could compile data of the early quarters, UK new registrations for the DB9 and V8V.
Then compare that with the latest introductions. We would then spot the inevitable quarter, when demand for DB11 begins to slow.
It should eventually indicate, whether the DB11 has had greater initial UK sales momentum, than the DB9.

[Jon39]

The January 2018 UK registration figures were released yesterday.

Aston Martin
January 2017 = 189
January 2018 = 100

Philip O's excellent chart, reveals clearly the importance of just two models, in the 2004 onwards period.
Sales of DB9 and Vantage far exceeded those of other models, and the Company moved into profitability.

As we know, a succession of new models are planned, but with most of those expected to be high value, the DB11 and new Vantage will once again be the important core models numerically.

As AP has already explained, the DBX is probably going to be crucial to the success of the 'Second Century Plan'.
We don't know worldwide DB11 sales, but in the UK, it is possible that DB9 might be ahead.

Certainly not an easy business, but we all hope for success.





UK SALES

	QUARTER			1	2	3	4				1	2	3	4				1	2	3	4				1	2	3	4
DB9		(2004)		7	45	170	108		(2005)		378	429	331	117		(2006)		248	222	220	100		(2007)		293	236	169	146
DB11		(2016)					109		(2017)		352	186	124			(2018)							(2019)

( source DVLA )

Edited by Jon39 on Tuesday 6th February 20:20

[Jon39]

According to the Society of Motor Manufacturers and Traders, these are the new UK registrations for Aston Martin.

	2017	2018
January	189	100
February	31	18
Total	220	118

The February figures are always low, I suppose buyers delay until March to have the latest registration for six months, but can just 18 new cars really be right for the UK market?

[PatCub]

http://www.cityam.com/281623/aston-martin-pole-pos...

Aston Martin in pole position as world's fastest growing car brand

James Bond's carmaker of choice Aston Martin saw its brand value grow by 268 per cent in 2018.

The spectacular growth saw it top the table as the fastest growing car brand in the world in 2018 with a brand value of $3.6bn (£2.6bn), according to a report by research organisation Brand Finance.

The British luxury sports carmaker, which produces model such as the £147,900 DB11, delivered its first profit for a decade last year.

It is also set to benefit from the Brexit-related devaluation of the pound which will make its cars more affordable for international buyers.

Brand Finance CEO David Haigh said: Exploiting one of the strongest series of planned model launches in the sector, Aston Martin is now a darling for investors and a brand that Britain should be proud of.”

[RL17]

Jon39 said:

The February figures are always low, I suppose buyers delay until March to have the latest registration for six months, but can just 18 new cars really be right for the UK market?

Dealer I spoke too agreed they didn't have much to physically sell in this period as new Vantage yet to come on stream and Vanquish was a run out special - so is this mainly reduced DB11 coupe sales (a few Volantes yet?) and would assume a few V8Vs and V12Vs being sold this time last year.

Hopefully the above rather than dealers having to much registered new cars to sell/push out the door & hopefully other markets going well?

[Jon39]

The UK new car registration figures for March were released today.
February is usually weak, because many car buyers like to wait for the registration change, making March one of the peak sales months.

I have no knowledge of AML's sales plans, but with a 46% decline from last year, possibly there might be some concerns.
Obviously few Vantage sales in the first quarter of 2018, pending the new model, but it does now appear that UK sales of the DB11 are fewer than those of the DB9, in a comparable period.

ASTON MARTIN UK ONLY

MARCH 2018 = 229
MARCH 2017 = 425

YEAR TO 31st MARCH 2018 = 347
YEAR TO 31st MARCH 2017 = 645

[Wayne95]

Jon39 said:

The UK new car registration figures for March were released today.
February is usually weak, because many car buyers like to wait for the registration change, making March one of the peak sales months.

I have no knowledge of AML's sales plans, but with a 46% decline from last year, possibly there might be some concerns.
Obviously few Vantage sales in the first quarter of 2018, pending the new model, but it does now appear that UK sales of the DB11 are fewer than those of the DB9, in a comparable period.

ASTON MARTIN UK ONLY

MARCH 2018 = 229
MARCH 2017 = 425

YEAR TO 31st MARCH 2018 = 347
YEAR TO 31st MARCH 2017 = 645

That's quite a drop off, do you have model breakdown and average price per car? Not having the Vantage shipping yet must have an impact with few of the old model being delivered. However I would suspect the old model average price is much higher than before with the AMR cars shipping

[Jon39]

Wayne95 said:

That's quite a drop off, do you have model breakdown and average price per car? Not having the Vantage shipping yet must have an impact with few of the old model being delivered. However I would suspect the old model average price is much higher than before with the AMR cars shipping

The UK model information from the DVLA lags way behind the monthly registration figures from SMMT, so we do not yet know the latest model breakdown, Wayne. I don't think the 4th quarter of 2017, has yet been put online by the DVLA.
Further up this page, there is some model information for the DB11.

No idea about price per car. AML have only occasionally mentioned an average price, but being a private company, not many details such as that are revealed. I don't think an average price is regularly stated in their annual accounts ( the Companies House return ). 

[jonby]

On the face of it, those are potentially alarming figures, although would be potentially less alarming if we had the context of global sales figures

It's worth noting of course that a number of cars have a 2-3 week delay these days between arriving at dealer and being registered, whilst dealers fit accessories (particularly in the instance of AMR), then detailing, then PPF are applied before then being registered. And a fair few cars have been delayed in production by a few weeks - Ian & Graham for instance would have expected their cars to have been registered by now and my car, which I had at one stage hoped to be registered on March 1st, was actually registered on march 24th

So will be interesting to see if the spike normally experienced in March actually falls over into April for registration dates, even if from Aston's point of view they legitimately count as march sales

[Jon39]

jonby said:

On the face of it, those are potentially alarming figures, although would be potentially less alarming if we had the context of global sales figures

Yes, it is annoying Jonby, that we can only obtain detailed information for the UK market.

I came across this website recently.
http://raycee1234.blogspot.co.uk/2016/09/aston-mar...

The figure shown for the UK is correct, but as for the other countries , who knows.
There is another page for earlier years, but the links are not very easy.
China is commented upon for being missing I think, but AML do occasionally announce figures for China.
Interesting how in some countries only a few cars are sold. Presumably there cannot be dedicated AM dealers in those places.

[AdamV12V]

The whole UK car sales market was down 19.7% in March, so puts a little context on the AM figures.

BBC News: UK car registrations plunge in March

[RobDown]

The Japanese Automobile Importers Association also have monthly sales figures. I’ll do some digging and see what others I can find

[indapendentlee]

There are model mix issues here that make it look worse than it is. DB11 is the main thing going down the line and the UK was first to receive them (in Q1 last year mostly), Volante is now fully into build too - most of which go outside the UK.

When Vantage starts production in June the rest of the year will re-balance things I would expect!

Nothing to panic about just yet imho.