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..... I actually think that due to the dire situation of AMLs cash flow, they probably did not have that many choices. The whole idea of using fresh cash to buy out the bonds only works if the return prospects of that new cash are higher than the cost of capital of the bonds. I don’t see that in the present scenario.
An existing rumour has popped up again.
Mercedes leave F1 at the end of 2020.
Perhaps remain as an F1 engine supplier to other teams.
Toto Wolff joins with Lawrence Stroll (and perhaps Aston Martin) to buy the Mercedes F1 team.
https://www.autocar.co.uk/car-news/motorsport/merc...
Can you imagine Aston Martin becoming even further involved in a sport, where the teams spend hundreds of £ millions every year ?
Jon39 said:
An existing rumour has popped up again.
Mercedes leave F1 at the end of 2020.
Perhaps remain as an F1 engine supplier to other teams.
Toto Wolff joins with Lawrence Stroll (and perhaps Aston Martin) to buy the Mercedes F1 team.
https://www.autocar.co.uk/car-news/motorsport/merc...
Can you imagine Aston Martin becoming even further involved in a sport, where the teams spend hundreds of £ millions every year ?
Jon39 said:
Can you imagine Aston Martin becoming even further involved in a sport, where the teams spend hundreds of £ millions every year ?
Edited by murphyaj on Wednesday 29th January 14:39
Thank you. Yes, understand the concept. As long as AML don't get sucked in to do more spending, it might be beneficial.
AP has had a long and close relationship with Red Bull F1 Racing. It goes back before his AML days (Infiniti sponsored Red Bull).
The rumour idea would presumably have to mean a break with Red Bull F1.
F1 has lost its allure. It is no longer relevant in today’s world. Shipping hundreds of containers around the world to stage 2 day events in polluted cities run by oligarchs is no longer flavour of the day. I believe in the Mercedes rumour. I don’t see how the F1 business fits their imposed environmental credentials any longer. It’s going out of fashion fast. For AML to be associated with that circus given their dire financial situation makes little sense and I think only few people would mourn them cutting the ties in 2020.
hornbaek said:
F1 has lost its allure. It is no longer relevant in today’s world. Shipping hundreds of containers around the world to stage 2 day events in polluted cities run by oligarchs is no longer flavour of the day. I believe in the Mercedes rumour. I don’t see how the F1 business fits their imposed environmental credentials any longer. It’s going out of fashion fast. For AML to be associated with that circus given their dire financial situation makes little sense and I think only few people would mourn them cutting the ties in 2020.
Surprisingly (it surprised me anyway) F1 is growing it's audience right now. It may be dwindling a little here in the UK, in large part due to the fact only highlights are available on free-to-air TV, but F1 is a global sport. In 2019 the cumulative global audience across all GP grew by 9% year-on-year, the highest total since 2012. An estimated 400m unique viewers watched at least one GP in 2019, with the Italian GP alone watched by 112m globally. It's worth bringing up that F1 has committed to making the race events themselves (including all the set-up and transportation) carbon neutral by 2030.I 100% agree that they have issues to overcome, especially with younger audiences. Sustainability is a big one, as is the move to racing in empty stadiums in autocratic counties rather than historic tracks. Like you, I find the Merc rumour quite believable, as it might not fit their image any more. I also agree that any involvement in F1 beyond simply branding would be an unnecessary and wasteful distraction for AML. I just wanted to add some context that shows F1 is still very much a powerful marketing tool, one which could tempt some of the potential investors.
murphyaj said:
It's worth bringing up that F1 has committed to making the race events themselves (including all the set-up and transportation) carbon neutral by 2030.
I just wanted to add some context that shows F1 is still very much a powerful marketing tool, one which could tempt some of the potential investors.
I just wanted to add some context that shows F1 is still very much a powerful marketing tool, one which could tempt some of the potential investors.
The sponsors used to say 'win on Sunday, sell on Monday'. Yes, certainly can be an image booster, as long as money they don't have is not used. We dont know how much is being spent now, as title sponsor of Red Bull F1, and running the WEC sports car team.
I sometimes wonder about all these statements about becoming carbon neutral by a particular date.
Does that mean transporting ten teams cars, equipment and staff repeatedly around the world, in electric planes powered by windmills? Or does it mean carry on as now, but plant some trees?
The Sainsburys CEO has just made one of these statements. He explained about using energy saving light bulbs and different refrigerant in the freezers. He is leaving in a few months anyway, so won't be there to keep his promise.
Jon39 said:
I sometimes wonder about all these statements about becoming carbon neutral by a particular date.
Does that mean transporting ten teams cars, equipment and staff repeatedly around the world, in electric planes powered by windmills? Or does it mean carry on as now, but plant some trees?
When I heard Chris Evans explaining how he was making the CarFest events 'carbon neutral' it was just taking a percentage of the ticket price to 'allegedly' plant some trees somewhere, or basically paying one of the many 'Ecco' carbon offsetting companies which to me seem about as legitimate as the companies selling land on the moon, naming stars, or peerages for a remote part of Scotland.Does that mean transporting ten teams cars, equipment and staff repeatedly around the world, in electric planes powered by windmills? Or does it mean carry on as now, but plant some trees?
I personally find it such a tenuous link between F1 and the cars we buy. Not being able to watch F1 on my TV (that already has a couple of subscriptions I think) its difficult to get enthused about it - they aren't creating new fans as you need to cough up before you can get into it.
Does anyone really buy a Mclaren as they have links to F1 - much more to worry about surely?! Aston in my view should focus on core models and getting them as right as they have the DBX - class leading gear that people love inside and out and whilst behind the wheel. F1 has peaked long ago IMHO and now the zeitgeist is elsewhere.
Does anyone really buy a Mclaren as they have links to F1 - much more to worry about surely?! Aston in my view should focus on core models and getting them as right as they have the DBX - class leading gear that people love inside and out and whilst behind the wheel. F1 has peaked long ago IMHO and now the zeitgeist is elsewhere.
Jon39 said:
I sometimes wonder about all these statements about becoming carbon neutral by a particular date.
Does that mean transporting ten teams cars, equipment and staff repeatedly around the world, in electric planes powered by windmills? Or does it mean carry on as now, but plant some trees?
It is, at least in part, the latter. BBC had an article on this recently: https://www.bbc.co.uk/news/business-51226066Does that mean transporting ten teams cars, equipment and staff repeatedly around the world, in electric planes powered by windmills? Or does it mean carry on as now, but plant some trees?
BBC said:
The sport will also continue to fly its operation around the world, and while Mr Gangakumaran says its absolute carbon footprint will decrease, it will have to rely on some carbon offsetting.
That's a side point though. I have to agree with the sentiment that the logic for boosting image and sales via F1 is not what it was 15 years ago. For the reasons others have already given, the young buyers that Aston needs to tempt are largely not F1 fans. How many suburban housewives are going to buy a DBX because the car Valtteri Bottas drives has Aston Martin on the side? McLaren and Ferrari are very different car companies, and even then I question how much the F1 team really drives sales. Ferrari haven't won a title in 12 years but it doesn't seem to have dented their appeal.YKnot said:
Have you lost much or just bought in ?
I will buy in but not TIL I think it’s bottomed out. I called it earlier in this thread and that price was 375p.I also said no big investment until we see how the DBX is actually selling. The “Experts” decried me but to date I’m still waiting and standing by my prediction.
raceboy said:
That coupled with ‘Brexit Day’ tomorrow....I’d normally have a little flutter at £4 hoping to see £5 in a week or two, quick in and out, but not sure what the predictions are for the market tomorrow/Monday
They have dipped to £3.90 earlier in the month.
....and where would your stop be ?They have dipped to £3.90 earlier in the month.
Seems that either Geely/Stroll get an Aston at current valuation, or they go bust.
Thankyou4calling said:
YKnot said:
Have you lost much or just bought in ?
I will buy in but not TIL I think it’s bottomed out. I called it earlier in this thread and that price was 375p.I also said no big investment until we see how the DBX is actually selling. The “Experts” decried me but to date I’m still waiting and standing by my prediction.
Called it, knew it......
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