DBX sheds some disguise

DBX sheds some disguise

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Discussion

avinalarf

6,438 posts

143 months

Saturday 19th October 2019
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Jon39 said:

You are making very sensible and serious comments Steven.

I am missing your jokes and subtle humour. Do hope you are not thinking of changing your username.
You're are correct Jon, I am in a serious and reflective mode Jon.
The huge drop in the AM share price, the borrowing at high rates of interest, plus the heavy reliance on very good DBX sales makes for an uncertain future for AM.

Several years have passed since I adopted my username and many new contributors to this forum are unaware of the banter I enjoyed with previous contributors.

Many of these previous contributors have either left the AM fold, are serving long prison sentences, or have died.

I'm pleased to say that my Ladyboy enterprise is still thriving and now that gender fluidity is a thing, "woke" is I believe the new terminology, I'm just putting the final touches to a Boylady enterprise.
I'm trying my best to accommodate to all tastes and not discriminate.

As for a new username to reflect this serious alternative alter ego how about "avinamoment" ?
Other suggestions are welcomed, none of which should be "avinapop".

Jon39

12,856 posts

144 months

Sunday 20th October 2019
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wink



hornbaek

3,679 posts

236 months

Sunday 20th October 2019
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Looks a bit like the Maserati Levante which is a pretty car. I’m due to change my RR which has now done 75000 miles in 4 years. The RR package is very difficult to beat as I am not really interested in sports car performance by an SUV. For me usability and comfort are more important than overall performance, as an SUV will always be a compromise over a real sportscar or even a quick station car.

shinjuku

476 posts

82 months

Monday 21st October 2019
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I just don't get the market love for these. Give me a nice estate any day.

But then, I am not the market. Aside from the older RR, I just don't like these "SUVs". Having said that, perhaps it will compete with the Cayenne/Macan, Urus, Bentley whatever, etc

Speedraser

1,657 posts

184 months

Tuesday 22nd October 2019
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avinalarf said:
... here we have a SUV with a rather traditional interpretation of AM styling looking a lot like the old Vantage on steroids...

Edited by avinalarf on Saturday 19th October 21:28
This is, by far, the most horrible thing EVER said about the looks of the previous Vantage!

I don't think the DBX looks anything like the old Vantage, whether or not steroids are involved. The DBX seems to be decent-looking -- for an SUV -- but it's no beauty! I still hate it on principle, though I hope it makes money. I understand that the plan for Lagonda is all-electric, but I still think the DBX would be the perfect re-launch vehicle for Lagonda -- Lagonda would be SUVs and sedans, leaving Aston Martin as a maker of sports cars and GTs.

JohnG1

3,472 posts

206 months

Tuesday 22nd October 2019
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Speedraser said:
avinalarf said:
... here we have a SUV with a rather traditional interpretation of AM styling looking a lot like the old Vantage on steroids...

Edited by avinalarf on Saturday 19th October 21:28
This is, by far, the most horrible thing EVER said about the looks of the previous Vantage!

I don't think the DBX looks anything like the old Vantage, whether or not steroids are involved. The DBX seems to be decent-looking -- for an SUV -- but it's no beauty! I still hate it on principle, though I hope it makes money. I understand that the plan for Lagonda is all-electric, but I still think the DBX would be the perfect re-launch vehicle for Lagonda -- Lagonda would be SUVs and sedans, leaving Aston Martin as a maker of sports cars and GTs.
How many of the target market have ever heard of Lagonda?

It would be like launching a new brand and that's expensive. Hence, generate some profits from DBX and reinvest in marketing for Lagonda...

Softly, softly catchee monkey :-)

dbs2000

2,690 posts

193 months

Tuesday 22nd October 2019
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Speedraser said:
This is, by far, the most horrible thing EVER said about the looks of the previous Vantage! .
All I can see on that front end is old Vantage.
I hope it does well, the "leaked/teased" interior trim options/shots see it looking like a lovely place to spend time in. If I had the cash, I'd have one but realistically for this type of car I'd sooner an EV.

hornbaek

3,679 posts

236 months

Tuesday 22nd October 2019
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I think this whole industry is in a conundrum of self inflicted confusion which basically discourages people to make any sort of commitment in cars going forward. I walked into a JLR dealer the other day wanting to look at options for changing my Range Rover. The sales person profoundly refused to sell me the equivalent of their hybrid RR as, in his words, was a very poor execution of a Range Rover. It’s only purpose was to fill the gap in the JLR offering of a hybrid version of the RR. Basically it was 250 kg heavier due to the batteries which with a full charge would yield app 30 km of electric dring max. The rest of the time my almost 3 tonnes SUV would be driven by a 4 pot engine at max revs. No wonder he wasn’t keen on selling it and i wasn’t keen on buying into this EV crap either. So if you buy a petrol guzzling SUV you are dammed and if you don’t you are as well. I don’t think this fares well for the whole industry and i would be very reluctant to spend up to 200k on anything which could be obsolete the moment it leaves the dealership. AML might have constructed a lovely SUV but they are coming too late to the party.

dbs2000

2,690 posts

193 months

Tuesday 22nd October 2019
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Hybrids and PEVs are crap though. Full EV's that have been designed that way from the ground up are very very good.
I'm keeping tabs on Rivian as their SUV and Disco rival look appealing (if they hit their promises)

Edited by dbs2000 on Tuesday 22 October 13:26

Froomee

1,425 posts

170 months

Tuesday 22nd October 2019
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Maybe they will put an adaptation of this front on the facelifted Vantage if/when it arrives...

oilit

2,634 posts

179 months

Tuesday 22nd October 2019
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LordBretSinclair said:
Even less disguise smile
i keep seeing this when i look at that front nose-cone/light layout



Speedraser

1,657 posts

184 months

Wednesday 23rd October 2019
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dbs2000 said:
Speedraser said:
This is, by far, the most horrible thing EVER said about the looks of the previous Vantage! .
All I can see on that front end is old Vantage.
I hope it does well, the "leaked/teased" interior trim options/shots see it looking like a lovely place to spend time in. If I had the cash, I'd have one but realistically for this type of car I'd sooner an EV.
In all seriousness, I don't see the old Vantage. The DBX nose looks much more like the DB11 to me -- look at the shape of the lower corners of the grille.

Speedraser

1,657 posts

184 months

Wednesday 23rd October 2019
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JohnG1 said:
Speedraser said:
avinalarf said:
... here we have a SUV with a rather traditional interpretation of AM styling looking a lot like the old Vantage on steroids...

Edited by avinalarf on Saturday 19th October 21:28
This is, by far, the most horrible thing EVER said about the looks of the previous Vantage!

I don't think the DBX looks anything like the old Vantage, whether or not steroids are involved. The DBX seems to be decent-looking -- for an SUV -- but it's no beauty! I still hate it on principle, though I hope it makes money. I understand that the plan for Lagonda is all-electric, but I still think the DBX would be the perfect re-launch vehicle for Lagonda -- Lagonda would be SUVs and sedans, leaving Aston Martin as a maker of sports cars and GTs.
How many of the target market have ever heard of Lagonda?

It would be like launching a new brand and that's expensive. Hence, generate some profits from DBX and reinvest in marketing for Lagonda...

Softly, softly catchee monkey :-)
Probably few, but "Aston Martin Lagonda" would do the job -- and keep "Aston Martin" as a sports/GT car maker, while (re)introducing Lagonda. It is, of course, entirely possible to successfully introduce a name with ZERO name recognition -- Lexus is perhaps the best example. And yes, it wasn't cheap...

DickyC

49,838 posts

199 months

Wednesday 23rd October 2019
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The name and target market conundrum didn't stop Mercedes reintroducing Maybach.

Jon39

12,856 posts

144 months

Wednesday 23rd October 2019
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DickyC said:
The name and target market conundrum didn't stop Mercedes reintroducing Maybach.

That did not go too well. They ditched the brand (manufacturer).

Aston Martin have of course already announced, all new Lagonda vehicles will be electric only.






Edited by Jon39 on Wednesday 23 October 07:51

DickyC

49,838 posts

199 months

Wednesday 23rd October 2019
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Jon39 said:

DickyC said:
The name and target market conundrum didn't stop Mercedes reintroducing Maybach.
That did not go too well. They ditched the brand.
No, not a success but I doubt it was the unfamiliar name that led to the car's lack of sales.

Luxury Toyota: Lexus, sold itself.

Luxury Mercedes: Maybach, didn't.

Luxury Aston Martin: Lagonda, always a mystery.

Ford's solution to the problem of buyers having a ceiling to what they would pay for the blue oval in the late 80s was to buy Jaguar and Aston Martin.

DickyC

49,838 posts

199 months

Wednesday 23rd October 2019
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By coincidence, I pulled into Warwick Services - not a million miles from Gaydon - and saw what I assumed was a DBX in thin disguise.

I checked.

It was a Lamborghini Urus.

I can only apologise.

AdamV12AMR

1,380 posts

157 months

Wednesday 23rd October 2019
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DickyC said:
The name and target market conundrum didn't stop Mercedes reintroducing Maybach.
Literally the worst example you can give. All the reasons AML will not call DBX a Lagonda are the same ones that made Maybach fail. It's now a trim level on S Class Mercs...

RichB

51,647 posts

285 months

Wednesday 23rd October 2019
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AdamV12AMR said:
DickyC said:
The name and target market conundrum didn't stop Mercedes reintroducing Maybach.
Literally the worst example you can give. All the reasons AML will not call DBX a Lagonda are the same ones that made Maybach fail. It's now a trim level on S Class Mercs...
So is Maybach the worst example or the best example? confused Personally I would say Lagonda is better known then Maybach however I am glad that AML have reserved the Lagonda name for something more exciting judging by the design ideas surfacing for the Lagonda electric luxury saloon and SUV

Speedraser

1,657 posts

184 months

Thursday 24th October 2019
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If the reborn Maybach had been significantly more than a super-fancy blingy S-Class with a huge price premium, it may have succeeded.