Can Aston Martin Survive in the Electric Vehicle Era?
Discussion
Jon39 said:
Not down, M1AGM.
That is the interesting point and why I posted. The Battery EV category was alone, in being down during December.
For full year, only the diesel categories were down.
EDIT - I have just spotted the reason.
As mentioned in my post above, it is due to Tesla. They seem to supply in batches, which vary monthly.
December 2022 = 16,368.
December 2023 = 5,517.
Edited by Jon39 on Friday 5th January 17:21
M1AGM said:
Interesting and thanks for correcting me. Is there a source for these data tables? Apologies if I missed it.
Yes, M1AGM. The Society of Motor Manufacturers and Traders publish the information shortly after the beginning of each month.
https://www.smmt.co.uk/vehicle-data/car-registrati...
They obtain the data from the DVLA.
When you touch/click the Brand tabs, you won't find Aston Martin. It used to be shown, but soon after the company flotation, the figures ceased to appear. I don't know why. Other public companies are included. Even Fisker has now appeared for the first time in December.
The DVLA publish much more detailed information, down to individual model level, quarterly.
The annoying point is, they take ages to make each update available.
I did a quarterly comparison, (first month of production onwards) using that data, between 2005 to 2018 Vantage and the successor, also between the DB9 and DB11. When I put the early reports on here, it was not too well received. I think it was suggested that the comparisons were unreasonable, or something. I was only quoting facts.
With all this stuff, we always have to remember, it is UK only. AML is the only source of the full figures.
Thanks for the link. I noticed an article link on the same page which led to this:
https://www.smmt.co.uk/2024/01/new-car-market-deli...
Some snippets:
Growth was driven entirely by fleet investment as the previous year’s supply constraints faded and helped fulfil pent-up demand. Fleet deliveries rebounded by 38.7% year on year, while business registrations, a small proportion of the market, fell by -1.5%. Private consumer demand remained stable at 817,673 units after a strong recovery in 2022, with cost of living pressures and high interest rates constraining growth. While the overall new car market remains -17.7% below pre-pandemic levels
Battery electric vehicle (BEV) uptake reached a record volume – up by almost 50,000 units with 314,687 new registrations. Indeed, 2023 saw more BEVs reach the road than in 2020 and 2021 combined.
Overall, BEVs accounted for one in six new cars registered in 2023, with the majority taken by business and fleet buyers who benefit from compelling tax incentives.5 In contrast, one in 11 private buyers chose a BEV.6 Since the end of the Plug-in Car Grant in June 2022, the UK is the only major European market with no consumer BEV purchase incentives – but it is now also the only market with mandated minimum targets for new ZEV registrations.
https://www.smmt.co.uk/2024/01/new-car-market-deli...
Some snippets:
Growth was driven entirely by fleet investment as the previous year’s supply constraints faded and helped fulfil pent-up demand. Fleet deliveries rebounded by 38.7% year on year, while business registrations, a small proportion of the market, fell by -1.5%. Private consumer demand remained stable at 817,673 units after a strong recovery in 2022, with cost of living pressures and high interest rates constraining growth. While the overall new car market remains -17.7% below pre-pandemic levels
Battery electric vehicle (BEV) uptake reached a record volume – up by almost 50,000 units with 314,687 new registrations. Indeed, 2023 saw more BEVs reach the road than in 2020 and 2021 combined.
Overall, BEVs accounted for one in six new cars registered in 2023, with the majority taken by business and fleet buyers who benefit from compelling tax incentives.5 In contrast, one in 11 private buyers chose a BEV.6 Since the end of the Plug-in Car Grant in June 2022, the UK is the only major European market with no consumer BEV purchase incentives – but it is now also the only market with mandated minimum targets for new ZEV registrations.
TheDeuce said:
... But there is a stigma these days with owning a 'gas guzzler', which electrification solves. ...
Don't worry about the stigma.
You just need two strips of green sticky tape.
Attach each piece to the left hand side of your car's number plates.
Should be much more economical than your idea of buying a new 3 ton Range Rover EV.
TheDeuce said:
... But there is a stigma these days with owning a 'gas guzzler', which electrification solves. ...
Stigma isn't a problem, it's an invented problem designed to make people feel guilty. Have you noticed how everything you do these days carries guilt? Well f
k it. I am quite happy to drive a car that does 20mpg because (a) I don't do much mileage (b) I haven't added extra people to the planet (c) the exorbitant tax I pay for VED and on petrol means I'm paying for nurses and teachers.I might get an EV one day, but if I do it will be because I like it
Simpo Two said:
TheDeuce said:
... But there is a stigma these days with owning a 'gas guzzler', which electrification solves. ...
Stigma isn't a problem, it's an invented problem designed to make people feel guilty. Have you noticed how everything you do these days carries guilt? Well fk it. I am quite happy to drive a car that does 20mpg because (a) I don't do much mileage (b) I haven't added extra people to the planet (c) the exorbitant tax I pay for VED and on petrol means I'm paying for nurses and teachers.I might get an EV one day, but if I do it will be because I like it
The electric lobby have my permission to shove stigma up their arses.
Don't get upset.
There is an explanation that does put everything into context.
'TheDuece' comment about stigma, first appeared on the EV and Alternative Fuels forum.
Evangelists United, I think is their team name.
They appear to be very much looking forward to the forthcoming Range Rover EV, because it will accelerste much faster than a Range Rover Sport. No mention about it having to lug around an extra ton of batteries.
PX the RR Sport and pollute the planet by having another SUV manufactured, then preach about carbon-zero and chesp home charging (with electricity that has usually been 50% generated by burning gas and coal).
Simpo Two said:
I've never quite worked out how paying more tax makes the weather better.
Our 'leaders' over here will tell you that how it supposed to work is very simple: the higher price is meant to persuade you into making choices which are more environmentally friendly (debatable at best), like heat pumps and electric cars. Unfortunately, those are even more expensive! Currently the plan doesn't seem to be working out too well: the sales figures don't lie. The solution? Double down and pass more legislation to ensure 'persuade' becomes 'force'.quench said:
Our 'leaders' over here will tell you that how it supposed to work is very simple: the higher price is meant to persuade you into making choices which are more environmentally friendly (debatable at best), like heat pumps and electric cars. Unfortunately, those are even more expensive! Currently the plan doesn't seem to be working out too well: the sales figures don't lie. The solution? Double down and pass more legislation to ensure 'persuade' becomes 'force'.
In the UK, we had a protest group who called themselves Stop Oil. It seemed to consiste of a mixture of odd-ball characters, vicars, lecturers, older women and youngsters of independent means being supported by their parents. Some drove hundred of miles to the protests in diesel vehicles. If they were true to the cause, at least they should have travelled in the style of the ancient pilgrims, who walked for days on their way to Canterbury. With the recent cold wintery weather, there have not been any of these protests. Expect they are all keeping themselves warm, with oil or gas central heating.
To make matters worse, was the weak approach by police and the courts. It is illegal to walk on our motorway roads, except in the case of a motoring emergency. The protesters repeatedly walked on to motorways, sat down and blocked the traffic, causing thousands of motorists to be stuck for hours. Instances of ambulances and ladies about to give birth were described. The wishy washy police asked the criminals, 'Would you like a cup of tea".
Can you imagine ceasing to use any oil immediately? We would instantly discover what life in the Middle Ages was like.
Edited by Jon39 on Monday 5th February 14:46
Jon39 said:
In the UK, we had a protest group who called themselves Stop Oil. It seemed to consiste of a mixture of odd-ball characters, vicars, lecturers, older women and youngsters of independent means being supported by their parents...
https://artlyst.com/news/just-stop-oil-activists-s...They need jail terms, long ones, to set an example to the other half-baked idiots.
Aston Martin now agree with the opinion expressed on this topic.
'Aston Martin puts the brakes on its new electric supercar until 2026.
Aston Martin won't sell its new electric supercar until 2026. Bosses said customers still want to hear the iconic roar of the engine.'
https://www.dailymail.co.uk/news/article-13138123/...
Jon39 said:
Aston Martin now agree with the opinion expressed on this topic.
'Aston Martin puts the brakes on its new electric supercar until 2026.
Aston Martin won't sell its new electric supercar until 2026. Bosses said customers still want to hear the iconic roar of the engine.'
https://www.dailymail.co.uk/news/article-13138123/...
You think Aston were ready to launch an EV sooner than 2026 but have put it back because of market trends and low consumer demand ?
jonby said:
Really ? That's the take ?
You think Aston were ready to launch an EV sooner than 2026, but have put it back because of market trends and low consumer demand ?
You think Aston were ready to launch an EV sooner than 2026, but have put it back because of market trends and low consumer demand ?
I did think that when I was writing my post.
Make the most of any excuse. Sounds as though not all Valhalla orders have been sold.
Originally 500 limited, later changed to 999 limited.
The article I think referred to BEV, whereas the Valhalla is expected to be PHEV.
Lucid make BEVs (but not PHEVs) and even sell a few of the cars they build.
Out of 100,000,000 vehicles in USA, Lucid managed to sell 6,001 in 2023.
I believe AML intend to use M-B PHEV tech for the Valhalla.
Will that model have an alloy tub (AML built), or carbon fibre (presumably to be made by Multimatic )?
A great looking car, but not very practical for use. Many UK roads are in a shocking condition now, how bad will they be in 2026 ?
Edited by Jon39 on Thursday 29th February 14:22
Jon39 said:
Many UK roads are in a shocking condition now, how bad will they be in 2026 ?
Roads? Who needs those?Edited by Jon39 on Thursday 29th February 14:22
Our federal (Canadian) Environmental Minister recently gave an interview in which he said, going forward, his government will not pay for any more roads to be built. Heaven knows his position on funding existing road maintenance...
Jon, you can count on your roads getting degraded at even higher rates in the future, thanks to government mandates increasing the number of heavy electric cars using said roads. Perhaps at least the UK authorities will maintain them and (heaven forbid) even build a new one, occasionally?
Jon39 said:
Aston Martin now agree with the opinion expressed on this topic.
'Aston Martin puts the brakes on its new electric supercar until 2026.
Aston Martin won't sell its new electric supercar until 2026. Bosses said customers still want to hear the iconic roar of the engine.'
https://www.dailymail.co.uk/news/article-13138123/...
I hear there is something new out there that’s half the cost, goes twice as far and more environmentally friendly, called naturally aspirated engines.
https://www.theverge.com/2024/2/22/24080220/merced...
Here is a summary of how individual manufacturers around the world, are dealing with an EV demand slowdown.
https://archive.li/YXuCJ
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff