PH Footnote: Alfa's return to the top
The Italian marque is heading back to F1 circuits next year, but that's not all it's doing to get back on track...
In fact, Aston Martin isn't just a profitable car maker. It's arguably one of the most exciting car brands on the planet, thanks to unutterably wonderful machines like the Vulcan track car and the Vantage AMR run-out specials. The DB11 is a cracker, the all-new Vantage looks extremely promising and, most notably, Aston Martin has teamed up with Red Bull and walking-talking hyper-brain Adrian Newey to build the £2.5m Valkyrie, which looks set to completely redefine the performance parameters for anything that doesn't have sponsor decals on its sides.
All this from a company that was peering over the precipice a few short years ago. To me, it demonstrates how a handful of excellent cars and a sensible business strategy can revitalise an ailing marque. But this piece isn't really about Aston Martin. It's actually about another famous old car manufacturer that has sailed extremely rough seas in recent times: Alfa Romeo.
It's been almost two decades since the marque posted a profit, but earlier this summer group CEO Sergio Marchionne predicted Alfa Romeo would sell 170,000 cars globally in 2017. That would mark a huge increase from the 73,000 units it shifted the year before, mostly thanks to the arrival of the very commendable Giulia saloon and the equally competitive Stelvio SUV.
So sales volumes look to be up. And in its latest Quadrifoglio models, Alfa Romeo has produced a pair of class-leading performance cars. On top of that it is returning to Formula 1 in 2018, albeit as a title sponsor to the back-of-the-grid Sauber team. Just like Aston Martin - which, incidentally, is making its own F1 return next season as Red Bull's title sponsor - Alfa Romeo is starting to get its mojo back.
Gives you a warm, fuzzy feeling, doesn't it? I was on the Stelvio Quadrifoglio launch in Dubai earlier this month and found myself sat opposite Alfa Romeo and Maserati engineering boss Roberto Fedeli over dinner. For the uninitiated, Fedeli is the former technical director of Ferrari, overseeing development of the 458 Speciale and the LaFerrari during a 26-year spell. Apparently, he was known as 'The Prince' back in Maranello. No wonder.
Following an 18-month stint at BMW, Fedeli moved back to Italy early last year to take the engineering reigns at Alfa and Maserati, tasked with steering them away from their relative impending crises.
Over barbecued fish and roasted vegetables he spoke candidly about a revised version of the sub-par 4C sports car, which he wants to overhaul with revised steering and suspension, and perhaps even a new engine. Alfa Romeo needs a halo car, he says, especially as it makes its return to motor racing's premier category, and an improved 4C will most likely be it. We can expect to hear more in March.
He also hinted at additional body styles for the Giulia - how about two-door Quadrifoglio, or a 510hp estate? - and a Porsche Cayenne-rivalling SUV. On a less happy note he did declare the manual gearbox to be dead, at least as far as Alfa Romeo and Maserati's performance cars are concerned. But let's not end on a downer. The most encouraging thing Fedeli said all evening was that, henceforth, his brands wouldn't even entertain bringing a new performance car to market unless he was absolutely certain it would be the very best car of its type. A very bold claim indeed. But, let's not forget, that is exactly what Alfa Romeo has just done with the Giulia and Stelvio Quadrifoglios.
Massively improved sales volumes, some genuinely brilliant cars, a return to Formula 1. But more significant than any of that is the newfound bolshy confidence, one that borders on arrogance. All of those things were unthinkable not so long ago. Alfa Romeo, like Aston Martin, looks to be back on track.
Having had to have a deposit returned on a 4C because the advertised deal was not going to be delivered upon and the lack of feedback from another dealer for a test drive on a Stelvio I fear that it may be a false dawn in the UK
Alfa Romeo in this country need to act quickly before this golden opportunity is wasted by lazy, lying and incompetent dealers
Am subscribed to the QF forum and one or two tales are worrying, but its a new car and some to be expected. my local dealers have them in, but no real specialists for maintenance or servicing, just the usual crew.
I could never own one purely because I stress over little things and I feel one might push me into eternal madness from frustration with flakey build and reliability.
Having had to have a deposit returned on a 4C because the advertised deal was not going to be delivered upon and the lack of feedback from another dealer for a test drive on a Stelvio I fear that it may be a false dawn in the UK
Alfa Romeo in this country need to act quickly before this golden opportunity is wasted by lazy, lying and incompetent dealers
There are a few excellent dealers and some totally awful, Alfa dealers - Alfa HQ are on the case and I can see that at the top, moves are being made - however those bad dealers also do good volume for Alfa, and due to that have become arrogant in their sales and service approach. I'm sure that you will see a big change in 18 months, by which time end customer experience and feedback of dealers will play a big part in the rebate dealers get.
I could never own one purely because I stress over little things and I feel one might push me into eternal madness from frustration with flakey build and reliability.
Flakey build and reliability is not a problem and better than most - its how the dealers manage things that is the problem, and that is where real improvement have to be made.
Flakey build and reliability is not a problem and better than most - its how the dealers manage things that is the problem, and that is where real improvement have to be made.
hoping the prices dont crash tbh, i think they deserve a good run
hoping the prices dont crash tbh, i think they deserve a good run
Just needs revised suspension and a better steering wheel.
Also regarding depreciation the cheapest 4c in the classifieds is 32K, not bad depreciation id say.
Just needs revised suspension and a better steering wheel.
Also regarding depreciation the cheapest 4c in the classifieds is 32K, not bad depreciation id say.
Alfa will sell less than that.
How many different sales people can you mention to, that it is the flagship saloon you are after, to which they don't come back, or you then get some 'new' sales person call up and say, I'I hear you're in the market for an Alfa?'
Dire. Sadly
But.....the dealers are shocking. I got mine from a dealer 100miles away, driving past a dealer 8 miles away, and at least one other. The supplying dealer was great, and has been great since.
The others were shocking. But then, all marque's dealers were shocking so maybe alfa aren't THAT far behind.
Central support is excellent though. Italian number, but UK based response is outstanding. Not had call to use fully, but when I almost did, they made BMW Emergency Services seems pedestrian.
I could never own one purely because I stress over little things and I feel one might push me into eternal madness from frustration with flakey build and reliability.
Flakey build and reliability is not a problem and better than most - its how the dealers manage things that is the problem, and that is where real improvement have to be made.
http://www.reliabilityindex.com/manufacturer
I can see where a next generation version could have a bit more powerful engine, suspension tweaks as mentioned above, but really the car is already great and despite any perceived warts....it is really an awesome car. When I look back at the earlier Porsche 911s I remember them with warts but today....they are the ones people want. The latest may be "improved" but often at the expense of raw enjoyment. For that reason the 4C we have now will be the one that got the formula correct mostly and is certainly a gorgeous car. Would I get the next generation....maybe but it would take a lot to get me to upgrade at this point.
I have driven all 3 of the versions of the Giulia and it is certainly a great car but not my cup of tea. I love the 4C, Lotus Elise/Exige, and Renault A10 type of cars. And for tracking the Giulia is very expensive to run. A friend has both a 4C with lots of mods and a Giulia QV with some mods. He is a very good driver and tracks nearly every weekend at many tracks. He says that his 4C is faster on most courses and very easy on consumables like tires, brakes, etc. compared to heavier cars.
I could never own one purely because I stress over little things and I feel one might push me into eternal madness from frustration with flakey build and reliability.
Flakey build and reliability is not a problem and better than most - its how the dealers manage things that is the problem, and that is where real improvement have to be made.
http://www.reliabilityindex.com/manufacturer
In the last What Car reliability survey (cars less than 3yrs old), Alfa place 5th, and the highest non-Japanese marque.
Tides are turning.
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