Discussion
GavinPearson said:
dinkel said:
Jaguar - going downhill fast
The Dollar hit Jaguar. S Type is JD Power number 1 with the least depreciation in its class.
Jaguar was ensuring Ford remained in profit. The main Jag market is the USA the dollar has now given the products a premium.
Ford will want to move the production to USA to help this. Now that would also be disastrous.
Gary
>> Edited by garyDVO on Wednesday 13th April 11:20
Ford remains in profit by selling trucks and SUVs, and loses money on Jaguar. At least that is what the NYSE analysts are being told. I believe it.
The Pound's excessive strength is not helping Jaguar but then again neither is the fact that they're not selling anything like the number of cars that they should to be efficient.
Ford Transit = 5K profit, Fiesta = £140 profit (2001) Fords biggest cash cow is ....... Ford Finance!!
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