when is the next generation coming?
Discussion
triple7 said:
But thats exactly what it is, a Ford Mondeo! Ford parts and a Jag badge!
I do like the look of them though, nice car just not enough Jag thought behind it.
I guess it was developed to create cash flow at Jag, nothing more.
>> Edited by triple7 on Friday 22 April 10:57
It shares a platform with the Ford Mondeo, they have then taken this very decent starting point and improved and refined it.
All car companies are sharing platforms-just look at the VW group!!!.
triple7 said:
I guess it was developed to create cash flow at Jag, nothing more.
I hate to shatter illusions here but Jaguar dont make cars so that a few enthusiasts can sleep easy at night knowing that "heritage" (or more accurately sentimentalism) has not been destroyed. They, along with pretty much every business, are there to make money for its shareholders.
Now if money had nothing to do with it, then we would have seen all the previous jag concept cars been developed in exclusively unprofitably low numbers. It would have been great for the Jaguar name, great for the Jaguar owners and great for the motoring industry, but would have been cr*p for the millions of shareholders wanting big returns.
But instead, to reach some sort of trade off, quality is reduced in return for higher production numbers.
xkrman said:
If you need to ask why no diesel I couldn't possibly explain!!
Small engine in the flagship sports car would be another example of diluting this once great Marque.
Seen it in the flesh - Rubbish!
Having been a Jaguar enthusiast for over 30 years I am saddened at what has happened. My local paper today reports that the 3000 + workforce at Halewood made no cars last week and are on 3 day working due to poor sales. Jaguars are aspirational products. Let's face it they are not for everyone and trying to achieve this aim has lessened the brand, perhaps irreparably!
Jaguar has had to play catch up, yes the X type isn't perfect but BMW'S first 3 series wasn't and they're just about to launch the 5th incarnation.
Ford realised that to aspire to an XJ or XK, they had to have lower rungs on the Jaguar ladder, to introduce younger people to the marque otherwise it was dead in the water. The market place has changed dramatically in the last few years. A 30 year old who until 5 year ago had no option from Jaguar, would buy Audi A4, BMW 3 or Mercedes C, by the time he's 40 he has moved up to an A6,5 or E and by late 40's A8,7 or S or their equivalent sports cars, but he won't jump to Jaguar if another brand has looked after him
for 20 years! Ford can't have 2 cottage industry car makers they already have Aston Martin, Jaguar has to sell volumes that will make a profit at the prices they charge. Hike the price of the XK, it will be out of its depth against the new Aston V8.
No diesel, no sales, no Jaguar, simple equation! Mercedes have just launched a 4 litre V8 diesel in their SL convertible , that will fly out of European showrooms, but if Jaguar wait with the XK like they did with the X and S type and not launch a diesel early in the cars life it will suffer. American car lots are currently full of unsold SUV's because they have huge V8's and a gallon is approaching $3. The American market will make or break the new coupe, it must have a smaller engine option V6 3.0 as diesel is still unattractive to the Americans, but times they are a changing. Many Amercian Jaguar owners would like to see the diesels, as mpg is becoming a serious issue in the states.
Said I would say no more on this, but can't resist.
What dominicf says just proves my point.
We should not need to talk about Jaguar in the same sentence as BMW, Audi, Mercedes or any other Eurobox.
Hell, I even saw Jaguar crowing that the S-Type had outsold some SAAB or other. So what!
Jaguar means so much more than this to enthusiasts.
If this was the future ford envisaged for Jaguar they should do the decent thing and let the marque die a honourable death rather than be debased any further.
What dominicf says just proves my point.
We should not need to talk about Jaguar in the same sentence as BMW, Audi, Mercedes or any other Eurobox.
Hell, I even saw Jaguar crowing that the S-Type had outsold some SAAB or other. So what!
Jaguar means so much more than this to enthusiasts.
If this was the future ford envisaged for Jaguar they should do the decent thing and let the marque die a honourable death rather than be debased any further.
xkrman said:
Said I would say no more on this, but can't resist. ...
Jaguar means so much more than this to enthusiasts.
If this was the future ford envisaged for Jaguar they should do the decent thing and let the marque die a honourable death rather than be debased any further.
Why cant you grasp the basic principle of a business, ie making profit? Jaguar couldnt give a sh!t what the enthusiasts think, they dont bring in the big bucks, the mass public does and the mass public will compare to BMW/Audi etc. Ford didnt buy the Jag brand to keep enthusiasts happy, they did so to make money.
>> Edited by kryten22uk on Saturday 23 April 15:29
I agree that Ford HAVE improved the JAGUAR brand,
There's no doubt.
Why the hell it could not have been done before is:...................? management?
I fear for the future though, I think it will go the way of "Rover"
............... Yes!Imagine that!
Jaguar becoming "Chinese?" .................. I guess that some "right wing" folks will sell anything to make a profit!
There's no doubt.
Why the hell it could not have been done before is:...................? management?
I fear for the future though, I think it will go the way of "Rover"
............... Yes!Imagine that! Jaguar becoming "Chinese?" .................. I guess that some "right wing" folks will sell anything to make a profit!
xkrman said:
Jaguar means so much more than this to enthusiasts.
If this was the future ford envisaged for Jaguar they should do the decent thing and let the marque die a honourable death rather than be debased any further.
I'm a life long jaguar enthusiast, but I don't want it consigned to history as it appears MG and Rover are about to be. I want to continue to buy Jaguars and in todays 'REAL WORLD' a manufacturer cannot rely on one or two models, if they are selliing in a world market.
The jaguar marque was debased when BL had it 30 plus years ago, the XJ and XJS produced during that period were terrible, great cars terrible build and reliability the worst. Rose tinted specs view of Jaguar history stopped shortly after the launch of the XJ in 1968, sadly until Ford came along it looked like a long slow death!
Ford have spent millions on Jaguar and todays range tops a lot of build and reliability charts. The range needs to look forward in new design, the retro look hasn't worked, the new XJ brilliant car but bodied in a design that dates back to the original XJ of 1968, the X and the S all suffer the retro look.
The new XK looks modern great, I don't want the grandson of the E type. Nor does the America market which is and always has been so crucial to Jaguars survival.
Remember Jaguar,Land Rover, MG and Rover all belonged to BL, fortunately when that motoring nightmare was broken up, Jaguar and Land Rover have ened up with Ford and at the present seem to have a future, we all know the fate of the later two.
>> Edited by dominicf on Monday 25th April 13:28
4WD said:
Domi, you make some sense. However they should build a boxter to hook young buyers. I'd say building an estate diesel mondeo is not a valid excuse. It's just pure laziness and they have ruined the brand for good.
Very good point 4WD-but why cant they do both-have a 3 series competitor and a boxter competitor.
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