Discussion
I only learned yesterday what this term means, so you can guess my level of expertise. I've been approached to take over a small company, which compliments my existing business really well. It doesn't rely wholly on its website, but it's quite important to the trade, and has slipped down the ratings over the last few years quite significantly. Happy to PM the links to anyone who has time to advise, but before I pursue this whole thing any longer I like a bit of advice as to whether this problem
Can be solved with a bit of time & re-design, or needs a load of money thrown at it ! Thank you.
Can be solved with a bit of time & re-design, or needs a load of money thrown at it ! Thank you.
SEO isn't just about keywords and sentences. It's also about good links from the likes of Google+ and Facebook. Yes, everyone loves to hate social media but any smart business person will learn to love it or at least put up with it.
So SEO these days is more about being allround useful to the relevant audience. For instance, if you manufacture doors, you might have an article on your site, "The best way of hanging a door" and link from Facebook to said article. You might also have a Pinterest account with a link through to the article.
OTOH Having loads of made up fake sites with links to every page on your site will just have Google shaking its head and pushing you down the ranks. Google knows the "black art" cheats these days.
So SEO these days is more about being allround useful to the relevant audience. For instance, if you manufacture doors, you might have an article on your site, "The best way of hanging a door" and link from Facebook to said article. You might also have a Pinterest account with a link through to the article.
OTOH Having loads of made up fake sites with links to every page on your site will just have Google shaking its head and pushing you down the ranks. Google knows the "black art" cheats these days.
Edited by Hoofy on Thursday 5th March 16:41
Increase the font by 3 sizes. 
Frimley111R said:
It sounds old anyway. Does it work on mobile devices? Does it look dated? I suspect you'd be better scrapping it and doing it properly. Look at PPC before SEO (in 99% of cases - or ideally both). Don't DIY it!
This is my initial thought, but there would be a traditional period when I would have to deal with it "as is", and I don't have full time to dedicate to this, as it would be a useful, but not essential addition to our business, available at an attractive deal as one director sadly died last year, and the remaining one is up for retiring.rswift said:
This is my initial thought, but there would be a traditional period when I would have to deal with it "as is", and I don't have full time to dedicate to this, as it would be a useful, but not essential addition to our business, available at an attractive deal as one director sadly died last year, and the remaining one is up for retiring.
A good website to any business is essential, granted you may be doing well without it but you could be doing even better with it. The majority of us are online nowadays so the potential audience is obviously massive, how else do people hear about the company? I'd be intrigued to see the website if you could send a link, if you do get a new build sorted then it's always good to learn SEO because you could end up being the one dealing with it. rswift said:
Frimley111R said:
It sounds old anyway. Does it work on mobile devices? Does it look dated? I suspect you'd be better scrapping it and doing it properly. Look at PPC before SEO (in 99% of cases - or ideally both). Don't DIY it!
This is my initial thought, but there would be a traditional period when I would have to deal with it "as is", and I don't have full time to dedicate to this, as it would be a useful, but not essential addition to our business, available at an attractive deal as one director sadly died last year, and the remaining one is up for retiring.Gassing Station | Business | Top of Page | What's New | My Stuff