Will my shopify website make enough money to buy a Ferrari
Discussion
Lots of good advice, thank you. New logo and better examples of personalised TackleTyres to come shortly.
Not sure what more I should do to get over the point that people can design their own layout on the site but its clearly not working so far. We've had over 100 visitors to the site in less than 24 hours and no one has tried to design their own layout.
Not sure what more I should do to get over the point that people can design their own layout on the site but its clearly not working so far. We've had over 100 visitors to the site in less than 24 hours and no one has tried to design their own layout.
"A man is not complete until he's married... Then he's finished" says the plaque my wife kindly bought me for my man cave.
No website is ever going to be complete but I think mine is finally just about OK enough for exposure to the outside rugby playing world. I'm genuinely impressed by the help and knowledge commenters in Pistonheads have shown and I feel it has helped improve my website considerably, though I'm sure there is still plenty of room for improvement.
However, as they say, perfection is the enemy of "good enough" so it's time to try and sell some TackleTyres!
This is the sort of thing we have made for ourselves -
And this is the sort of thing that visitors can design on our website -
Many thanks to all who have offered help so far, now to help tacklers prepare for the Lions tour to NZ !
www.tackletyre.com
No website is ever going to be complete but I think mine is finally just about OK enough for exposure to the outside rugby playing world. I'm genuinely impressed by the help and knowledge commenters in Pistonheads have shown and I feel it has helped improve my website considerably, though I'm sure there is still plenty of room for improvement.
However, as they say, perfection is the enemy of "good enough" so it's time to try and sell some TackleTyres!
This is the sort of thing we have made for ourselves -
And this is the sort of thing that visitors can design on our website -
Many thanks to all who have offered help so far, now to help tacklers prepare for the Lions tour to NZ !
www.tackletyre.com
Hi there, I've received your email and sent a reply. As i've said in the email we are happy to design these for you if you don't feel comfortable doing it on the website.
i was going to design some with a nice roaring lion on the front but I'm not sure that would be so popular after today's showing.
i was going to design some with a nice roaring lion on the front but I'm not sure that would be so popular after today's showing.
Not being funny here at all... but I looked at your site and only at the bottom did it tell me what sport this tyre is designed for.
Your copy and picture especially that of the kid who looks like he is about to kick it...makes me thing english football.
Then your "choose a sport" which you have to scroll down to see finally lists rugby or...american football.
Which is a problem because Americans don't really know what rugby is...and the British associate all football with english style football or soccer as it is known across the pond.
Your domain is basically your landing page which is supposed to tell the audience what your product is and why it is beneficial for them to buy it. On top of that I see no prices anywhere either.
Again not being funny but it seems like you have just bought a tractor tyre and stuck some yellow text on it and are trying to sell it as a training tool.
It needs a lot of work.
I would suggest not trying to sell it yourself but instead pitching it to somewhere like http://www.monetise.co.uk/ where people like me will sell it for you for a commission, through their network, by split testing landing pages until something works and positive ROI is gained.
A US company recently did similar with a golf training tool, except they were basically monetise's internal marketing team (but obviously not monetise.com's in this example) and they did $300k of revenue in the first day.
Of course, that wasn't a tyre with yellow writing on it.
Your copy and picture especially that of the kid who looks like he is about to kick it...makes me thing english football.
Then your "choose a sport" which you have to scroll down to see finally lists rugby or...american football.
Which is a problem because Americans don't really know what rugby is...and the British associate all football with english style football or soccer as it is known across the pond.
Your domain is basically your landing page which is supposed to tell the audience what your product is and why it is beneficial for them to buy it. On top of that I see no prices anywhere either.
Again not being funny but it seems like you have just bought a tractor tyre and stuck some yellow text on it and are trying to sell it as a training tool.
It needs a lot of work.
I would suggest not trying to sell it yourself but instead pitching it to somewhere like http://www.monetise.co.uk/ where people like me will sell it for you for a commission, through their network, by split testing landing pages until something works and positive ROI is gained.
A US company recently did similar with a golf training tool, except they were basically monetise's internal marketing team (but obviously not monetise.com's in this example) and they did $300k of revenue in the first day.
Of course, that wasn't a tyre with yellow writing on it.
Hi twoblacklines, constructive criticism is always welcomed especially when it shows some thought from a different perspective. I'm curious why your experience on landing at the website is so different from mine though.
When I land on the website's main page it shows a little boy in a rugby strip with his arms wrapped round the TackleTyre with a video of him performing a pretty good rugby tackle immediately underneath. Immediately beneath that is a description of the foam construction which gives a nice soft landing compared to a hard rubber tyre.
There is a bit of a problem trying to talk about football to a mixed US and UK audience which I think i could only really be resolved by having 2 different websites.
Are you looking at the website on a mobile device? That might explain some of the difference. I am looking to change the Shopify theme to one that is more mobile friendly so that might help.
300k of revenue to the US sounds good though!
When I land on the website's main page it shows a little boy in a rugby strip with his arms wrapped round the TackleTyre with a video of him performing a pretty good rugby tackle immediately underneath. Immediately beneath that is a description of the foam construction which gives a nice soft landing compared to a hard rubber tyre.
There is a bit of a problem trying to talk about football to a mixed US and UK audience which I think i could only really be resolved by having 2 different websites.
Are you looking at the website on a mobile device? That might explain some of the difference. I am looking to change the Shopify theme to one that is more mobile friendly so that might help.
300k of revenue to the US sounds good though!
Firstly great product!! One I can see selling.
As you know the target market is huge, schools, universities and clubs.
Of those universities seem to have the largest budgets.
Schools have to be seen to make rugby as safe as possible.
Personally I would leave the pictures off the tyres and just go with the official logo and colour for the club/school/uni
Please keep us posted, I'm in the South East, anything I can do to spread the word let me know!
p.s. Youtube seems to be a massive social influencer I don't know if there are any vloggers/youtubers who would use your product but it may be worth a try (see what I did there)
As you know the target market is huge, schools, universities and clubs.
Of those universities seem to have the largest budgets.
Schools have to be seen to make rugby as safe as possible.
Personally I would leave the pictures off the tyres and just go with the official logo and colour for the club/school/uni
Please keep us posted, I'm in the South East, anything I can do to spread the word let me know!
p.s. Youtube seems to be a massive social influencer I don't know if there are any vloggers/youtubers who would use your product but it may be worth a try (see what I did there)
Hi DSLiverpool, thanks for the comments and good luck with your losing weight, I've had a good look through that thread! I'm trying to do a bit more coaching and realising just how unfit i am trying to keep up with 9 year olds.
We are on Shopify's standard package which probably has pretty limited reporting however even that can show that relatively few people out of the several thousand site visitors go so far as adding anything to the shopping cart. About half of those proceed to the checkout and from there less than half make a purchase. Shopify seems to be able to automatically generate emails to those abandoned checkouts but I usually try to be a bit more personal and send an individual email hoping to provide an extra bit of encouragement. Can't say it's really worked but it's worth a try.
Maybe that's down to the website not appealing but I think it's also down to the visitors not really being the intended audience and instead just being mildly curious. I suspect if the site visitors comprised several thousand youth team coaches we would have had far more sales.
What has surprised me is how few people have tried to personalise their own TackleTyres, I thought it might be kind of fun even if no purchase was made. It's a very clever app called Qstomizer and the programmer, Ramon is pretty quick and helpful. Unfortunately it doesn't look like many rugby coaches are in touch with their artistic side.
We are on Shopify's standard package which probably has pretty limited reporting however even that can show that relatively few people out of the several thousand site visitors go so far as adding anything to the shopping cart. About half of those proceed to the checkout and from there less than half make a purchase. Shopify seems to be able to automatically generate emails to those abandoned checkouts but I usually try to be a bit more personal and send an individual email hoping to provide an extra bit of encouragement. Can't say it's really worked but it's worth a try.
Maybe that's down to the website not appealing but I think it's also down to the visitors not really being the intended audience and instead just being mildly curious. I suspect if the site visitors comprised several thousand youth team coaches we would have had far more sales.
What has surprised me is how few people have tried to personalise their own TackleTyres, I thought it might be kind of fun even if no purchase was made. It's a very clever app called Qstomizer and the programmer, Ramon is pretty quick and helpful. Unfortunately it doesn't look like many rugby coaches are in touch with their artistic side.
joshcowin said:
Firstly great product!! One I can see selling.
As you know the target market is huge, schools, universities and clubs.
Of those universities seem to have the largest budgets.
Schools have to be seen to make rugby as safe as possible.
Personally I would leave the pictures off the tyres and just go with the official logo and colour for the club/school/uni
Please keep us posted, I'm in the South East, anything I can do to spread the word let me know!
p.s. Youtube seems to be a massive social influencer I don't know if there are any vloggers/youtubers who would use your product but it may be worth a try (see what I did there)
Hi Josh, we have sold a couple of TackleTyres to a team in Hastings if that is close to you. The more people that can see them in action the better.As you know the target market is huge, schools, universities and clubs.
Of those universities seem to have the largest budgets.
Schools have to be seen to make rugby as safe as possible.
Personally I would leave the pictures off the tyres and just go with the official logo and colour for the club/school/uni
Please keep us posted, I'm in the South East, anything I can do to spread the word let me know!
p.s. Youtube seems to be a massive social influencer I don't know if there are any vloggers/youtubers who would use your product but it may be worth a try (see what I did there)
The point you made about safety is very important even though we originally got into developing TackleTyre to make defensive drills more fun.
The main advantage of a rolling tackle trainer is that it makes it easier to coach the importance of getting the tackler's head in the correct, safe position. With a static tackle bag it doesn't really matter if the tackler puts his head on the wrong side and we can see with Courtney Lawes against The Highlanders for the British and Irish Lions that getting it wrong can be very damaging, even for professionals who should know better...
https://youtu.be/LzZDGMq8Rk0
When relatively young players like George North have their careers threatened due to concussions it should be obvious to coaches that minimising the risk of head knocks ought to be a high priority. We are hoping to demonstrate that safe tackling is still effective and learning how to do it is still fun.
Here is how Courtney should have positioned his head...
https://vimeo.com/181416493
twoblacklines said:
What is the difference between your product and the more established, tackletube?
Good question and one that I think gets to the heart of any business - What can it offer to set itself apart from competitors?TackleTube are a more established product with a better quality website and some pretty well produced videos that illustrate how to use their tackle trainers. However the concept of rolling tackle trainers is relatively new to most people so being "the established product" is not that significant IMHO. They also have a good presence in the US where the market is potentially far larger and is growing rapidly. This is down to the worries over concussion injuries looming over "American" Football and also the Seattle Seahawks who have helped to popularise the concept of players making proper "rugby" tackles rather than bashing their opponents into submission with their skulls.
What we have tried to offer on our website is the ability to easily personalise the product to show team colours, sponsors' logos etc. Even photographs of individual players or team mascots.
Obviously doing proper market research would be far too sensible but having watched my wife designing online personalised handbags, iPhone covers etc, and many of her friends doing the same, I came to the conclusion that this would be useful unique selling point that added value to our TackleTyres without much cost. I think I may have been wrong there but I don't really understand why hardly anybody does personalise their own design when it seems such a good idea to me.
Potential customers might prefer to have me customise the design for them so that is a possibility. It does tend to be quite time consuming though, a customer will probably look at 3 or 4 different drafts before agreeing on a layout. Alternatively I could just forget about personalising and reduce costs to compete on price.
Or I could sell one of my children to pay for professional videos, a better website and lots of advertising.
Direct link to the design page...
https://tackletyre.myshopify.com/apps/qstomizer/?p...
https://tackletyre.myshopify.com/apps/qstomizer/?p...
Edited by ttfun on Tuesday 27th June 20:25
ReaderScars said:
Have you got some vids on youtube of your products being used? Might help with SEO of your main site if you can embed them as well.
The videos on the Shopify website are hosted on Vimeo although we have them on Youtube too. I think they illustrate the TackleTyre in use but probably aren't informative enough as coaching drills to be worth sharing for most rugby coaches. The school holidays are about to start up here in Scotland so I will be working on a few drills to try out next season and I'll make some videos for online.
https://vimeo.com/user56271280
https://www.youtube.com/channel/UCjThBrwANleuuxXoA...
I think it would have potential if you used Clickfunnels to build a funnel for it and added related products to the funnel. Instead of your proper website.
And then used a CPA agency to target for you.
As it stands I don't really think it has potential. It is more likely someone with the resources for proper research, placement and video advertisment will come along, copy you, and make all the money.
It really doesn't help that when you search for your specific brand it comes up with your already established competitior.
And then used a CPA agency to target for you.
As it stands I don't really think it has potential. It is more likely someone with the resources for proper research, placement and video advertisment will come along, copy you, and make all the money.
It really doesn't help that when you search for your specific brand it comes up with your already established competitior.
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