Growing an online sales platform
Discussion
super7 said:
... If we pay for ads via Adwords and google shopping we can get on page one.
I found that even the smallest Adwords budget of about £40 per month gets me to the top of the first page in search results so you might be able to get away with a similar budget if you're spending more.Glasgowrob said:
Wife runs a business making wax melts candles and soaps and sells locally via her Facebook page and has 4/5 sales reps. She also has an online shop which atm does absolutely nothing...What is the sort of ballpark figures for a small business to spend ... (an I being realistic when I think of spending say £3/400 a month)
Or would we be better served throwing stock at the problem like/share competitions on Facebook etc to drive traffic to both the Facebook page and site.
What about a different approach - re-invest that £300/£400 per month so your melts look totally unique:Or would we be better served throwing stock at the problem like/share competitions on Facebook etc to drive traffic to both the Facebook page and site.
• make contact with a Fusion360 guru and get bespoke moulds designed and ultimately 3D printed every month
• produce a range of these unique looking melts with additional additives in the wax like colour swirls as well as the glitter type stuff you've already shown pics of
• harness insta and upload a new melt design every day
• connect it to Facebook and use FB advertising to generate more views
• look at the stuff paypal is offering with regard to QR codes and other stuff/links which can be injected straight into socials like FB and insta so people can buy as soon as they see, rather than clicking through to your site
super7 said:
This is an interesting thread for me, as i'm trying to do the same.
We've had a Online Dog Accessories store for the last year and a bit, and just can't get people onto the site.
We have done all the SEO stuff, page optimisation etc and short of paying money to google, we can't get our position in google any higher than around 46th. No matter how fast the pages load, how mobile optimised it is, how high the quality of page descriptions are etc etc etc we can't move up. If we pay for ads via Adwords and google shopping we can get on page one. That seems to be the only way we can actually get in front of customers to sell too.
We might just be in the wrong market, and we might need to become more niche, but when it cost's more in Google fee's than you get back in profit, it's unsustainable.
We use wordpress and use the Yoast plugin for SEO and even that has not made any difference. I would love to know what touch of the magic wand makes Google promote you, because it seems only money via Adwords has any effect. Hard work at optimisation doesn't seem to matter?
What about off site SEO ?We've had a Online Dog Accessories store for the last year and a bit, and just can't get people onto the site.
We have done all the SEO stuff, page optimisation etc and short of paying money to google, we can't get our position in google any higher than around 46th. No matter how fast the pages load, how mobile optimised it is, how high the quality of page descriptions are etc etc etc we can't move up. If we pay for ads via Adwords and google shopping we can get on page one. That seems to be the only way we can actually get in front of customers to sell too.
We might just be in the wrong market, and we might need to become more niche, but when it cost's more in Google fee's than you get back in profit, it's unsustainable.
We use wordpress and use the Yoast plugin for SEO and even that has not made any difference. I would love to know what touch of the magic wand makes Google promote you, because it seems only money via Adwords has any effect. Hard work at optimisation doesn't seem to matter?
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