Business Awards

[StevieBee]

What's your views on these? Have you seen any tangible benefit?

Long ago it was pointed out to me that the companies with the greatest number of awards tend not to be around for too long. I've seen this quite a few times. At the time, one of our biggest local competitors had every award under the sun but went bust years ago. The company I was part of at the time is still going with not a single award to their name. From my experience, this is quite common.

I've been invited to submit a couple of entries but not certain it's worth the effort.

[Simpo Two]

They may see it as advertising, perhaps to compensate for a shaky business. And the local business mag needs photos of people receiving plastic trophies to fill the pages...!

[LooneyTunes]

Often seems to be a surprisingly high correlation between advertising spend and winning awards from publishers etc…

The thing with awards is to ask who (if anyone) actually cares about them. Sometimes it’s worth it for staff morale even if clients couldn’t give a damn about them.

[uber]

Most business awards work like this

1) Marketing company sends out nomination forms to the business
2) Sales team call companies that bite and sell them an awards table for £1000
3) Companies that upgrade get more "votes"
4) Black tie dinner & glitzy award show
5) Marketing company pockets 100k

Take a look at this company : shorturl.at/lwGS1

The guy who owns it lives in an ex-council house yet claims to own Little Chef etc. None of the companies he claims to own exist and hes been done for fraud a number of times:

https://www.dailyrecord.co.uk/news/scottish-news/c...
https://www.sundaypost.com/fp/jam-jute-and-just-a-...

If you look at his Facebook page you will see a number of Awards he has won over the last year, a friend of mine who was doing an investigation on him contacted these award companies and they said they take nominations at face value.

[southendpier]

One big scam in my experience.

Winners tend to be the mates of the judges/sponsor of the event - how do you become mates? Take them on nights out and get them hammered or on the gak perhaps.

Waste of time. Spend the money on your own marketing.

[Pflanzgarten]

uber said:

Most business awards work like this

1) Marketing company sends out nomination forms to the business
2) Sales team call companies that bite and sell them an awards table for 1000
3) Companies that upgrade get more "votes"
4) Black tie dinner & glitzy award show
5) Marketing company pockets 100k

This.

[skwdenyer]

Pflanzgarten said:

uber said:

Most business awards work like this

1) Marketing company sends out nomination forms to the business
2) Sales team call companies that bite and sell them an awards table for 1000
3) Companies that upgrade get more "votes"
4) Black tie dinner & glitzy award show
5) Marketing company pockets 100k

This.

About the only exception are some of the food awards (Great Taste, for instance), which are properly-judged.

In the wider business arena, for an award I was invited to apply for recently, we were told if we didn't see a category we liked we could suggest a new one just for us...

[BorkBorkBork]

Most awards are dreamt up by marketing companies and appeal to those business owners with the biggest egos. From my experience, business acumen and an over inflated ego are seldom bedfellows.

Getting a pat on the back from your peers should come a very poor second to the satisfaction you get from hearing the till ring.

[Number_9]

Local chip shop one "chippy of the year" what they don't tell you is that you need to pay to enter the competition then you pay for space on the flyers, website etc. He who pays most wins.