Licensing a product

[osteoadam]

I know the pitfalls about having a patent and the costs of defending it etc...

but...I have patent pending, my trial results are what were expected and very very pleasing. In the coming months i plan to approach pharmaceutical companies with the view to licensing or selling the product. It is a unique, multi functional and global product.

Has anybody gone here before? I have some professional help with this but more opinions the better. Is one best sending product information direct to the CEO or through their submitting process? How can i be sure the CEO gets it? as i do not have any personal contacts in these companies, just the names.

Thanks in advance

[triac]

I work in devices for big pharma. What area does your product fit into ?
As with most companies you need to speak to the right person, not necessarily the CEO (who will probably be too busy to talk with you anyway !)

Edited by triac on Thursday 6th December 23:42

[osteoadam]

its a low back support / posture aid, for the consumer, professional, industry and sporting (it maintains perfect posture for golf)markets. A replacement for the lumbar belt, but very inexpensive to produce and much clinical data to back it up.