Aston up for sale

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Cheib

Original Poster:

23,292 posts

176 months

Friday 9th November 2012
quotequote all
Just on the news wires that Aston's owners are looking for buyers....

  • ASTON MARTIN OWNER SAID TO APPROACH SUITORS FOR U.K. CARMAKER
  • ASTON MARTIN SALE SAID TO PROVE DIFFICULT BECAUSE OF PRICE
They owners are apparently looking for $800mil for their stake.....Toyota have apparently had a look at the books but gone no further.

I think BMW woul dbe a great fit....can't see anyone paying anything like $800mil for it.

Edited by Cheib on Friday 9th November 14:24

Shmee

7,565 posts

214 months

Friday 9th November 2012
quotequote all
BloombergNews Twitter said:
FLASH: Aston Martin owner said to approach suitors for U.K. carmaker
https://twitter.com/BloombergNews

Interesting

NigelStn

264 posts

168 months

Friday 9th November 2012
quotequote all

matrignano

4,396 posts

211 months

Friday 9th November 2012
quotequote all
Makes sense.
Aston Martin will not last long by itself, it needs the support of a larger manufacturer, particularly when the engine deal with Ford/JLR eventually expires.

LHD

17,001 posts

188 months

Friday 9th November 2012
quotequote all
JLR will be the buyer.

Makes sense.

David87

6,666 posts

213 months

Friday 9th November 2012
quotequote all
JLRAM? Mmm.cloud9

tbc

3,017 posts

176 months

Friday 9th November 2012
quotequote all
if Astons are unreliable then they'll fit into Jaugar Land Rovers roster perfectly

rofl

George H

14,707 posts

165 months

Friday 9th November 2012
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tbc said:
if Astons are unreliable
They aren't though? confused

whoami

13,151 posts

241 months

Friday 9th November 2012
quotequote all
LHD said:
JLR will be the buyer.

Makes sense.
Agreed.

LHD

17,001 posts

188 months

Friday 9th November 2012
quotequote all
The Crack Fox said:
I just don't see a happy fit with JLR, Jag and AM would make awkward bedfellows IMO, and I have a nagging feeling that AM are rapidly approaching deep financial doo-doo that JLR's owners won't want to take on now they're doing so well.
It'll fit the profile though.

Jaguar for saloons and sports cars up to £80k.

Aston will fit the Super GT role for the supercars/big GT cars.

Cheib

Original Poster:

23,292 posts

176 months

Friday 9th November 2012
quotequote all
LHD said:
It'll fit the profile though.

Jaguar for saloons and sports cars up to £80k.

Aston will fit the Super GT role for the supercars/big GT cars.
Same reasons work for BMW except better. They have the engines and chassis technology which would work very well in an Aston....JLR don't have a V12 for instance.

craigjm

17,980 posts

201 months

Saturday 10th November 2012
quotequote all
I mentioned Toyota as a buyer a while ago and got shot down. That is more likely than JLR to be honest. Maybe even someone like Hyundai will buy in.

Zod

35,295 posts

259 months

Saturday 10th November 2012
quotequote all
Cheib said:
LHD said:
It'll fit the profile though.

Jaguar for saloons and sports cars up to £80k.

Aston will fit the Super GT role for the supercars/big GT cars.
Same reasons work for BMW except better. They have the engines and chassis technology which would work very well in an Aston....JLR don't have a V12 for instance.
BMW would be perfect. They have the world's best engines and they've shown they understand British prestige brands through their outstanding management of Rolls Royce. They also have the problem of being unable to persuade people to pay £100k+ for a BMW sports coupe, convertible or saloon. Owning Aston Martin would solve that instantly.

mjk1

230 posts

227 months

Saturday 10th November 2012
quotequote all
Zod said:
BMW would be perfect. They have the world's best engines and they've shown they understand British prestige brands through their outstanding management of Rolls Royce. They also have the problem of being unable to persuade people to pay £100k+ for a BMW sports coupe, convertible or saloon. Owning Aston Martin would solve that instantly.
+1

peter450

1,650 posts

234 months

Saturday 10th November 2012
quotequote all
Aston went for an inflated price when Ford sold them, it was the only good bit of business they made in there fire sale of premium brands, the buyers got a poor deal considering fords forced seller status

JLR went for just over 2.5 times more than Aston got sold for, despite being a much bigger business with a far better chance of making big profits, if properly managed

They now want out with a decent profit, whether they get it is another thing entirely, there price looks unrealistic in the current climate, and little value has been added to the brand under there few years in charge

Cheib

Original Poster:

23,292 posts

176 months

Saturday 10th November 2012
quotequote all
Zod said:
Cheib said:
LHD said:
It'll fit the profile though.

Jaguar for saloons and sports cars up to £80k.

Aston will fit the Super GT role for the supercars/big GT cars.
Same reasons work for BMW except better. They have the engines and chassis technology which would work very well in an Aston....JLR don't have a V12 for instance.
BMW would be perfect. They have the world's best engines and they've shown they understand British prestige brands through their outstanding management of Rolls Royce. They also have the problem of being unable to persuade people to pay £100k+ for a BMW sports coupe, convertible or saloon. Owning Aston Martin would solve that instantly.
Which begs the question. Why haven't they done it already ?

I's such an obvious fit I really can't understand why they haven't done it. I read somewhere yesterday that BMW spends twice Aston's total turnover just on engine development and EV tech.

steveatesh

4,900 posts

165 months

Saturday 10th November 2012
quotequote all
peter450 said:
Aston went for an inflated price when Ford sold them, it was the only good bit of business they made in there fire sale of premium brands, the buyers got a poor deal considering fords forced seller status

JLR went for just over 2.5 times more than Aston got sold for, despite being a much bigger business with a far better chance of making big profits, if properly managed

They now want out with a decent profit, whether they get it is another thing entirely, there price looks unrealistic in the current climate, and little value has been added to the brand under there few years in charge
But if they are desperate to sell to raise cash, then it's a good time to buy. My money would be on BMW or a Chinese company wanting to buy another western asset. I think Jag have too close a line up to take on Aston as well personally, but we will see.

Cheib

Original Poster:

23,292 posts

176 months

Saturday 10th November 2012
quotequote all
Toyota are the only manufacturer linked so far. I don't think they're as well equipped as BMW but it's an obvious fit for them too.

I think the owners want too much, they own a great brand but it needs a lot of money spent on it which they clearly don't have.

steveatesh

4,900 posts

165 months

Saturday 10th November 2012
quotequote all
I read it that Toyota have stepped back after looking at the books, although it may have been the way the Article was written.

There is an opportunity here IF the current owners are desperate to raise cash, it's a good bargaining position for any potential buyer because a daft offer might just be accepted! AM may well change hands as a result, let's hope, if so, that its somebody who wants to move the cars on with lots of investment.

michael gould

5,691 posts

242 months

Saturday 10th November 2012
quotequote all
I will have a word in the wife's shell like ........she's not spent much this week so she might go for it