Vantage Deal, New Owners, All Positive!

[KevinBird]

The two year £24K deal has been the best marketing exercise AML have ever done on the Vantage. RRP is irrelevant, all the new PCP 'owners' love the car because the entry point is now where it should have always of been. Nothing but positive comments and delighted 'owners'

I hope this wave of upbeat optimism carry's forward to the DBX and AML will survive and grow

I'm an old school fart but I was at AML Bristol yesterday and if anyone could have been bothered to drag themselves out of their office, I would have bought a DBS OHMSS, its the best car I've seen in years, I'm sure they're are not all sold but my telepathy didn't get through. George where were you and check your email!

[The V12 Way]

thats unusual for AM Bristol, they are normally right on the ball.

[Ken Figenus]

We popped in too - skeleton staff as not intending to be open - still received a very warm welcome indeed.

No DBX to show the pooches there yet though, as hoped

[RSbandit]

That is a pretty stonking deal to run a brand new Vantage for £1k a month over 2 yrs...was there no deposit required? How many deals like this have been done? I do like the look of the new Vantage especially profile and rear but they always looked way expensive at the £140k level

[B4rnst4ble]

Great for anyone who paid hard earned money for it before I am sure the depreciation will leave them smiling for a very long time :rollleyes:

[Jon39]

Judged only by comments on PH, as an exercise to shift dealer stock, it has clearly been a tremendous success.

The opportunity to have a brand new £140,000 car for 2 years, at a reputed cost of only £1,000 deposit and £1,000 monthly, with free initial road tax (£1,815) and free servicing, is almost too good to be true, certainly too good to resist.

Taking as an example a £140,000 including options car (£117,000 ex VAT), we obviously don't know the discount given to dealers by AML, but if we guess 20%, then the dealer cost might be about £95,000 + VAT = £115,000. If the PCP vehicles were mostly dealer stock cars, presumably that is about what has been paid by the dealer. If I remember correctly from the AML Report & Accounts, UK dealers are required to pay AML upon receipt of vehicles. How that £115,000 then translates into the PCP offer, I just don't know.

[s2000db]

That’s an amazing deal, I suspect you’d be hard pushed to do a similar one on a £50-60k car normally!

[SFO]

Any cars left on this stonking deal or all gone?

[V8LM]

KevinBird said:

I'm an old school fart but I was at AML Bristol yesterday and if anyone could have been bothered to drag themselves out of their office, I would have bought a DBS OHMSS, its the best car I've seen in years, I'm sure they're are not all sold but my telepathy didn't get through. George where were you and check your email!

DBSS OHMSS at Race Retro auction: https://www.silverstoneauctions.com/events/2020-au...

[cayman-black]

Ken Figenus said:

We popped in too - skeleton staff as not intending to be open - still received a very warm welcome indeed.

No DBX to show the pooches there yet though, as hoped

What a fabulous picture Ken.

[hashluck]

If you are prepared to put £15K-£20K (depending on haggle factor) down you could be in a DB11 for less than £1k a month as well.

If you put £15K down on a Vantage then repayments are less than £700 a month.

Servicing included and all OTR costs included. 0% APR on the DB11

[RobDown]

SFO said:

Any cars left on this stonking deal or all gone?

I heard that Bristol might have one left (a cancelled order) that they can do the deal on - a Morning Frost white car

[V12andV8 only]

yep new vantage collected just before christmas from jct leeds
they had a cosmos orange available as well

great car , i dont know why i did not try it before

scorpus red as the sun rises in yorkshire

[Auto810graphy]

One of our clients took up this offer as he was looking at a PCP on a used one but this worked out better value.

I also doubt it will be repeated as Alphabet will have lots of 2 year old cars coming back for Christmas 2021 as I really can’t see these cars being worth anything near the £85k GFV when you can already buy an 12 month old one for £90k retail.

I also pity owners who have purchased their cars at closer to retail who in reality will be paying twice as much as the offer price.

As for owners who jumped on, here’s to 2 years of happy motoring!

[GTSJOE]

The 2 year future value on the PCP deal is close to £93,000, I can’t see a 12,000 mile 2019 Vantage being worth more than £80,000 in 2 years time. What Aston seem to be doing is a sale & lease back of their stock? Seems that way as they will end up owning the car in 2 years time, the loss per car could be approx £65,000!

[Jon39]

GTSJOE said:

The 2 year future value on the PCP deal is close to £93,000, I can’t see a 12,000 mile 2019 Vantage being worth more than £80,000 in 2 years time. What Aston seem to be doing is a sale & lease back of their stock? Seems that way as they will end up owning the car in 2 years time, the loss per car could be approx £65,000!

In 2 years time of course, profits should be flowing in from DBX.

It would be interesting to know whether these are posssibliities:
(a) Aston Martin Lagonda might have already taken a hit on these transactions.
(b) As per your post, they are at risk of a loss in 2 years time.
(c) Aston Martin Lagonda are perhaps not involved, because the cars are now owned by an unrelated finance company.

[nickv8]

Jon39 said:

(c) Aston Martin Lagonda are perhaps not involved, because the cars are now owned by an unrelated finance company.

I can’t see any third party company being willing to take a significant hit for the sake of AM.

AM is going to incur a loss come 2 years.

However, from a business POV, what’s the worst scenario? Losing a million (complete and utter guess) on selling 50-100 cars that were proving stubborn to shift at a low point in the market? Witnessing a stock piling of a relatively new model, producing a bad impression? Annoying some earlier customers in order to generate a spate of orders which looks good?

Each has + and - points for various parties involved. But the policy fully aligns with the current zeitgeist of spending for today and don’t think of tomorrow. Who am I to argue with the flow?

The only thing relatively for certain is that it was a complete bargain for those who jumped at the chance. Enjoy!

[Buzz Killington]

Gross over simplification here, but when you are a plc cash is king. Nehative cash flow = slow painful death. If a quick cash injection is what is required, selling of a bunch of stock that is not moving makes a bunch o sense. Esp if you are courting new Investors that happen to be Strolling about.

[GTSJOE]

Agreed, also if you are about to raise equity for DBX launch etc then strong cash flow for Q4 will help even if you are storing up problems 2 years down the road, by then hopefully the company will be back on a stable footing.

[RSbandit]

I think the new Vantage was simply overpriced in the first place , nice spec with decent options should have been max 115-120k not pushing 140k, at that price it’s pushing into pretty big hitter territory performance wise 911 turbos , V10 plus R8s and 540 McLarens. At the 115k level it’s v close to an optioned 992 Carrera S, at those prices I’d have the Aston all day long.