RE: Bugatti Chiron 'Golden Era' set for Monterey
RE: Bugatti Chiron 'Golden Era' set for Monterey
Thursday 10th August 2023

Bugatti Chiron 'Golden Era' set for Monterey

One-off Super Sport features 45 sketches hand drawn directly onto the car. So no jet washing then...


The very nature of speccing something like a Bugatti means every single one is going to be special - the choice and quality of the materials will see to that. But merely special will never do for some, which is when we get the bespoke commissions, of which there tend to be a couple each year. With not that many Chirons left (and with plenty of ideas already explored in various W16-engined one-offs), Bugatti and its clients are having to get creative. Which is how we arrive at this, the Chiron Super Sport Golden Era.

Story goes that a very important Bugatti customer said the 8.0-litre quad-turbo engine represented ‘a landmark moment in the world of the automobile’, which it’s pretty hard to argue with. To celebrate the fact, Bugatti went through its back catalogue to identify similarly momentous occasions. And, well, a company like Bugatti doesn’t really do cars or launches or anything that’s much less than momentous. This is how the Golden Era Chiron ended up with 45 sketches of iconic Bugattis drawn directly onto the car itself.

No, really, look. On the passenger side, there are 26 cars covered, including the Type 41 Royale and Type 57SC Atlantic, while the driver’s side has 19 that focus on the era from 1987 onwards: EB110, Veyron, Chiron. Plus, of course, there’s a sketch of the W16 engine - wouldn’t be complete without it. The unique gold paint is called Doré, with a graduated colour split into Nocturne Black. Then the paintwork was drawn directly onto, by hand, using pencil. Presumably the ones with the rubbers on the end in case of a mistake.

Bugatti says it had to ‘find a process’ that would allow this to work, but doesn’t elaborate any further on what it is. Presumably adding to the stress of a commission that even Bugatti termed ‘extremely intimidating’ for the designers involved was, predictably enough, the involvement of the very lucky owner. Apparently, he made ‘countless visits to the team to see the vision come to life’. Talk about pressure. Just the outside alone took more than 400 hours.  

Then there’s the inside, which features three Bugatti legends on each door card, again hand applied and this time with a special paint that could go directly on the leather. ‘The EB110, Veyron and Chiron, legends of the present day, are facing the icons of the past that had inspired them: the Type 35 – the world’s greatest racing car – Type 57 SC Atlantic – the most beautiful car in the world – and Type 41 Royale – renowned as the most luxurious car ever created – applied to the opposite side of the interior.’ It’s a proper celebration alright. In addition, both ‘Golden Era’ and ‘One-of-One’ motifs adorn the inside. In case the paintings aren’t enough.

Bugatti Managing Director, Hendrik Malinowski, said: “Sur Mesure literally translates as tailored and it is this complete ultra-luxury customer-centric approach to car design that really sets it apart. Our teams will work hand-in-hand with our customers to craft exactly what they want, and then work closely with them over the course of months or even years to transform it into a reality. Each step, every decision and – in the case of the Golden Era – every stroke of the pencil, was completed with the close oversight and input of the owner to exceed his expectations in a way that no other brand is able to do.” Even by the standards of one-off Bugattis, the Golden Era does rather take the biscuit. Unsurprisingly, Monterey Car Week was considered the perfect place to show it off. Makes you wonder what one earth they’ll come up with next…


 

 

Author
Discussion

Iamnotkloot

Original Poster:

1,910 posts

177 months

Thursday 10th August 2023
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Bit naff, If I'm honest

HardMiles

401 posts

116 months

Thursday 10th August 2023
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Well at least we won't need a diet to lose weight now, just look at this... (INSERT SICK EMOJI)

skylarking808

1,232 posts

116 months

Thursday 10th August 2023
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This is what happens when people have too much money, and do not know what to do with it.

Give me a BMW art car instead.

wolfie28

1,144 posts

174 months

Thursday 10th August 2023
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You can park your car up at various 'choice' areas in the UK and have this done for free.

TonyRPH

13,546 posts

198 months

Thursday 10th August 2023
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That colour emphasises a long rear overhang that I'd not previously noticed.

Or maybe the design is just not aging well.

Bushi

482 posts

223 months

Thursday 10th August 2023
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These embordered headrests always look like they were made by the same people who make Pimlico Plumbers Polo shirts.

Cannot fathom why people pay, a lot, extra for this on a car...but on this thing...?

It needs to stop.

jzakariya

189 posts

148 months

Thursday 10th August 2023
quotequote all
There really is no accounting for taste.

Newbie2023

324 posts

40 months

Thursday 10th August 2023
quotequote all
TonyRPH said:
That colour emphasises a long rear overhang that I'd not previously noticed.

Or maybe the design is just not aging well.
Not wishing to insult your intelligence but you are aware that the Supersport has an elongated rear deck, in comparison to the standard Chiron, for aerodynamic reasons? I've always preferred it personally as the standard car looks a little blunt and chopped off to me.

TonyRPH

13,546 posts

198 months

Thursday 10th August 2023
quotequote all
Newbie2023 said:
Not wishing to insult your intelligence but you are aware that the Supersport has an elongated rear deck, in comparison to the standard Chiron, for aerodynamic reasons? I've always preferred it personally as the standard car looks a little blunt and chopped off to me.
Not insulting my intelligence at all. I didn't realise the differences between the models, not least of all because I've not taken much interest in them.


myhandle

1,297 posts

204 months

Thursday 10th August 2023
quotequote all
Need to view this as art, not as a car. I don’t know why it provokes such vitriol. It’s a series of paintings with a Chiron as the canvas. It’s not designed for regular use. The owner is said to be an important one to Bugatti, so he/ she will have a more normal Veyron/Chiron for actual use as a car, more likely more than one.

The thing that interests me is how much the VW owners of Bugatti have embraced the Italian Bugatti era, and the EB110. This is great news as it’s such a cool thing. Centodieci the ultimate homage, but an EB110 painted on this is also quite the compliment of the Artioli era.

Edited by myhandle on Thursday 10th August 13:08

Harry Flashman

21,871 posts

272 months

Thursday 10th August 2023
quotequote all
myhandle said:
Need to view this as art, not as a car. I don’t know why it provokes such vitriol. It’s a series of paintings with a Chiron as the canvas. It’s not designed for regular use. The owner is said to be an important one to Bugatti, so he/ she will have a more normal Veyron/Chiron for actual use as a car, more likely more than one.

The thing that interests me is how much the VW owners of Bugatti have embraced the Italian Bugatti era, and the EB110. This is great news as it’s such a cool thing. Centodieci the ultimate homage, but an EB110 painted on this is also quite the compliment of the Artioli era.

Edited by myhandle on Thursday 10th August 13:08
This.

honevo

264 posts

135 months

Thursday 10th August 2023
quotequote all
Harry Flashman said:
myhandle said:
Need to view this as art, not as a car. I don’t know why it provokes such vitriol. It’s a series of paintings with a Chiron as the canvas. It’s not designed for regular use. The owner is said to be an important one to Bugatti, so he/ she will have a more normal Veyron/Chiron for actual use as a car, more likely more than one.

The thing that interests me is how much the VW owners of Bugatti have embraced the Italian Bugatti era, and the EB110. This is great news as it’s such a cool thing. Centodieci the ultimate homage, but an EB110 painted on this is also quite the compliment of the Artioli era.

Edited by myhandle on Thursday 10th August 13:08
This.
Wonderful : a tattooed car

dinkel

27,812 posts

288 months

Thursday 10th August 2023
quotequote all
wolfie28 said:
You can park your car up at various 'choice' areas in the UK and have this done for free.
roflroflroflroflroflroflroflroflroflroflrofl

AmyRichardson

1,989 posts

72 months

Thursday 10th August 2023
quotequote all
jzakariya said:
There really is no accounting for taste.
Well, if you're Bugatti's accountant it's: "some folk have none, but I'm at a loss as how to represent "cha-ching" in spreadsheet."

chrisironside

971 posts

192 months

Thursday 10th August 2023
quotequote all
This is horrendous. SHAME! SHAAAAAAME!

howardhughes

1,415 posts

234 months

Thursday 10th August 2023
quotequote all
Location - Saudi Arabia
Destination - Brompton Road, Knightsbridge

WPA

14,727 posts

144 months

Thursday 10th August 2023
quotequote all
Nope, does nothing for me

Leon R

3,904 posts

126 months

Thursday 10th August 2023
quotequote all
honevo said:
Harry Flashman said:
myhandle said:
Need to view this as art, not as a car. I don’t know why it provokes such vitriol. It’s a series of paintings with a Chiron as the canvas. It’s not designed for regular use. The owner is said to be an important one to Bugatti, so he/ she will have a more normal Veyron/Chiron for actual use as a car, more likely more than one.

The thing that interests me is how much the VW owners of Bugatti have embraced the Italian Bugatti era, and the EB110. This is great news as it’s such a cool thing. Centodieci the ultimate homage, but an EB110 painted on this is also quite the compliment of the Artioli era.

Edited by myhandle on Thursday 10th August 13:08
This.
Wonderful : a tattooed car
In the same way that picture art makes it a 'tattooed house'.

WosMyName

4,994 posts

109 months

Thursday 10th August 2023
quotequote all
Bugatti Banksy .

Wills2

29,703 posts

205 months

Thursday 10th August 2023
quotequote all

I like it, the gold into black but not the cartoons.