New Cars @ Cost Prices

[pattyg]

Just got a letter from local stealer saying they are selling a limited number of cars in December @ cost price.

Anyone know what the discount will be in %? Obviously it may vary by model but what will the approx discount be on a 1/3 series?

Thanks

[kentmotorcompany]

Not exactly a special offer.

They have been selling new BMW's for full discount for the last 3-4 years. Ever since BMW decided they wanted to go for volume, and exclusivity took a tumble.

8% is the dealer margin, although its quite common to see 10-12% off. They use the back end bonus money to support the extra discount.

[WHL Phil]

Its possible to get upto 15% disc on 3 series try drive the deal .co.uk i got my dealer to match there quote - not all dealers will do this but ring round and you'll find one that will want your business

[pattyg]

So given that they won't make a loss on sales then "cost" can be a given as greater than 15% off?

I guessit isn't the REAL cost price then.

[kentmotorcompany]

pattyg said:

So given that they won't make a loss on sales then "cost" can be a given as greater than 15% off?

I guessit isn't the REAL cost price then.

On most new cars they will often break even or make a loss. Assuming they hit various targets they can make up these loss's with bonus money from BMW uk.

Dealers make a profit from finance and insurance products/used cars/service and parts.

By being a main dealer, and being able to sell new cars(at little or no profit), dealers then get the automatic chance to make money in all these other areas.

Im not saying the deals they are offering wont be good, its just they are just same as most deals they always do, they are just dressing it up to sound like a special offer. (every deal that ever gets done, has to sound a little bit special)