Contact by e mail good or bad idea

Contact by e mail good or bad idea

Author
Discussion

flatsix3.6

Original Poster:

756 posts

183 months

Monday 21st September 2009
quotequote all
Does sending a short introduction e mail to a targeted market have the same success rate as information sent through the post.

Does anyone use this form of initial contact and is it worth doing compaired to the postal option. The e mail would be breif and give information on the service/product and would have a photo of the product attached.

Any thoughts or guidance ?.

Muzzlehatch

4,730 posts

244 months

Monday 21st September 2009
quotequote all
Email is much better, especially if you have a link for them to click on. Snail mail goes straight into that round "inbox" in the corner of the office.

Andrew[MG]

3,324 posts

200 months

Monday 21st September 2009
quotequote all
With email you can track how many people open the mail and how many people click on the link to your website - much better than post for tracking an ROI.

Some people with argue that post is more likely to get looked at since it's so easy to just delete an email. I think it really depends on what type of product or service you are providing...

flatsix3.6

Original Poster:

756 posts

183 months

Monday 21st September 2009
quotequote all
I think it really depends on what type of product or service you are providing...
[/quote]

I will be targeting golf clubs for the installation of winter tee's.

mattviatura

2,996 posts

202 months

Monday 21st September 2009
quotequote all
I may be wrong but I thought unsolicited email was unlawful. Can anyone clarify this?

Scraggles

7,619 posts

226 months

Monday 21st September 2009
quotequote all
not unlawful but can be a pain

I used to have an email address of scraggylmonk@ got some mail from some spammer using his personal email address

he was eventually persuded that it was not my business email and got a grovelling apology not to tell ntl that the guy was spamming
anyone who spams me repeatedly on my work email gets blocked

AB

17,036 posts

197 months

Monday 21st September 2009
quotequote all
I've just this morning sent out some snail mail. It was an idea I had over the weekend, I don't know what you lot will make of it. A brief intro to my company and our product, how we can help etc. BUT, I scrumpled it up and put it in the envelope.

It basically said, "I have done the hard work for you, so if a guaranteed saving is not for you, please scrumple me back up again and put me in the bin" It's a little different and I will follow up with a call in a few days!


Alex

9,975 posts

286 months

Monday 21st September 2009
quotequote all
Andrew[MG] said:
With email you can track how many people open the mail and how many people click on the link to your website - much better than post for tracking an ROI.
If you sent me an e-mail, you would not know if I had opened it or not.

Also, I would never click on a link in an e-mail.


Timsta

2,779 posts

248 months

Monday 21st September 2009
quotequote all
Alex said:
Andrew[MG] said:
With email you can track how many people open the mail and how many people click on the link to your website - much better than post for tracking an ROI.
If you sent me an e-mail, you would not know if I had opened it or not.

Also, I would never click on a link in an e-mail.
One way is by tracking if images in the email that are unique to that recipient are retrieved from a server.

Marcellus

7,130 posts

221 months

Monday 21st September 2009
quotequote all
In my experience you need to at least top each email... might take longer than a bulk email but then won't get booted into a spam bin and shows you've taken some effort.

WHen I say "top each email" I make sure I use the recipients name in the actual email not a "dear sir/madam" but "Dear Mr X or Steven"

Pothole

34,367 posts

284 months

Monday 21st September 2009
quotequote all
in any mailshot make sure everything is spelled correctly. (brief, not breif) Anything recommending your company or services needs to be perfect.

I would be careful about using a word which is merely a variant of another in wider usage (crumple rather than scrumple) but that's just me.

Andrew[MG]

3,324 posts

200 months

Monday 21st September 2009
quotequote all
flatsix3.6 said:
I think it really depends on what type of product or service you are providing...
I will be targeting golf clubs for the installation of winter tee's.
What are winter tees?

I'd say that in your situation you should email and snail mail them. I've no idea about how much your product costs but I'd be tempted to call them first and then send them through the information.

bonsai

2,015 posts

182 months

Monday 21st September 2009
quotequote all
E-mail is better becuase I can delete it with one keypress rather than having to get up and go to the bin.

DonnyMac

3,634 posts

205 months

Monday 21st September 2009
quotequote all
mattviatura said:
I may be wrong but I thought unsolicited email was unlawful. Can anyone clarify this?
Hiya, to consumers yes, to businesses no.

To the OP, get in touch via PM - I'm out tomorrow (Tuesday) but back Wednesday and will call if you leave your telephone number.

This will give you a quick indication of the basics - www.wizemail.co.uk/email-marketing/detailed-campai...

Take Care,
Don