Italian Speeding Fine UK debt collection agency

[BlackCup]

Had two small fines for driving in a restricted area of a town 3-4 years ago in a hire car when looking for parking- genuine mistake, went round the same bit twice hence the 2 fines.
Few months later got a charge to my credit card for them, found an email in junk saying as much for £250ish. Thought that was the end of it.
Today received a “Notice of Collection Proceedings” from Waters & Gate for £718.52. Their client is the Province of Pisa, it gives a reg of (I presume) the hire car but nothing else- no dates etc just it’s relating to vehicle infringements.

Says
“ do not ignore this letter
Legal action may be taken against you
Failure to pay could result in further action “

Lots of offers on how to pay etc...

Don’t fancy going back to Pisa to be honest, where do I stand legally? Can I just ignore it and I presume the next half a dozen letters?

Thanks in advance
Matt

[BlackCup]

Apologies yes it wasn’t a speeding fine, just passing through the restricted area bit- apparently Florence issue around a thousand a day so I’m sure they know what they’re doing.
I appreciate I should have paid the fine directly but it’s hardly murdering kittens! Just hoping it goes away in time...

Thanks for the help everyone, I’ll check out the template.

Cheers, Matt